Email Tracking- How Does It Work And Why You Need It (+15 Tools)

Email Tracking- How Does It Work And Why You Need It (+15 Tools)

Email marketing is one of the most effective marketing tactics but did you know you can even track your emails? 99.9% of mass emails these days undergo tracking and you must also join the club! 

Email enables you to reach prospects effectively.

However, making the most of email campaigns is a different matter altogether. Email tracking allows you to understand the performance of your campaign by identifying the engaged contacts. But simply being aware that the prospect opened your email is insufficient. That’s why you have many more metrics to consider. 

In short, tracking emails in the right way to understand your target better, and get more conversions. Know the benefits of email tracking, how it works, and the top tools to track emails. Basically, it is about learning how it can help your brand grow in the long run.

What Is Email Tracking?

See how you track your Amazon shipments? tracking of mails works the same way!

Has the receiver received it? Did they open it? Has the receiver seen your attachments or read your email content? The answer to all these questions is – Email tracking. 

It shows you when your recipients open your emails. It also includes information about where and how they open your message. In other words, email tracking lets you monitor open and clicks for your emails. What’s more? Tracking of emails gives you a few different data points to help understand prospect engagement with your emails. 

Most companies and brands use this process to check their email performance. Using email tracking, they keep a tab on the data and use it further for their benefit. Moreover, you can analyze your email marketing campaigns by tracking emails. Consequently, making them more efficient and useful. Email tracking uses a time-stamped mechanism.

Don’t worry if you feel tracking emails is tough to master. Because we have several email tracking apps and software on the market, making this task a piece of cake. Are you wondering what more you can do with email tracking? You can find out more information about your recipient like their IP addresses.

The Benefits of Email Tracking and How it Has Helped Businesses

Email Tracking Is Time-Saving

Are you spending a lot of time on your email marketing but still can’t get good output? Well, the truth is that you’ll waste resources unless you monitor the results of your campaign.

But, rest assured. Here’s the solution:

To be sure you’re getting the outcome you want, you need a tracker. Tracking of emails helps you know if you’re on your customers’ minds. 

Tracking your emails will help you save time and money as you can analyze your email performance and determine what is effective. Making changes according to the customer’s reaction to your emails will help enhance the marketing process. And, also increases effectiveness. You can make better use of your time this way.

Email Tracking Provides Insights

Tracking of emails has made it possible to know your customers’ activity. So, use it as the key advantage. This enables you to divide your database into several groups and communicate with them in various ways. Thus, improving the customer experience.

Additionally, you may use this data to determine which parts of your blog post failed to connect with readers and fix them before publishing them in the future. The insights you get from email tracking help you fill the gaps in your marketing strategy. Hence, this information allows you to identify the loopholes in your marketing plan that may be affecting conversions. 

How Does Email Tracking Work? 

how-does-email-tracking-work-email-tracking-image

When we talk about how tracking of emails works, it sounds daunting. But it is not! Some email marketing tools make the process smooth.

Besides, it’s easy in terms of clicks and opens. First things first, an Email Service Provider (ESP) does the work of delivering emails. Secondly, a tracking pixel, a 1x1px image is typically included in the attached footer. Plus, your ESP hosts it. 

Let’s look at the tracking process in brief.

  • The tracking pixel gets “displayed” when the recipient opens the email, yet you can’t see it because it’s so tiny.
  • It notifies the server hosting the image that the recipient opened the email. This happens by sending a request, “displaying” the pixel, and receiving a response from the server.
  • If the email contains links, clicking on those links triggers a redirect or assigns a campaign id.

In most cases, marketers may build a goal around URLs that let them know you clicked and landed on a specific page, even if it’s only a campaign id.

Overall, email tracking improves the accuracy and context of your ad campaigns.

Who Uses Email Tracking?

How can you ensure reaching your prospects and delivering the message? It requires tracking emails. 

Since most business or marketing experts run email campaigns, these make up most of the users’ lists. 

Marketers and business owners take advantage of email tracking to gain a deeper understanding of their campaign’s performance. It all happens based on the customers’ feedback. Additionally, it helps in building better future campaigns.

It makes sense to have a successful email marketing blueprint. Why? To avoid having your email ignored due to a large cluster. It also guides email marketers on how to evaluate their emails for the best open and click-through rates.

Email Tracking Tools

You can track emails with a lot of tools. No matter if you want a free email tracker or a paid one, you can choose your best from the listed email tracking software:

salesblink-email tracking

With SalesBlink, you can generate leads and create custom sales outreach programs. Additionally, automate follow-ups, set meeting times, close transactions, and achieve revenue targets. 

Features

You can use SalesBlink to track emails for strategic decisions by knowing when a prospect opens or clicks on your attachments. The email tracking feature of SalesBlink also helps in tracking replies. Overall, SalesBlink is much beyond just an email tracking tool; it is a complete sales automation suite. 

