Personalize beyond {{first_name}}

Changing each email to fit the person receiving it, from their name to details about their company.

Merge fields drop the same pieces of data into a template. The Outreach Agent writes the email itself for each lead, based on their company website.

Adding text such as a lead's name or company to an image, so each lead sees their own version.

Your prospects get a lot of cold emails. An email written for them stands out from the rest and is more likely to get a reply.

Yes. List several variables separated by a pipe, such as {{company | first_name | friend}}. SalesBlink tries each one from left to right and uses the first that has a value, so this example shows the company name, then the first name, then "friend" if both are empty. Only the last option is used as plain fallback text, and a variable with no value and no fallback is left blank.

Yes. Inside a spintax block, use single braces for the variable, because the block already uses the double braces. For example, {{ Hi {first_name | there} | Hello {first_name | there} }} gives each lead either "Hi" or "Hello" followed by their first name, or "there" when the first name is empty. If the syntax is broken, the email shows every option as written, so preview it first.

Use sender variables. {{email_sender_first_name}} is filled with the first name of the email sender that sends the email, and {{email_signature_of_sender}} adds the signature assigned to that sender. Lead variables such as {{first_name}} are filled with the lead's data, so using sender variables for your own details keeps leads from seeing their name where yours should be, even when several senders share one sequence.

Yes. Add a personalization variable as the link URL instead of a fixed address. Right-click the word you want to link in the email body, select Link, and enter a variable such as {{custom_link}}. Each lead then gets the URL from their own row in your list. You can also use variables inside custom HTML templates to build lead-specific links.

You choose them when you create the sequence: first name, company name, job title, city, state, country, department and additional lead data. If a lead doesn't have one of those fields, the agent skips it for that lead instead of leaving a gap. You can also set the email length and tone, and paste a sample email of up to 2,000 characters for the agent to match.