How To Add Image Personalization In Cold Email Campaigns?

How To Add Image Personalization In Cold Email Campaigns?

Cold emailing is an indispensable part of sales. It has always been the best way to acquire customers and help a business grow. When used the right way, cold emails can get you tremendous results, but it is not that easy, especially when it comes to personalizing them. One effective way of achieving this is Image Personalization for Cold Emails.

The ultimate goal of sending cold emails is to grab the attention of prospects. However, it is quite a challenge to get a recipient to open your email. If you can do so, you win half the battle. Also, it is essential to set the right expectations. You can’t expect people to purchase your product or service as soon as they get your email. Cold emails are for interacting with prospects and building a relationship with them. That is why the call to action in every email must be a request for a call, a video conference, or an in-person meeting. 

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What Should You Do To Get Prospect’s Attention?

One way of drawing prospects to your email is by personalizing the email starting at the subject line. You can also use SalesBlink’s Free cold email Subject line generator tool.

Personalization improves engagement and conversion rate and helps build better customer relationships. That would go a long way in working in your favor for upselling. Unless you have a strong bond with customers, you can’t expect them to linger around for too long. Personalization is one way that lets you build that relationship with prospects/customers. 

Using the first name of the prospect is a common personalization tactic. However, the inboxes of people are so cluttered with automated emails that personalizing them with the {{firstName}} tag in the mail copy or subject line doesn’t seem to work anymore. Recipients don’t seem to bother about seeing their names in subject lines. They are now immune to this kind of approach. 

So, you have to think of something more motivating, otherwise, prospects are more likely to delete your emails without even opening them. After putting in so much effort in crafting emails, you wouldn’t want them to end in the trash folder, right? 

What Data You Need To Personalize Emails?

The data needed for personalization is different for B2C emails and B2B emails. In the case of B2B, you would want the following:

  1. Name of the prospect
  2. Where they are located
  3. Purchase history
  4. Demographic details
  5. Behavioral details 
  6. Climatic conditions

On the other hand, for B2B cold emails, there is no need for demographic and behavioral data. Following is what you should focus on instead,

  1. Website of the prospect’s company
  2. Prospect’s Industry 
  3. Company’s annual revenue
  4. Company size
  5. Location
  6. Prospect’s stage in the sale cycle

Therefore, if you are into B2B sales, you have to gather relevant information and personalize it to have a higher chance of hitting the bull’s eye. 

You can use SalesBlink to search for companies based on location, industry, and company. The search result will fetch you the list of companies that meet your criteria. Plus, you can gather more information such as the website, social links, team size, and industry. 

Different Ways To Personalize Cold Emails

Recipients will notice your email only when it is different from the rest. Using a human approach is the key to standing out in the crowd of emails. Just using the {{firstName}} tag is insufficient these days. So, what can be done apart from using the prospect’s name in the subject line of the email and email body? Here are some ways that work, 

1. Give a compliment 

Different ways to do image personalization - Give a Compliment

You have to personalize your email in different ways. One way out is by also searching for an article written by the prospect and writing a cold email complimenting the piece. In this age of LinkedIn, it is not difficult to find the content written by a prospect in concern. Everyone likes being complimented, and it will also increase the chances of the prospect showing interest in you. It is an opportunity to build a relationship with the person. 

2. Find a common interest or similarity

Different ways to do image personalization - Find Common Interest

If you happen to belong to the same city as your prospect, you must highlight the fact. We, as humans, tend to trust those more with whom we have something in common. The prospect will feel delighted to know that you are from his hometown, and you will get a common ground to start the conversation. You can check the prospect’s profile to gather information and see what all you have in common. 

3. Point out a mutual contact

Different ways to do image personalization - Find Mutual Contact

A personal recommendation from a friend or colleague is more powerful than getting a message from a business. You will trust the recommendation of a friend more than the sales pitch. Cold emails without mutual contact in between are more likely to be ignored. If you mention in the email to the prospect that you got their contact from their colleague, they are more likely to sit up and listen.

4. Mention the software currently used

Different ways to do image personalization - Mention current used software

Take personalization to the next level by finding out which software the prospect’s company is using. There are many tools to help you find out the list of software used from the prospect’s website. It will help you get an idea of the prospects’ requirements and whether the software they use is similar to yours. If the prospect is using your rival’s products or services, you can make changes in your email. Highlight how your products and services are better. By mentioning that your product is similar to their existing software, they will feel familiar with your offering and be less reluctant to try it out. 