Pricing

  • Email warmup: $15/monthly, $11 annually
  • Email outreach: $39/monthly, $29 annually
  • Sales outreach: $99/monthly, $89 annually

2. LeadBoxer

leadboxer-email tracking tool

For small to large B2B sales teams, LeadBoxer serves as a platform for B2B lead generation and lead scoring. Sales teams of all sizes can enjoy LeadBoxer. The insightful data tells you about the interests of potential clients before you even get in touch.

Features

  • API
  • Audience Targeting
  • Behavioral Analytics
  • Campaign Management
  • Campaign Personalization
  • Contact Database
  • Customer Profiles
  • Customer Segmentation

Pricing

  • Basic: $195
  • Premium: $495

3. Yesware

yesware-email tracking tool

Yesware is one inbox tool for sales engagement. No matter what your sales objectives are, Yesware makes gaining new clients simpler and easier. It helps with tracking of emails as well. You can try Yesware for free.  And guess what? This free version lasts for a lifetime!

Features

  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Appointment Scheduling
  • Audience Targeting
  • Auto-Responders

Pricing

  • Starter: $55 monthly, $45 quarterly, $35 annually
  • Growth: $85 monthly, $75 quarterly, $60 annually
  • Enterprise: $145 monthly, $125quarterly, $100 annually

4. MixMax

mixmax-email tracking tool

Mixmax is a sales productivity and email communication tool. It assists organizations in turning leads into clients. You can improve your communication workflow by integrating MixMax with:

Salesforce, Google Calendar, Dropbox, etc. 

Features

  • Activity Tracking
  • Auto-Dialer
  • CRM
  • Calendar Management
  • Call Management
  • Call Recording
  • Campaign Management
  • Contact Management

Pricing

  • Growth: $65 monthly, $49 annually
  • Enterprise: Customizable

5. Streak

streak-email tracking tool

Streak is a free CRM software that’s built for Gmail. It is not just a free email tracking tool; it is also very simple to use email tracking software. You can add the extension to your Chrome or Safari.

Features:

  • Improves your email communication.
  • Provides advanced tracking of emails.

Pricing

  • Solo Plan: $15/month
  • Pro Plan: $49/month

6. Mailtrack

mailtrack-email tracking tool

Mailtrack is a chrome extension for those who use Chrome to surf the net. If you use Gmail for your emails, Mailtrack is the right email tracking software for you. Small businesses looking for a free email tracking tool, Mailtrack has got you covered.

Features:

  • It allows unlimited tracking.
  • It gives you real-time desktop notifications.
  • It’s also extremely straightforward to set up email tracking to work across both Android and iOS devices.

For more features, you need to upgrade to a paid version.

Pricing

  • Free: $0
  • Pro: $1.99 monthly, 1.66 quarterly, $1 annually
  • Advanced: $4.99 monthly, $3.99 quarterly, 2.49 annually

7. HubSpot

hubspot-email tracking tool

HubSpot is a powerful tool that allows you to manage all your contacts. It helps with leads, and customers, optimizing your sales process, engaging in email marketing, and more. The great thing about this? You can use it for free. If you don’t have CRM software and want to do free tracking of emails, go for HubSpot. 

Features:

  • You can personalize your email approach.
  • Also, enhance your email engagement with your customers.

There are premium versions also available for HubSpot.

Pricing

  • Starter: $45/month, $540/year
  • Professional: $800/month, $9,600/year
  • Enterprise: $3,200/month, $38,400/year

8. Campaign Monitor

campaign-email tracking tool

Campaign Monitor combines powerful capabilities with a logical user interface. And it creates an intuitive and simple solution for email tracking. Both novice and seasoned marketers will find Campaign Monitor to have a strong range of features.

Features

  • Email editor
  • Subscriber management
  • Autoresponders
  • Transactional emails

Pricing

  • Basic: $9/month
  • Unlimited: $29/month
  • Premier: $149/month

9. Mailtag.io

mailtag

MailTag is your one-stop shop for tracking of emails, scheduling, and automatic follow-up. It is available for Gmail & with GSuite accounts. Mailtag.io is an easy to install and set-up tool.

Features of Mailtag.io include:

  • Email tracking
  • Email scheduling tracking
  • Automated email auto-follow up
  • Advanced insights into users’ dashboards, and more. 

Pricing for Mailtag.io starts from $12.99/month with a free trial.

10. Respona

Respona

The goal of Respona is to make it possible for businesses to interact with industry-specific media. Respona helps to promote brands and obtain high-quality backlinks for their website. Also, raise their Google rankings.

Features

  • Blogger Search Engine
  • Selection Criteria
  • Import/Export
  • Automatic Follow-up
  • Content Scheduling
  • Reports and Visualization
  • Campaign Analytics

Pricing

  • $99/month and $79/year
  • For agencies: $995/month 

11. Cirrus Insight

cirrus

You can easily manage all sales and marketing operations on one dashboard, thanks to Cirrus Insight. From your inbox, you may track emails, arrange meetings, establish follow-ups, and more.

