32 Effective Email Tracking Software & Tools To Measure Performance

Email marketing is one of the most effective marketing tactics but did you know you can even track your emails? 99.9% of mass emails these days undergo tracking and you must also join the club! 

Email enables you to reach prospects effectively.

However, making the most of email campaigns is a different matter altogether. Email tracking allows you to understand the performance of your campaign by identifying the engaged contacts. But simply being aware that the prospect opened your email is insufficient. That’s why you have many more metrics to consider. 

In short, tracking emails in the right way to understand your target better, and get more conversions. Know the benefits of email tracking, how it works, and the top sales email tracking software to track emails. Basically, it is about learning how it can help your brand grow in the long run.

What Is Email Tracking?

See how you track your Amazon shipments? Tracking of emails works the same way!

Has the receiver received it? Did they open it? Has the receiver seen your attachments or read your email content? The answer to all these questions is – Email tracking. 

It shows you when your recipients open your emails. It also includes information about where and how they open your message. In other words, email tracking lets you monitor open and clicks for your emails. What’s more? Tracking of emails gives you a few different data points to help understand prospect engagement with your emails. 

Most companies and brands use this process to check their email performance. Using email tracking, they keep a tab on the data and use it further for their benefit. Moreover, you can analyze your email marketing campaigns by tracking emails. Consequently, making them more efficient and useful. Email tracking uses a time-stamped mechanism.

Don’t worry if you feel tracking emails is tough to master. Because we have several sales email tracking software on the market, making this task a piece of cake. Are you wondering what more you can do with email tracking? You can find out more information about your recipient like their IP addresses.

Benefits of Email Tracking

Let’s take a look at the benefits of email tracking,

1. Email Tracking Is Time-Saving

Are you spending a lot of time on email marketing but still can’t get good output? Well, the truth is that you’ll waste resources unless you monitor the results of your campaign.

To be sure you’re getting the outcome you want, you need a tracker. Tracking of emails helps you know if you’re on your customers’ minds. 

Tracking your emails will help you save time and money as you can analyze your email performance and determine what is effective. Making changes according to the customer’s reaction to your emails will help enhance the marketing process. And, also increases effectiveness. You can make better use of your time this way.

2. Email Tracking Provides Insights

Tracking of emails has made it possible to know your customers’ activity. So, use it as the key advantage. This enables you to divide your database into several groups and communicate with them in various ways. Thus, improving the customer experience.

Additionally, you may use this data to determine which parts of your blog post failed to connect with readers and fix them before publishing them in the future. The insights you get from email tracking help you fill the gaps in your marketing strategy. Hence, this information allows you to identify the loopholes in your marketing plan that may be affecting conversions. 

Best Email Tracking Tools

You can track emails with a lot of tools. No matter if you want a free email tracker or a paid one, you can choose your best from the listed email tracking software:

Sales/Marketing Software with Email Tracking Features

1. SalesBlink

With SalesBlink, you can create custom sales outreach programs. Additionally, automate follow-ups, set meeting times, close transactions, and achieve revenue targets. 

You can use SalesBlink to track emails for strategic decisions by knowing when a prospect opens or clicks on your attachments. The email tracking feature of SalesBlink also helps in tracking replies. Overall, it is much beyond just a sales email tracking tool; it is a complete automated cold outreach suite.  

Pricing-

Scale – $29/mo

Growth – $99/mo

Business – $199/mo

Rating – 4.5 out of 5. (G2)

2. Yesware

Yesware is one inbox tool for sales engagement. No matter what your sales objectives are, Yesware is a automated cold outreach tool that makes gaining new clients simpler and easier. It helps with tracking of emails as well. You can see who opens your email, the links inside it and attachments. It is also possible to find out the amount of time the recipients spent on it and the number of times they accepted. The tool sends instant notifications on email opens or clicks.

Pricing-

The paid plan starts at $15 per user per month. 

