Ever wondered what will happen when you send emails to incorrect or non-existent email addresses? It will lead to bounces that can affect your sender reputation and email deliverability to a great extent. Moreover, mailing spam traps repeatedly can increase the chances of getting marked as spam.
You wouldn’t want that to happen, right? Therefore, it is essential to verify email addresses before sending cold emails. 🙌
Email verification is the process of making sure the emails on your list are tied to an inbox. In other words, it’s making sure that the messages you’re sending have somewhere to go.
Do you want to know what makes verifying emails so crucial for your campaign? Here are 3 ways how email verification before sending cold emails helps:
Hard bounces mainly occur because the email address no longer exists, was a fictitious email address, or was closed by the user.
Best practice dictates that for every 5,000 email messages sent out, you should receive less than five spam complaints.
Getting blacklisted stops your messages (including vital transactional emails) from getting accepted by the server. Email verification helps you eliminate this.
Here are the possibilities that make email addresses invalid, and it is better to be aware of them,
1️⃣Domain does not exist
2️⃣Change of job
3️⃣Change of position
4️⃣There are typos and syntax errors
5️⃣The email provider is dead
By looking at the above, it is easy to understand that you should check the email addresses on your list from time to time. They can turn invalid at any moment, leaving you with bounces. That is why you have to be extra careful.
All email verifiers don’t work the same way, but most of them follow a 3-step process,
1️⃣ Syntax check – This makes sure that the email doesn’t return unopened because of errors like spaces and invalid characters.
2️⃣ Domain check – Domain check will check whether the email address exists at the domain and works fine.
3️⃣ Email ping check – Email verification using ping checks determines the active status of an email.
SalesBlink’s Email Verification system is 99% Accurate, which means you can reach out to cold prospects with confidence without worrying about your deliverability. Also, we make it is easy to verify email addresses on our platform so that you don’t have to run from pillar to post.
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Last updated on August 31, 2022