Why Is My Email Tracking Wrong?

Email tracking is the best way to find out about email opens, clicks, and so on. It will help you buckle up for future campaigns and perform better. 🙌 So, firs

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    Why Is My Email Tracking Wrong?

    Email tracking is the best way to find out about email opens, clicks, and so on. It will help you buckle up for future campaigns and perform better. 🙌

    So, first, let us see how tracking is done. 

    How Is Email Tracking Done?

    For tracking your emails, a small pixel image is added to the body of your email, called a tracking pixel.

    When the pixel is loaded, our email tracking assumes your recipient has opened the email.

    However, it’s easy for email tracking tools to report back inaccurate data.

    Let’s see why that happens, 🔎

    False Positives

    1️⃣If your tracking pixel is rendered as part of email preview. In this case, the prospect may not open your email, but the image will load in the preview.

    Email tracking will consider the email opened, leading to a false positive.

    2️⃣If the recipient’s email client uses bots to scan their email content for malicious or spam content, it is likely that the bots will go through your email multiple times.

    ⚡️This will trigger the tracking pixels and will show multiple false opens.

    False Negatives

    1️⃣If the prospect you sent the email to, forwards your email to ‘n’ number of people. Those ‘n’ new opens will not be tracked.

    Instead, it will seem like the original prospect opened the email ‘n’ a number of times, which can be misleading. 

    2️⃣If your prospect is using tracking blocker plugins, the tracking pixels will automatically be blocked.

    There will be no chance of knowing if the prospect opened the mail, leading to a false negative.

    3️⃣Sometimes, due to default settings, the image auto-load is turned off if the sender is not a part of the recipient’s email contact list.

    And to track opens, images must auto-load in a user’s email client.

    ⚡️Therefore, the email open is not tracked in many cases because the image didn’t auto-load due to the recipient’s account settings.

    💡So, while you can always track the emails you send, there is no surety of getting the most accurate data. You can use the data as a reference but not abide by it blindly. 




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    Last updated on August 2, 2022