How To Create A Multi-Channel Outreach Campaign?

This is the age of multi-channel outreach as prospects like to engage across different platforms. You can fulfill this desire of leads using SalesBlink. You can

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    How To Create A Multi-Channel Outreach Campaign?

    This is the age of multi-channel outreach as prospects like to engage across different platforms. You can fulfill this desire of leads using SalesBlink. You can create a multi-channel outreach campaign with ease in no time and reap its benefits. Our aim is to see you winning all the time! ✨

    💡 How To Create A Multi-Channel Outreach Campaign?

    So, here is the step-by-step process 🙌

    👉Step 1️⃣ Go to the SalesBlink Dashboard

     

    👉Step 2️⃣ Click on “Campaigns”

    👉Step 3️⃣ Click on “Create New”


    👉Step 4️⃣ Enter the campaign name. Import contacts in CSV form.

    If you want a sample CSV file, you can easily download it  here.

    👉Step 5️⃣ Click on 'Upload Prospects'.

    👉Step 6️⃣ Confirm the CSV field name.

    You can use these fields later to personalize your emails using macros. These macros are text placeholders that get replaced with the data of the respective field while sending the emails to prospects. This enables personalization at scale that fetches you outstanding results. 
    When you create a template on your email editor, you will find default personalization macros. You can select the macro you want to add to the email template from the list available. 

    There is also the option to create custom macros using the format -nulland place them in the email template, and upon sending the email, the macros get replaced with the prospect's data. 

    You can personalize call scripts as well with the help of macros. 

    👉Step 7️⃣ Create the campaign flowchart. You can add outreach, delay, triggers, and change the CRM stage.


    For an action like email open, there is a true or false case as shown in the image above. You have the option to run the false case after a specific period of time. You have to mention the time in the field and choose minute/hours/days. For instance, you can choose to run false case after 5 days in order to add some delay. 

    👉Step 8️⃣ Click 'Save'

    👉Step 9️⃣ Select campaign start date/time and time zone.


    👉Step 🔟 Click on “Schedule Campaign”.

    And you are done! 🙌

    If you want to view all your campaigns in one place, you can do so by going to the  campaign page.

     💡How To Stop An Ongoing Campaign?

    At times you may want to end an ongoing campaign probably because it is not faring well. Whatever may be your reason, SalesBlink lets you stop the campaign easily. 

    Here is the step-by-step process

    👉Step 1️⃣ Go to the SalesBlink dashboard.

    👉Step 2️⃣ Click on “Campaigns”.

    👉Step 3️⃣ You can see the campaigns rows.  Go to the campaign you want to stop and click on the “Stop” button as seen in the image below.


    Isn't it, super easy? ❣️

    Before you leave, here's a bit about the blocks you can add in your campaign

    💡Outreach

    The outreach blocks that you can add to the campaign flow chart include the following: 

    Email Block - Add this block to send an email to the prospect.

    Call Block - Add this block to call the prospect.

    LinkedIn Message Block - Add this block to send a LinkedIn message to the prospect.

    LinkedIn Connection Request Block - Add this block to send a LinkedIn connection request to the prospect. 

    Using the easy drag-and-drop-action, you can add the blocks you require to the flow chart.  

    💡Conditions

    You can add conditional blocks to your flow chart, and they include the following:

    Delay - This conditional block allows you to add a delay of a specified number of minutes, hours or days between emails. 

    Email Open - Use this condition when you want a course of action to occur upon the prospect opening or not opening an email. 

    Email Link Click - Use this condition when you want a course of action to occur upon the prospect clicking or not clicking a link in the email. 

    Email Reply - Use this condition when you want a course of action to take place upon the prospect replying or not replying to an email. 

    Call Status - Use this condition when you want a course of action to take place based on the call status. You are free to select the call status from the drop-down list that appears upon clicking 'Select Status'. 

    LinkedIn Message Reply - Use this condition when you want a course of action to take place upon the prospect replying or not replying to LinkedIn message.  

    LinkedIn Request Accepted - Use this condition when you want a course of action to take place upon the prospect accepting or not accepting a LinkedIn request.  

    Meeting Booked - Use this condition when you want a course of action to take place upon the prospect booking or not booking a meeting. 

    💡Triggers

    There are mainly two trigger blocks 

    Change CRM Stage - This block changes the prospect's CRM stage. You can select the CRM stage from the drop-down list. 

    Update Pipeline Stage - This block updates the prospect's stage in the pipeline. You can select the stage from the drop-down list. 

    🔆 Hope it is now easy for you to build your campaign! 




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    Last updated on August 6, 2022