20 Best LinkedIn InMail Templates For Sales Boost in 2021

Published on March 3, 2021 by Sushant Shekhar in Sales


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LinkedIn is a much-loved professional networking site that connects a lot of people. Also, it has an InMail feature for premium members which lets you send a message to another LinkedIn member even if you are not connected to the person. You can leverage the power of LinkedIn InMail Templates for sales to reach out to people who seem to be promising prospects.

To do so, you must create a message copy that is an instant hit with people.

Without wasting any time, let’s dive into the 20 Best LinkedIn Inmail Message Templates to boost sales.

1) The Basic Template for an Initial Email

This LinkedIn Inmail Template is suitable for getting in touch with people and introducing your product and service.

You can use the following InMail message sample:

Hi <name of the prospect>,

Thank you for connecting!

My company <company name> has come up with <product or service> that can <illustrate the USP>. Are you interested in it? If not, can you please direct me to your colleague who will find <product or service> useful?

Thanks,

<Your name>

2) Template for requesting a phone call

You can approach people on LinkedIn and request them to spare some time for a phone conversation. This way, you can discuss your product/service details and even attend to the prospect’s doubts.

Hi <Prospect’s name>,

Thank you for connecting!

It is a pleasure to have come across your profile. I am representing <Company’s name> and our firm has come up with a new launch <product or service name>.

 It will be great if we can speak over the phone if you are interested in our <product/service>. Can you spare some time for a brief phone conversation this week?

Looking forward to getting in touch with you,

Thanks,

<Your name>

3) LinkedIn Inmail Template requesting for a meeting

You can request the prospect for a meeting to explain the features of your service or product in person.

Here’s a LinkedIn InMail sample for the same:

Hi <Prospect’s name>,

Thank you for connecting!

I am representing <name of the company> and our new launch <product/service> and am glad to reach out to you.

In case you are interested in our company, can we meet over a cup of coffee?

Do let me know if you are free any time this week. I am looking forward to meeting you in person.

Thanks,

<Your name>

4) LinkedIn InMailTemplate for relationship building

Connecting with people and building relationships is always profitable. You might see an upsurge in sales in the long run.

Also, it is not advisable to get into selling right from the first InMail. Get to know the prospect and understand how your product or service will be of use.

Here’s how you can draft  one of the best LinkedIn InMail templates for sales:

Hi <Prospect’s name>,

Thank you for connecting!

I want to build a healthy professional relationship with you, and in case our team at <Company’s name> can be of help to your business, please let me know.

Kindly visit our website <link> to know more about our company.

It would be a pleasure to connect with you sometime soon.

Thanks,

<Your name>

5) Template for inviting the prospect to an event

When you are into marketing, events play a huge role in helping you interact with prospects.

In case your company is coming up with an event, you can connect with leads on LinkedIn and invite them to the event.

Here’s how you can draft your InMail message:

Hello <name of the prospect>,

As we have some mutual connections, I thought it would be a good idea to connect with you. Our company is organizing an event at <location> on <date>, and I felt that you would find it useful.

It would be great if you or your team can make it. Kindly check out the details of the event here – <link>.

Thanks,

<Your name>

6) LinkedIn Inmail Template for offering a free trial

As a salesperson, you must have given a lot of free trials to people. It is a great sales tactic to convert a prospect into a paying customer. You can try the same with new connections on LinkedIn.

This is one of the ways to keep warm leads from growing cold.

Here’s a LinkedIn InMail message template:

Hi <Name of the prospect>,

Thank you for connecting!

I am representing <name of your company>. We have a new launch <Product/service>. If you feel that it aligns with your business needs, I would be happy to offer you a trial free of cost. Please visit our website at <link>.

I am looking forward to hearing from you.

Regards,

<Your name>

7) Template for getting new prospects via mutual connections

There is nothing like having mutual connections with a prospect. It creates a personal touch. He or she will find you trustworthy and is more likely to buy your product or service.

