Mail merge for cold email

Mail merge fills a template with each recipient's details, such as name and company, so one email becomes many personalized ones.

Any column in your list, such as name, company, job title or a custom field. Details specific to each lead make the email more relevant.

The variable's fallback text is used instead.

Yes. Paste the link to a public Google Sheet and SalesBlink imports it and checks for new rows every 24 hours.

Mail merge inserts the data you have. The Outreach Agent writes a new email for each lead.

A comma-delimited CSV with a header row and at least one row of lead data. Each row is one lead, and the email address is the only required column. Rows without a valid email are not imported. Files that use semicolons or tabs as separators won't import correctly, so save the file as comma-separated before you upload it. Download the sample file on the upload screen to see the expected layout.

No. Custom variables are created only while you map columns during an upload, either for a new list or with Add Leads on an existing one. To add a field, include it as a column in your file and type its name into the mapping dropdown. Names are saved in uppercase and each space becomes _, so Fav Color and fav_color are the same variable.

Yes. During import you can remove emails that repeat within the file, emails already in your other lists, and emails in your team members' lists. Duplicate removal runs in the background, usually within 10 to 30 minutes of the upload finishing and longer for large lists. Even without it, an email that appears twice in one list is never scheduled twice in a sequence.

No. A list connected to a Google Sheet only takes new leads from the sheet, so you can't add them through the SalesBlink UI, the API or MCP. Add rows to the sheet instead. SalesBlink syncs every 24 hours, or you can click the sync icon in the list header to sync right away. Each sync adds the rows whose email isn't already in the list.