While there are many more ways to personalize your cold emails, you must choose the off-beat and trending one. So, which is the personalization method that will give you maximum results? The answer to that would be image personalization. It is all about making the email revolve around the prospect so that it grabs their attention. 

Benefits Of Image Personalization

When you personalize images, you can get better response rates. Using visual representations such as images and videos doesn’t go unnoticed and is worth trying. They are bound to leave an impact on the prospects. Here is why image personalization is powerful,

1. Helps in better communication

Helps in better communication

It is easier to communicate with visuals. In the brain, 90% of the information transmitted is visual. Our brains process images 60,000 times faster than text. It means that prospects can understand your point faster with images. With text, it can take longer, and most people are not interested in reading it. 

Another interesting fact is that people remember 80% of what they see and only 20% of what they read. That means it will be easier to send the message across with images. That gives images an edge over text. Hence, you can make your cold emails more engaging by personalizing images.

2. Offers a human touch 

Offers a human touch

Emails don’t have a personal touch to offer and can never replace the warmth of a face-to-face meeting. Even after personalization, it is not quite close to what an in-person meeting can do. By using visual personalization, you are adding another level of customization to your campaign. They make the prospect feel that the email is exclusively for them, and as a result, they will take interest. 

3. Grabs attention

Grabs attention

Grabbing the attention of prospects is the main focus of cold emailing. You have to get the prospect to read the email and give you a response. Unless your content is not catchy enough, you cannot expect that to happen. With personalization of images, you can succeed in engaging the prospects and even get a reply from them. 

4. Builds relationships

Builds relationships

Another advantage of personalizing images is that prospects build a bond with the sender when they feel important. It is this bond or relationship that is crucial for B2B sales. Not only will it help close a deal but also ensure future upsells and repeat business. However, this happens over time. 

How To Do Image Personalization For Cold Emails?

Now, it is a tedious task to sit down and personalize an image for every email you send. As a sales rep, this is neither humanly possible nor feasible. 

To help you out, you require a tool to personalize images that can generate personalized images for the emails. Moreover, you need the correct data as well. In B2B sales, you have to work with details like website, industry, company size, location, annual revenue, etc. Salesblink is one of the outreach platforms which offers image personalization options.

SalesBlink

SalesBlink is a sales outreach automation suite. It has an image personalization tool that helps you personalize images at scale in a few minutes. You are free to insert first names and other tags to images. It is relatively easy to do it, and you won’t even require any technical expertise. 

Image Personalization In Cold Emails

Here is how SalesBlink works, 

While creating the email campaign on the platform, you need to upload a CSV file.

For image personalization, you are free to use any variable in the image from that CSV file (spreadsheet). So, here is what you should do to create a personalized image in the email template.

1. Upload the image you want to personalize.

2. In the image, write the image text of your choice.

For example, you can write something like the following as the image text,

Free for a call {{name}}?

Here, the variable is the name of the prospect. The tool automatically picks it from the corresponding field in the CSV file and lets it appear in the image of each email. 

You can refer to the following video for a comprehensive tutorial on how you can use the Image Personalization tool for cold emails in SalesBlink.

Thanks to the tool, you need not move back and forth to change it for every email. 

You can save this template and use it for any of your email campaigns. 

Instead of using the name in the email body, you are using it in an image. It is something new and would draw the attention of prospects. Make sure you use catchy images that don’t look drab. The recipient should connect with the image, and when they find their names on it, it would be like the cherry on the cake. The logic is that when people see their names; it triggers a chemical reaction in the brain, and they are more likely to pay heed to what is in front of them. 

However, you need not limit yourself to using a name when you personalize images. 

You can pleasantly surprise the prospect by using other variables, too, such as their company’s name. In B2B, you can even use job titles and other variables to personalize. You can use your creativity because, with image personalization, there are no rigid rules to follow.

Conclusion

Personalized emails get more clicks and open as the recipient is more drawn to them. A recipient would feel that you have done your homework before reaching out to them. There are many different personalization tactics, such as using the recipient’s name in the email, referring to a mutual connection, or a common interest. 

Image personalization for cold emails is the new kid on the block that can help you get the desired outcome from your email campaigns. To personalize images at scale, you would need the help of a tool as it is not feasible to work on images individually for every prospect. That is where a SalesBlink comes in handy. With SalesBlink’s image personalization tool, you can take email personalization to a whole new level. 


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