Rating- 4.4 out of 5 (G2)

3. Mixmax

Mixmax is a sales productivity and email communication tool. It assists organizations in turning leads into clients. You can improve your communication workflow by integrating MixMax with Salesforce, Google Calendar, Dropbox, etc. 

Mixmax helps you track email by notifying you about email opens and the number of times the recipient reads it. It enables you to find out which recipient opens the email even if you send it to a group of people. It helps streamline the follow-up process.

Pricing-

The Growth plan starts at $65 per month (monthly billing).

Rating- 4.6 out of 5 (G2)

4. HubSpot

HubSpot is a powerful tool that allows you to manage all your contacts. It helps with leads, and customers, optimizing your sales process, engaging in email marketing, and more. The great thing about this? You can use it for free. If you don’t have CRM software and want to do free tracking of emails, go for HubSpot. The tool will tell you when a recipient opens your email so that you can work on nurturing them. It essentially works for email marketing. 

Pricing –

Try to connect with the team for paid plans.

Rating- 4.4 out of 5 (G2)

5. Snov.io

Snov.io is a customer relationship management (CRM) and outreach automation tool. The email tracking software assists companies of all sizes with processes like email verification, nurturing leads, tracking leads on one single platform, and much more. 

Using the tool, you can find out when the recipient has opened the email through real-time desktop notifications along with the entire history of opens. You can use it directly from your Gmail account. 

Pricing –

The paid plan starts at $33 per month for unlimited users. 

Rating – 4.5 out of 5 (G2)

6. Autoklose

Market leaders trust Autoklose. It’s an email outreach tool with a built-in B2B database containing more than 8 million confirmed B2B leads. Autoklose saves time and works for every stage of the funnel. You can integrate it with Outlook & Email to track emails. 

Pricing – The paid plan starts at $59.99 per month.

Rating – 4.6 out of 5 (G2)

7. ActiveCampaign

The platform offers 500+ pre-built automation and is ideal for organizations of all sizes. ActiveCampaign combines email marketing, marketing automation, and CRM for effective segmentation. It also personalizes your advertising across social, email, messaging, chat, and text. ActiveCampaign is a robust email tracking software that helps track engagement. 

Pricing –

The paid plan starts at $39 per month.

Rating – 4.5 out of 5 (G2)

8. Klenty

Klenty is the tool for you if we want to get real-time updates on the performance of outreach campaigns. You will get a notification whenever the recipient opens an email or replies to it. Using Klenty, it is also possible to track links within your email so that you know which of your links are getting more clicks. This is quite helpful in determining how to go about with future outreach campaigns.

Email tracking is just a small part of what Klenty can do for you because it is a sales automation tool that helps manage prospects, perform outreach, and send personalized follow up emails. 

Pricing –

The paid plan starts at $35 per month per user.

Rating – 4.6 out of 5 (G2)

9. Outreach.io

Outreach.io is an email tracking software that helps you understand where your campaign is heading so that you can change the course of future campaigns. Overall, it is a sales engagement platform you can integrate with most other platforms. It has a robust meeting scheduler to easily schedule meetings with prospects, an A/B testing feature, and sentiment analysis. 

Pricing-

To know about the paid plans, you have to request a quote. 

Rating – 4.3 out of 5 (G2)

10. SalesHandy

SalesHandy has a ‘handy’ email tracking feature, but the tool is capable of helping you with much more than just tracking emails. It is a complete sales engagement platform that automates outreach, helps create templates and much more. Coming back to tracking with SalesHandy, you can get notifications on your desktop whenever a recipient opens or closes your email. You can even save the email templates and use them later on. It is possible to schedule emails in advance so that you are not blasting all the emails in one go and ruining your center repetition.

Pricing-

The paid plan starts at $9 per user per month.

Rating – 4.7 out of 5 (G2)

11. ClearSlide

ClearSlide provides real-time notifications of email opens & clicks, in addition, to complete analytics to help you with your follow-up plan. In addition, the tool notifies email forwards so that you know who else views your emails. Using this data, you can optimize your email campaign so that you reach out to more people. ClearSlide does not stop with only tracking; it helps with sales engagement so that its sales teams perform better. Using them, you can improve the productivity and effectiveness of your team and maintain consistency. 

