Breakup Email: 10 Cold Email Templates to Close the Deal Fast

Published on February 14, 2021 by Sushant Shekhar


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Sales is a tough job and those who are into it can’t agree more. A salesperson has to deal with a lot but once he masters the craft, there is no looking back. One thing that is a part and parcel of sales is cold emailing. Yes, it is a great technique of cracking a deal and delivers results when done right. Where there is cold emailing, there is also a breakup email that is sent to a prospect who hasn’t replied in a while.

You reach this stage after there is no response from the other end even after 5-6 emails. A breakup email is the last one you send to the prospect but with the hope of getting a reply. You will get to know more about it in this write-up.

What is Cold Emailing?

Generally speaking, a cold email is an email you send to an individual that you don’t know. In fact, a cold email does not belong only to the world of marketing and sales; you use it unknowingly in everyday life too! 

For example, when an e-store sends an email to a person who bought their product online, it is a cold email. This is because you don’t know the person whom you are emailing.

By definition, a person sends a cold email to another person to get a benefit in return related to sales, a favor, or an opportunity. A cold email is like an arrow for a salesperson that can hit the target when used the right way.

What is a Breakup Email?

Breakup email is the last email you send to a potential customer who is not responding to you at all. It is more like giving your best shot one last time in the hope of getting a response from a prospect.

The fact that you are sending a breakup mail means that you have reached the stage where the chances of conversion are quite low. 

It is important that you send one as it may act as a trigger to make the prospect respond. 

On a different note, if it doesn’t work, the bare minimum it will do is leave behind a good image.  The prospect may think of you for future requirements.

Breakup Email: Whom should you send it to?

Well, it is definitely someone with whom you have interacted several times in the past. It is a sales technique meant for those prospects you have been in touch withYou should focus the power of the breakup email in the right direction for it to work. People are also getting fed up with the breakup email because sales teams are using it way more often than they should.

In short, you have to send a breakup email to those prospects to whom you have spoken at length through different media but have stopped getting a response. You shouldn’t send it to people randomly.

Another important point to keep in mind is that you must not bully your potential client into responding. You must have a sense of respect for the prospect, both in the subject line as well as the body. Basically, you use a breakup email to get clarification or give information. You can do so using any tone you like – a friendly one or a more formal one.

10 Cold Email Breakup Templates

Here are some breakup email templates that you can use after making a few necessary alterations.

1) Make the prospect feel that you want to help

If you show that you are after a prospect only for your own benefit, chances are high that the person will not pay heed to you. It is quite natural, why would somebody care when there is nothing in it for them? You have to stress the fact that you are here to help them.

Hello <Name of the prospect>,

I didn’t hear from you in a while.

Our last discussion was about the hardships you were facing with <the difficulty> and how <your offer> could be helpful in <achieving a certain goal> within <a timeframe>.

Do you still want to discuss the matter further? If not, kindly let me know so that I can stop contacting you.

Best Regards,

<Your name>

In the above template, you remind the prospect about the last discussion in which your company’s product or service seemed to be of use for his/her business.

Doing so may help you get the lead back in case the person is still interested but didn’t have the time to revert to your previous emails. It is like picking up the conversation from where you left.

2) Ensure that it is short and sweet

You need to honor people’s time and that is why instead of beating around the bush, you should come to the point. Skip the introduction and keep it short.

Hello <prospect’s name>,

I am sorry if my emails are getting annoying.

Are you still interested in talking about < the main point>?

If not, kindly let me know so that I can stop getting in touch with you.

Best Regards,

<Your Name>

This is a straightforward way of writing your breakup email. It is up to the prospect to decide whether the deal is on or not. If not, you can very well move on and use your energies elsewhere.

3) Closing the loop

This kind of breakup email lets you decide the future of the correspondence. From your side, you are closing the loop. Here’s how it should be:

Hello <name of the prospect>,

As I have not heard from you, I am going to assume that you have moved on or there has been a shift in your priorities.

Do let me know if we can be of help to you in the future.

Best Regards,

<Your name>

Please note that here you are doing away with all the emotions and writing them down with a practical mind. You are assuming that the deal has no future. But, in case the prospect is still interested, they will put in efforts from their end.