Here’s how your InMail message should look like:

Hi <Prospect’s name>,

Glad to meet you! I found that we both are connected with <name of the mutual connection> and the two of you share the same <industry/interest>, so I wanted to reach out to you. I hope you know <name of the mutual connection> well.

My company has a new <product/service>. It will be useful for you and your team as it <advantage of the product or service>.

In case you are free, can we have a quick call this week?

I will be able to explain the features and working of < product/service> better.

Looking forward to hearing from you,

<Your name>

8)LinkedIn Inmail Template to compare competitor product/service

If you have a competitor for your product or service, you can InMail prospects comparing the rival product or service with yours.

Explain the salient features of your launch. Also, tell them that how it is better than that of your competitor.

If the prospect finds it better than what he or she is currently using, the chances of closing the deal are high.

Here’s one of the LinkedIn InMail templates for sales to achieve the same:

Hello <Name of the prospect>,

I came to know that you are using <competitor’s product> for <purpose>. So, I wanted to connect with you to introduce our new launch <name of your product>. It is quite similar to <competitor’s product> but is way better in functionality.

Without taking much of your time, here is a summary of its features:

<advantages>

Does it seem interesting?

Our company is offering a free trial for esteemed individuals like you to experience the effects for yourself.

Please let me know if the free trial interests you.

Thanks,

<Your Name>

9) Template for winning clients by admiring their work

Admiring the work of prospects is a great conversation starter. The person may feel important and is more likely to listen to what you are saying.

It is less pushy and is easy-going.

Hello <Name of the prospect>,

I am <Your name>, <designation> from <Company’s name>. I recently read your article about <topic> and wanted to connect with you.

I came to know that you have worked on <area of specialization> and I have just the thing for you that you will need soon.

Can we discuss this over a brief phone call on <day> at <time>?

I am looking forward to hearing from you soon.

Thanks,

<Your name>

10) Template for mentioning product benefits

If you want to convince a lead about your product or service, you should be focusing on how it can make their life easier.

You can mention a task that most people hate doing and tell how your product or service can come to their rescue.

Here’s an InMail message template to help you out:

Hello <name of the prospect>,

Are you bored of <task>?

It is both time-consuming and monotonous.

Ideally, you can spend that time on other activities that help you earn more.

My company has a <product or service> that will help you carry out <task > for you.

Do get in touch with me for a free trial.

I am looking forward to hearing from you.

Thanks,

<Your Name>

11) Template to build partnerships by giving them something in return

If you connect with people to get you referrals, you should also offer them something in return. The best way to do so is by providing referrals to them. 

Here is how you should draft your inmail:

Hi <name of the person>,

I came to know that you are also in < name of the industry> like me. I get in touch with top-notch people in < name of the industry> each week to discuss <topic>. Can we help each other with referrals? Are you interested in this two-way street? 

Looking forward to hearing from you,

<Your name>

12) Template to show a case study 

As a sales rep, you might know that humans love listening to stories as long as they are engaging. A lot of individuals make purchasing decisions based on peer recommendations and case studies. That makes customer tales a valuable tactic to make sales.

You can use one of the best LinkedIn InMail Templates for Sales:

Hi <name of the prospect>,

I came across your blog post, which talks about your new initiative. I wish to congratulate you on the same. 

Do you want to know about others in your industry who have been successful with similar projects? I know four companies that have generated x% higher profits by using <your product or service> for their project. 

If you wish to know about them, I would be happy to forward the case studies. 

Regards,

<Your name>

13) Template to build new partnerships

Most people don’t leverage the power of LinkedIn in building partnerships. Don’t make that mistake and build a solid network of partners. 

Here’s how you can approach people gently for a partnership:

Hi <name of the prospect>,

I saw that you are working in <industry name>. I have a deep interest in <industry name> and how it affects <topic>. It will be a win-win situation for both of us if we connect. Are you willing to do so? 