Pricing-

The paid plan starts at $35 per month per user.

Rating- 4.1 out of 5 (G2)

12. Vocus.io

Vocus is a tool that helps personalize email campaigns, track them effectively and automate email follow-ups. Email tracker has several unique features to offer you can analyze metrics trends along with the usual email opens and tracking of flakes. It is even possible to add personalized and subscribe links to your emails. You also have team-sharing dashboards that help sales teams work collaboratively. 

Pricing –

The paid plan starts at $5 per month.

Rating – 4.3 out of 5 (G2)

13. Veloxy

Veloxy is a sales engagement & email marketing tool that uses artificial intelligence and helps you by providing sales analytics. It has an email tracking feature that is quite powerful and helps salespeople improve their process. Using the tool, you can find out the recipients’ geographical location, the device they are using, along with their behavior such as clicks and opens. As the notification reaches you in real-time, you need not spend time on different apps. You can connect your email recipients with your salesforce CRM contacts as well. 

Pricing –

The paid plan starts at $39 per user per month.

Rating – 4.7 out of 5 (G2)

14. Rebump

Rebump is a handy email follow-up automation tool that monitors the progress of each email of your campaign and finds out who has not sent you a reply yet. You can then plan following up with those individuals. Tracking and analyzing your campaign is, therefore, easier with this tool. While the tool provides the most basic kind of email tracking, it also does not attempt to beat the competition. 

Pricing-

The paid plan starts at $5 per month.

Rating- 4.9 out of 5 (G2)

Tools For Email Tracking

15. LeadBoxer

For small to large B2B sales teams, LeadBoxer serves as a platform for B2B lead generation and lead scoring. It offers much more than just email tracking. Sales teams of all sizes can enjoy LeadBoxer as it provides insightful data about the interests of potential clients before you even get in touch with them.

Pricing-

The paid plan starts at $195 per month.

Rating- 4.0 out of 5 (G2)

16. Streak

Streak is a free CRM software that’s built for Gmail. It is a very easy to use email tracking software. You can add the extension to your Chrome or Safari. It sends real-time alerts whenever the recipient opens the email so that you know when to send a follow-up email. You can also see the history of emails opened previously to know their performance.

Features:

• Improves your email communication.

• Provides advanced tracking of emails.

Pricing-

• Solo Plan: $15/month

• Pro Plan: $49/month

Rating- 4.5 out of 5 (G2)

17. Campaign Monitor

Campaign Monitor combines powerful capabilities with a logical user interface. And it creates an intuitive and simple solution for email tracking. Both novice and seasoned marketers will find Campaign Monitor to have a strong range of features. You can use it to track email opens and get read receipts. In addition to that, it enables advanced link tracking. 

Pricing –

The paid plan starts at $9 per month.

Rating- 4.1 out of 5 (G2)

18. Cirrus Insight

You can easily manage all sales and marketing operations on one dashboard, thanks to Cirrus Insight. From your inbox, you may track emails, schedule meetings & follow-ups. The tool provides open alerts, tracks replies and lets you know about opening attachments. You can use it for Gmail, Outlook, and Office 365. Additionally, you can integrate it with Salesforce. 

Pricing-

The paid plan $28 per month.

Rating – 4.2 out of 5 (G2)

19. Right Inbox

With its extraordinary abilities, Right Inbox can significantly improve your email tracking. Know who is opening your emails and who is not. It is compatible with Apple Safari, Mozilla Firefox, and Google Chrome. Additionally, you can enjoy features like campaign management and email monitoring.

Pricing –

The paid plan starts at $7.95 per month.

Rating – 4.2 out of 5 (G2)

20. MailTracker by Hunter

MailTracker by Hunter is a Chrome extension that lets you track emails from within Gmail. When a recipient opens your email, you will get notified directly in Gmail. This way, you can analyze how well on how poorly your email campaign is performing without leaving your inbox. 

