Follow Up on Email After No Response: Full Guide (2021)

Published on January 22, 2021 by Sushant Shekhar


The importance of a follow-up email is not hidden from someone who is in sales. It may initially seem that when a person has not bothered to reply to your first email, he or she may not do so for the second, third, and fourth one too.

Ideally, you would want to write an email that gets a response. But, luck may not be in your favor initially but you will be able to close the deal by persistently following up and that is why follow-up emails are important. However, when a potential customer really wants your product or service, the chances of their responding will be higher. 


Research says that a single follow up email can increase the reply rate from 9% to 13%.

Also, a study found that sending more follow-up emails increases the reply rate 3 times.

Most often follow up emails fall flat because salespeople send them just for the sake of it. What they fail to understand is that every follow-up email is an opportunity in itself to turn a prospect into a customer.

Guidelines for follow up emails after no response

If you are wondering how to follow up on email after no response, here are 10 guidelines when following up on email after no response.

1) Don’t wait for too long before sending your follow up mail

Your first follow up email should hit the inbox of the prospect ideally after a waiting period of 2-3 days. The wait period then has to be extended for every follow up email you send after that.

This is important because it shouldn’t appear as if you are spamming someone’s inbox. Nobody likes to be pestered and it also creates an image of you being a pushy salesperson.

 2) Include a call-to-action in the email

The communication between the prospect and you should have a call-to-action each time. There should not be any uncertainty.

For example, ‘We would love to hear from you’ is not asking for a close. It would be much better to put up a firm question such as ‘Can I call you for your feedback on Monday?’ This is because it would require the prospect to take some action.

3) Never copy and paste old content

When writing the email, just pause and think from the recipient’s point of view. Nobody would like the same old content being presented to them once again. 

That is when you would realize that to be able to get the desired results you have to put in efforts. Change the subject line, come up with a different greeting and change the way you close the email. Perhaps trying new things will make the prospect respond actively.

4) Tweak your call-to-action if it doesn’t get you a response

When you don’t get a response after the first follow-up email, consider changing your call-to-action for the subsequent ones. 

For instance, if you have asked for a meeting already and have not received any response from the recipient, try requesting for a referral. If that doesn’t work too, you can go ahead and try something else. That is how to follow up on an email after no response.

5) Don’t confuse the prospect

Tricking your potential customer is no good while it may seem tempting. Being dishonest and using a subject line like “Re: Our telephonic conversation” just to grab attention is not ethical.

Be a salesperson in the right spirit by being straight forward and keeping the email subject lines clear.

6) Don’t have a rude undertone in your emails

Anyone can get annoyed upon not getting a response to their emails but being in sales, you must be more patient.

Having a rude undertone in your follow up emails can make offend the prospect and you may lose them forever. It is therefore important to keep your cool.

There can be lines like ‘We understand that you are occupied’. This kind of empathy may perhaps help you get a reply from the prospect.

7) Add a reference to your previous interaction

Another suggestion on how to follow up on an email after no response involves mentioning that you had sent an email a while back.

You can brush up the prospect’s memory by referring to the interactions you had with them previously.  The person may not remember but is more likely to respond if reminded about previous interactions.

It is better to give a reference to the last email in the subject line of the email.

8) Make the email worth opening

You should add value to your follow up email rather than sending lazy ones. The clear cut fact is that you need to make it worth opening and responding to.

Use of free items or services to grab the attention of prospects is a very common practice in marketing. The freebies are called lead magnets and you can make use of them in your follow up mails to make conversions. 

It would be a good idea to offer an item that needs to be shipped or something that can be sent online such as an e-book, a template or something else.

Ensure that whatever incentive you give is relevant and would be useful. The point is that prospects won’t respond to you if you don’t have anything to offer.

9) Mention the reason for emailing

State the reason why you are sending a follow-up email in a short and sweet style. When you tell your intent to the prospect, things turn better. This is a good suggestion for any sales team wondering about how to follow up on an email after no response.

10) Say no to breakup emails

If you have tried all possible gimmicks in the rule book and still have not got a reply, it is better to stop following up for the time being. You can come back after a few months.

Waiting is much better than sending breakup emails with lines like ‘As you haven’t replied, maybe you are not interested.’ You will lose the prospect forever that way which is not good for your business at all.  

Follow Up Email Example

You can draft a simple check-in email in the following manner:

Hello Harry,

I hope you had an amazing weekend. 

How did your team find my suggestions? Do let me know if they have been of help to you.




Getting the email follow-up game right is extremely important for those in sales. One has to be persistent and always on the go. At the same time, it is important not to behave like an aggressive sales guy who doesn’t bother about anything else except conversion.


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Sushant Shekhar

Founder of

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