Warm regards,

<Your name>

14) Template to show prospects what you have in common

Personalizing is the key to draw prospects towards you. When you make people feel that you are interested in them, it leaves a good image of you. The best way to do so is to find common ground of interest and initiate a conversation. 

Here’s one of the most common linkedin inmail message templates:

Hi < Name of the prospect>,

I chanced upon your profile and was pretty impressed to know that you are a <role in company> in the < Name of the industry>. It would be wonderful to connect with you. I was in the same sector earlier and shared content related to it. 

Hope to hear back from you!

<Your Name>

Here the common link between you and the prospect is the industry. Having someone from the same industry would make the prospect want to follow you. It works most of the time. 

15) Template for featuring in link round-ups

You can find domains that are doing round-up posts and get in touch to them via linkedIn. If your approach is good enough, it will work out.

Here’s how you can draft your LinkedIn Inmail message:

Hi <name of the person>,

I came across your blog on Google, and I really like your space. The latest round-up on <topic> seems to be quite impressive. After reading it, I felt that I should contact you and ask you whether I can appear in your next blog. I write about <topic> regularly, and I run a blog of my own called <name of the blog>. 

If you feel that something suits you, please include it. 

Regards,

<Your name>

16) Template for offering something of value

When you offer freebies to prospects in the inmail, you are more likely to get a response. After all, the first thing that comes to mind is, “What is in it for me?”.

If there is something of value like an ebook, an offer, or a free trial, you can expect the prospect to pay heed to it.

Here’s how you can draft your inmail message:

Hi <Prospect’s Name>,

I came across your website, and I must say it is stunning. I carried out a performance test and noticed <the problem>. 

Are you interested in seeing the results and comparing the performance of your website with others? 

Looking forward to hearing from you.

Regards,

<Your Name>

17) Template to reach out to a prospect in the same group

You can reach out to people on LinkedIn even when you don’t have a mutual connection. Even being in the same LinkedIn group can work. 

Here’s how you can draft your inmail message:

Hi <Prospect’s Name>,

I am <your name>, and I work for <your company>. I just found out that we both are in the same group <LinkedIn group>, and you have shared pretty impressive comments in the group. I want to learn more about <the topic in the comments>. 

In case you are open to it, I would love to discuss the topic. How about a quick phone call someday this week?

Thanks,

<Your name>

18) Template for a connection request (being in the same industry)

Hi <Prospect’s Name>, 

I just saw that we both are in the <industry name> space and thought it would be great to connect with you.

I post content built around <topic> regularly. 

Hope you would connect with me.

Thanks,

<Your name>

19) Template for a straight forward outreach

Though most often it is not right to try making a sale in the initial message, you must get to the point right away at times. 

Here’s how you can draft your inmail message:

Hi <Prospect’s Name>,

I am <your name> working with <name of your company>. They have come up with <product or service> that <short description> that I feel would be of immense use to your company. 

Are you interested in talking about this further? How about a quick demo this week?

Looking forward to hearing from you,

<Your name>

20) Template for requesting to share knowledge

You can request the industry leaders to share their knowledge and expertise with you. It can be a great way to connect.

Here is a linkedin inmail example:

Hi <Prospect’s Name>,

I just came to know that you are a leader in <industry name> and wanted to connect with you.

I always have the urge to connect with the industry’s forerunners to grow in every aspect. Therefore, I seek your guidance. 

Looking forward to hearing from you.

Regards,

<Your Name>

Conclusion

Communication matters!

With the right kind of message, you can hit the bull’s eye and win over the prospect. As a salesperson, you would want to close the deal and build a long-term relationship with a client. This feeling has to reflect in your message copy as well. Use the best LinkedIn InMail Templates for Sales and see how the situation turns in your favour.

About Author

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Sushant Shekhar

Sushant is the Founder SalesBlink. He has an eye for everything tech and marketing. If he is not found hunting for new gadgets to buy, he will be building or buying some SaaS! Hit him up for new ideas over coffee.


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