Hunter.io is the creator of this tool and is one of the most sought-after platforms for prospecting. It can help you find the email addresses of prospects using domain search. It also verifies emails to ensure that they are valid.

Pricing –

The extension is free of cost. 

Rating – 4.0 out of 5 (G2)

21. Boomerang

Boomerang has been around for quite some time and it is a suitable email tracker for basic tracking. It has all that you expect from email tracking software. You can track opens, clicks using the tool, and you can receive a receipt when an email reaches a recipient. It is also possible to know whether the recipient has read the email or not. Plus, there are options to send an email later on, i.e. to schedule it.

Pricing –

The paid plans start at $4.99

Rating – 4.5 out of 5 (G2)

22. Mailtrack.io

Mailtrack is available as a chrome extension, and it sends notifications to users whenever the recipient opens an email. The tool has a dashboard to help you get the details of the email campaign’s performance in one place, which is quite handy. This tool does not have advanced features suggest link tracking on campaign reporting in the free plan. You have to upgrade your plan to use those features. 

Pricing-

The paid plan starts at  $9.99 per month.

Rating – 4.6 out of 5 (G2)

23. Mailtag.io

Mailtag is also a Google Chrome extension that helps you track emails from within Gmail. Using the tool, you can track links and get notifications about the same. In addition to that, it enables email scheduling so that you can send your emails at a later date. Another interesting feature of this tool is BCC to CRM integration. You can store the records of emails in your CRM and integrate it with your sales automation tool. However, this is possible with Gmail only. 

Pricing-

Mailtag offers a free trial with a paid plan that costs $25 per month.

Rating- 3.9 out of 5 (G2)

24. Newton

Newton is a robust email tracking software. Using this tool you will get notified when your emails are opened and who opens them. This tool works with email services like Gmail, Outlook, iCloud etc. This tool is also available as an app for IOS and Android devices where you can track emails anytime, anywhere. The tool also helps you get information about the email sender, enables you to snooze your inbox and does a lot more. 

Pricing-

The paid plan starts that $49.99 per year.

Rating- 3.0 out of 5 (G2)

25. Groove

With the help of Groove, you can track your emails. It helps you find out when your emails are opened, where they are opened and who opens them. Every email tracked has a tracking history in the email thread to make it easier for you to get a better Insight on the recipient. Using Groove, you can also get Salesforce CRM data into your Gmail straightaway. In addition to that, you get to account insights, lead analysis and data of companies along with email analytics, data enrichment and call recording feature to name a few. 

Pricing-

You have to reach out to them to know about their paid plans.

Rating – 4.7 out of 5 (G2)

26. Salesforce Pardot

Pardot by Salesforce is for B2B marketers instead of salespeople. Automate marketing efforts and increase revenue. It has an easy-to-use interface using which users can track and know how the buyer journey is progressing. The tool helps automate emails, performs A/B testing and optimizes emails. You also have spam filter checkups and segmentation along with analytics. However, the features of this tool come with a price tag. 

Pricing –

The paid plan starts at $1250 per month.

Rating – 4.3 out of 5 (G2)

27. MailButler

Mailbutler is an email tracking tool that you can integrate straight away into your email client which may be Outlook, Gmail or Apple mail. With the help of this tool you will know when your email was opened, where it was opened and how many times the links in it were opened. The best part is that you will get all the real-time notifications regarding your email delivery. You will get a notification as soon as someone opens your email or clicks on a link in it. This helps you know how your campaign is performing. You can also find out the recipient’s location, when they open the mail and the device on which the mail was opened. 

The best part about Mailbutler is that you don’t have to learn new software to track your emails and get notifications; you can use it straight away from your inbox. You can enable link tracking to see whether the essential links are clicked or not. You can follow up with individuals who have not opened the link, which improves your follow-up.

Pricing –

There’s a free trial plan with the paid plan starting at $5.95.