4) Offer something before leaving

Offer the potential client a piece of knowledge in your email. The template should be as follows:

Hello <prospect’s name>,

I have tried reaching you a few times to help you with <business goal>. But, as there has been no reply from your end, I guess that the timing is not right.

I am offering you a few resources that will help you with <business goal>

<Resources>

In case you want to get in touch later, please let me know.

Regards,

<Your name>

In the template above, you are mentioning that you are okay with the relationship getting over. At the same time, you are offering some valuable resources to the prospect.

The tone is such that those who don’t want to say goodbye will try to get in touch with you again. You earn the prospect’s goodwill by giving them valuable resources. This will help your company in the long run.

5) Bring the CEO in the picture

It is possible for prospects to value a salesperson a little less. That is why you can write an email posing as the CEO of the company. Draft an email and ask the CEO to send it over to the prospect. You can then request your CEO to forward the responses to you.

Hello <name of the prospect>,

My name is Xyz and I am the CEO of <company’s name>. <Name of the sales rep> recently gave you a product demo and I wished to know how you found it.

You are an important client/prospect and I want to help you in every possible way.

Thanks,

<name of the CEO>

The above is an attempt to get a reply from your prospect and bringing in your CEO usually works.

6) Begin following up all over again

As the prospect is not answering any of your emails it doesn’t mean that it is all over. Just tell them that you will get in touch after a few months or so.

Hello <prospect name>,

Since I have not heard from you in a while, I am assuming that you are not giving priority to the <service/product> as of now. It is understandable and I don’t want to disturb you.

 I will get in touch with you in 6 months and see if you like to talk about the <service/product>.

Regards,

<Your name>

The tone above is quite friendly and such a breakup email will keep the relationship going. After the mentioned time-frame, begin all over again with a new email thread.  Send a neutral message to start the conversation again.

7. Try to restart the communication

You can draft your breakup email with a question that doesn’t offend the prospect. It is  a way to restart the conversation. You can keep it  related to the discussion you had with the prospect or about the field you are in.

Hello <name of the prospect>,

I hope you are doing good! I came to know that your company has started a new service. How has the journey been? I would be happy if you share it with me.

Cheers,

<Your Name>

8. Assume that the prospect doesn’t need help

If there is no response even after getting in touch with the prospect repeatedly, you can send a breakup email assuming that the prospect needs no help. This can stir the prospect’s thoughts and there is a chance of getting a reply.

Hello <prospect’s name>,

I tried getting in touch with you several times but have not heard back from you.

I felt that your company would find the services of <your company’s name> useful. However, after your long silence, I assume that you don’t need any help from our side.

In case the need to reach out to us arrives, kindly get in touch with me.

Regards,

<Your name>

9. Give a recap of your previous engagement and close the account

You can choose to mention the details of all the previous conversations with the prospect before stating that you are closing the loop from your end. When the person sees the history of the conversations he has had with you, there are chances of a reply.

Hello <prospect’s name>,

Hope you are doing good! As I haven’t been able to reach you, I want to recapitulate the conversation we had with each other over the months for your knowledge.

Conversation 1

Conversation 2

As more than 2 months have passed I assume that this is not on your priority list anymore. Therefore, I choose to give closure to the conversation.

Regards,

<Your name>

10. Ask whether there is an emergency

When the prospect doesn’t reply after repeated follow up, you can send a breakup email. Let the email have a tone of worry stating that if there is a problem, you can help. The chances of getting an “I’m fine” reply are quite high.

Hello <Prospect’s name>,

I have been emailing you for a very long time without getting a reply from your end. This makes me think that either you are too busy to reply or there is an emergency situation.

I am worried for you and if need be I can call the emergency helpline for you.

Kindly let me know.

Regards,

<Your Name>

You can definitely try any of the above breakup email templates to get a response from your prospect. It may not be easy to close the deal but persistence can help you reach where you want to. Make sure that what you draft has a lasting impression on the minds of the potential customer.

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Sushant Shekhar

Founder of SalesBlink.io


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