Features

  • Sales Insights
  • Salesforce Integration
  • Enterprise Scheduling
  • Attachment Tracking

Pricing

  • Salesforce Sync: $10/month
  • Pro: $21/month
  • Expert: $29/month
  • Add-ons available

12. Snov.io

snov

Snov.io is a customer relationship management (CRM) and outreach automation tool. The email tracking software assists companies of all sizes with processes like email verification, nurturing leads, tracking leads on one single platform, and much more. 

Features

  • API
  • Activity Tracking
  • Alerts/Notifications
  • Bulk Email Verification
  • Campaign Management
  • Catch-all Server Detection
  • Contact Management

Pricing

Freemium Available

  • S: $39 monthly, $33 annually
  • M: $99 monthly, $83 annually
  • L: $189 monthly, $158 annually
  • XL: $369 monthly, $308 annually

13. Autoklose

autoklose-email-tracking-salesblink

Market leaders trust Autoklose. It’s an email outreach tool with a built-in B2B database containing more than 8 million confirmed B2B leads. Autoklose saves time and works for every stage of the funnel.

Features

  • Analytics
  • Customizations
  • Integrated Workflows
  • Repeatability and Reportability

Pricing

  • Auto Kloser: $59.99 monthly 
  • Advanced Kloser: $69.99 monthly 
  • Accelerated Kloser: $99.99 monthly 

14. ActiveCampaign

active-campaign-email-tracking-salesblink

The platform offers 500+ pre-built automation. ActiveCampaign combines email marketing, marketing automation, and CRM for effective segmentation. It also personalizes your advertising across social, email, messaging, chat, and text. It is ideal for organizations of all sizes.

Features

  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Auto-Responders
  • CAN SPAM Compliance

Pricing

  • Lite: $30 monthly, $29 annually
  • Plus: $70 monthly, $49 annually
  • Professional: $187 monthly, $149 annually
  • Enterprise: Customizable

15. Right Inbox

right-inbox

With its extraordinary abilities, Right Inbox can significantly improve your email tracking. Know who is opening your emails and who is not. It is compatible with Apple Safari, Mozilla Firefox, and Google Chrome.

Features

  • Archiving & Retention
  • Campaign Management
  • Canned Responses
  • Email Monitoring
  • Queue Management
  • Response Management
  • Signature Management

Pricing

  • Free: $0
  • Professionals: $7.95/month, $5.95/year
  • Teams: $6.95/month, $4.95/year

How to Use Tracked Emails to Scale up?

Now you know what exactly tracking of emails is, about the tools and its benefits. So, what remains is, how can you use tracked emails to scale up?

An effective email tracking solution is essential to the success of email marketing. There are many of these on the market, but it also makes sense to use smart email marketing techniques to get the most out of them. This covers things like utilizing email monitoring tools, tracking feedback, understanding how to evaluate the data, and more.

Report Analyzing

You should carefully examine the tracking information that email monitoring software provides. By correctly interpreting their analytics and utilizing them to enhance the email process, you can use email tracking systems effectively. This will make it easier to leverage the full capability of email tracking tools.

Deeply Understanding The Features Of Your Email Tracking Tool

You need to discover and understand the features of your email tracking tool similar to how you explore all the features of a new electronic gadget you buy.There are several email tracking software available with a wide range of functions. What’s the point of using an email tracker if you are unable to use it effectively due to a lack of understanding of the technology? It would defeat the fundamental objective of using a tracking tool.

Interpreting Data Efficiently

You may have access to a lot of data from your email monitoring tool, but if you can’t understand it, you won’t be able to reap the benefits. An email marketer can gain a wealth of knowledge about the prospects from the statistics offered by email tracking.

Grow Your Brand With Email Tracking Today!

There’s no doubt that tracking emails is useful in today’s time. Any company looking to develop and maintain meaningful relationships with clients, or colleagues should progress with email tracking. 

It can be a game changer for both your brand and marketing. Use it to increase your audience, engagement, and data-driven decision-making with ease. Needless to say, it is for everyone; be it small or medium-sized businesses. 

We hope you found our post helpful and are able to implement your email tracking plan effectively. You can thank us later!

FAQs

How to track an email?

To track an email you have tools that place a tiny tracking pixel into your emails. When the recipient opens the email, the pixel notifies the server & it records the activity. However, the process is not so precise.

How to track email opens?

You can track email opens with a tool that uses a tracking pixel. The pixel appears when the recipient opens the email. It notifies the server hosting the image that the recipient opened the email.

Where can you send a tracked email from?

When you use a tracking tool, it is possible to send a tracked email from your email client. Most outreach automation and sales engagement tools offer an email tracking feature to track opens, clicks and replies.


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