Rating – 4.4 out of 5 (G2)

28. GetNotify

If you are a small business or a startup, then GetNotify is the best email tracker for you. You can use its most amazing features free of cost, which is great for those on a tight budget. To use this tool as a tracker all you have to add is “.getnotify.com” at the end of the recipient’s email address. Doing so will help you track emails and the links in the emails. It also tracks the time the recipient takes to read the email. Also, get to know where the recipient is located, their IP address, the name of the operating system and the browser they use. Whenever someone reads your email, you will get a notification. 

Pricing –

The tool works free of cost. 

Rating – 3.5 out of 5 (G2)

29. Intelliverse

Using this tool, you can learn when your mail was opened, where it was opened and the device on which the recipient opened it. It is a robust tool that can help you understand the right time to reach out to prospects. There are Google and Outlook plugins as well to help you.

The best part about this tool is that you get notifications in real time whenever someone opens your email. Also, know about the number of times a recipient opens your email and plan your follow-up accordingly. The biggest benefit of this tool is that it does not read your email and therefore protects your privacy.

Pricing-

The plan is currently free of cost.

Rating – 4.8 out of 5 (G2)

30. Pointofmail

This tool works well for basic users. It provides you with a receipt of the email being read, plus it lets you modify your sent emails, delete them and track email attachments. With this free email tracker, it is possible to know who opened your emails and for how long they were engaged. Apart from that, you can also track the number of forwards and the devices used to open the emails.

It is also possible to track links and understand how fast the recipient opened them after reading the email. If the recipient has forwarded the link to someone, you will get a notification of that too. What’s more, is that the tool provides real-time tracking information so that you are always in the know.

Pricing –

This tool is free.

Rating – 4.3 out of 5 (G2)

31. Polymail

Polymail gets you real-time notifications when the recipient opens the email, clicks on the links in it, or downloads attachments. It helps create your next plan of action. In addition to tracking emails, you can schedule meetings and set up reminders to send follow-up emails. You can also work collaboratively with your team by sharing email templates. 

Pricing –

The paid plan of the tool starts at $13 per month. 

Rating – 4.5 out of 5 (G2)

Who Uses Email Tracking?

How can you ensure reaching your prospects and delivering the message? It requires tracking emails. 

Since most business or marketing experts run email campaigns, these make up most of the users’ lists. 

Marketers and business owners take advantage of email tracking to gain a deeper understanding of their campaign’s performance. It all happens based on the customers’ feedback. Additionally, it helps in building better future campaigns.

It makes sense to have a successful email marketing blueprint. Why? To avoid having your email ignored due to a large cluster. It also guides email marketers on how to evaluate their emails for the best open and click-through rates.

How Does Email Tracking Work? 

When we talk about how tracking of emails works, it sounds daunting. But it is not! Some email marketing tools make the process smooth.

Besides, it’s easy in terms of clicks and opens. First things first, an Email Service Provider (ESP) does the work of delivering emails. Secondly, a tracking pixel, a 1x1px image is typically included in the attached footer. Plus, your ESP hosts it. 

Let’s look at the tracking process in brief.

• The tracking pixel gets “displayed” when the recipient opens the email, yet you can’t see it because it’s so tiny.

• It notifies the server hosting the image that the recipient opened the email. This happens by sending a request, “displaying” the pixel, and receiving a response from the server.

• If the email contains links, clicking on those links triggers a redirect or assigns a campaign id.

In most cases, marketers may build a goal around URLs that let them know you clicked and landed on a specific page, even if it’s only a campaign id.

Overall, email tracking improves the accuracy and context of your ad campaigns.

Grow Your Brand With Email Tracking Software Today!

There’s no doubt that tracking emails is useful in today’s time. Any company looking to develop and maintain meaningful relationships with clients, or colleagues should progress with email tracking. 

It can be a game changer for both your brand and marketing. Use it to increase your audience, engagement, and data-driven decision-making with ease. Needless to say, it is for everyone; be it small or medium-sized businesses. 

We hope you found our post helpful and are able to pick your email analytics tool easily. You can thank us later!

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