The first question we should start with is why your business needs B2B lead generation? The answer is simple. Leads are the source of your bread and butter. 

Qualified leads are critical to achieving success. You have to identify the correct leads that are most likely to convert and contribute to your bottom line.

However, the best lead generation strategies can work their magic only when strong tools support them. With the top-rated lead generation software, you’ll enjoy invaluable support to accomplish this task. 

The best tools allow you to see who visits your site, what engages them and also let you convert them into revenue-generating customers. 

Below is a comprehensive list of the best tools to generate, manage, as well as convert leads. 

But before jumping into the listicle, let’s learn everything there is to know about lead generation software.

What is Lead Generation Software?

B2B lead generation tools automate the process of capturing leads and gathering their contact information. Basically, these are time-saving tools that help you connect with interested visitors without any manual effort. 

Lead generation tools boost your customer base by taking care of the leads. This way you can spend more time on other critical areas of your business. They also integrate with your existing CRM software. This means, all the captured leads automatically go to your CRM, where you can further manage and nurture them. 

You can follow the sales procedure and scale your business rapidly with the best quality leads. 

Types Of Lead Generation Software

The two types of lead generation software are inbound lead generation software and outbound lead generation software.

Outbound Lead Generation

Outbound lead generation is a proactive approach to acquiring new customers by initiating contact with potential leads through various channels, such as cold emailing, cold calling, advertising, and hosting events. This works well for B2B businesses most often.

Software meant for lead generation includes features such as email automation, email templates, sales recording , CRM and much more.

Inbound Lead Generation

Inbound lead generation is a marketing strategy focusing on attracting potential customers to your business by providing valuable content and experiences tailored to their needs and interests. The primary goal is to draw prospects to your website, engage them with relevant content, and convert them into leads.

Software meant for inbound lead generation include features such as landing page building, web forms, chatbots, survey forms, and tracking of visitors.

Benefits Of Using Lead Generation Tools

Here are some key benefits of using lead generation tools:

1. Increased efficiency

Lead generation tools can automate repetitive tasks, such as sending follow-up emails or scheduling social media posts, freeing up your team’s time to focus on more strategic and value-added activities.

2. Improved targeting

Many lead generation tools allow you to segment and target your audience based on specific criteria, such as demographics, behaviors, or interests. This helps you deliver more personalized and relevant content, which can lead to higher conversion rates.

3. Better lead quality

By using lead generation tools to qualify and score leads, you can prioritize high-potential prospects and focus your efforts on those most likely to convert. This can lead to a more efficient sales process and improved close rates.

4. Data-driven decision-making

Many lead generation tools provide analytics and reporting features that help you track your campaigns’ performance and identify improvement areas. This can inform your marketing strategy and help you make data-driven decisions to optimize your lead-generation efforts.

20 Best B2B Lead Generation Software

With the best lead generation software, you can generate and convert high-quality leads from various channels. This further boosts your overall sales and revenue. 

Explore this list of the best sales lead generation tools and pick the one that best suits your needs.  

1. Lusha

Lusha - Lead Generation Software

Lusha is a powerful lead generation and data enrichment platform designed to help sales, recruitment, and marketing professionals streamline their outreach and engagement strategies.

Finding prospects with Lusha is straightforward and efficient, thanks to its ability to provide direct contact information from various online profiles. Begin by installing the Lusha browser extension, which is available for most popular web browsers. Once installed, navigate to your prospect’s LinkedIn profile or a company website. Lusha’s extension will automatically scan the page and display available contact information, such as email addresses and phone numbers, directly within the interface. Save these contacts to your Lusha dashboard or export them for your outreach efforts. Remember to personalize your communication based on the insights you gather to enhance your connection with the prospect.

Key Features of Lusha

  • Contact Discovery and Enrichment
  • CRM Integration
  • Accuracy and Compliance


Lusha provides a free trial and customizable plan as per your request.

User Rating

4.3 stars out of 5 (G2)

2. ProProfs Survey Maker 

Proprofs survey maker - lead generation software

ProProfs Survey Maker is a flexible and versatile lead generation tool with a free trial option. It is a simple tool with robust features that helps you create different surveys as well as web forms such as Contact Us. 

The tool offers over 1,000,000 ready-to-use survey questions and 100s of pre-made survey templates for creating beautiful surveys and web forms in minutes. 

You can share these surveys via email, as a direct link, or directly on social media. Not just this, you can also embed them on your website and make it easy for website visitors to contact you. 

Key Features of ProProfs Survey Maker

  • Customize your surveys and web forms with your favorite themes and colors
  • Add skip logic and branching to your surveys
  • Track who took your survey and how they answered with smart reports
  • Capture respondents’ information and automatically send it to your CRM


ProProfs Survey Maker comes with three pricing tiers: 

  • Free: Forever free plan 
  • Essentials – $0.05/response/month
  • Premium – $0.10/response/month

User Rating

4.5 out of 5 (G2)

3. Qualaroo

Qualaroo - lead generation software

Qualaroo is one of the most advanced user feedback and lead generation tools in the market. You can create targeted surveys and lead capture forms in minutes for your website, mobile app, social media, or other channels. 

Its in-depth targeting options let you target niche visitor behavior and actions to show the lead form to the right prospects. And with seamless integration APIs, you can automatically push these leads to your CRM and start closing the deals.

Key Features of Qualaroo

  • Offers 14+ question types and skips logic 
  • 40+ advanced targeting options to show the lead forms to the right people 
  • Supports over 6 channels to collect high-quality leads. 
  • Integrates with popular tools for quick data and lead management.


Qualaroo offers three pricing tiers for interested marketers:  

  • Essential: $80/month 
  • Premium: $160/month 
  • Enterprise: Available on request 

User Rating

4.4 out of 5 (G2)

4. Picreel

Picreel - lead generation software

Picreel is an exit-intent popup and conversion optimization tool that helps you capture the right visitors at the right time. It helps you create beautiful popups and display them right when visitors are highly engaged or about to exit your website. 

With these popups, you can lure visitors into giving their contact details in exchange for an attractive offer, such as a discount, freebie, or free subscriptions. Once you have the data, push it directly to your CRM and let your sales and marketing teams work on the leads. 

Key Features of Picreel

  • 100+ beautiful templates to create popups
  • A/B testing, personalization & analytics
  • Smart trigger and targeting options
  • Built-in reports to measure campaign performance


Picreel comes with four pricing tiers: 

  •  Starter: $14/month 
  • Basic: $52/month 
  • Plus: $112/month
  • Pro: $299/month 
  • Enterprise: Available on Request 

User Rating

4.5 out of 5 (G2)

5. ProProfs Chat

ProProfs Chat - lead generation software

ProProfs Chat allows you to connect with website visitors proactively and offer instant, real-time assistance. In doing so, you can also capture valuable information using pre-chat forms.  You can then transfer this information to your CRM for your sales and marketing team. 

The tool also allows you to monitor visitor activities on your website and target them with personalized messages. Its advanced features, such as chat routing, help you direct visitors to the right operators to maximize your chances of conversions. 

Key Features of ProProfs Chat 

  • Push visitor details to your CRM systems
  • Route chats to the right operators for meaningful conversations
  • Automatically answer standard questions with ProProfs Chatbot
  • Track operator performance and customer ratings with reports


ProProfs Chat comes with four pricing tiers: 

  • Essential: $10/operator/month 
  • Premium: $15/operator/month 
  • Enterprise: Available on request 

User Rating

4.5 out of 5 (G2)

6. OptinMonster

OptinMonster - lead generation software

OptinMonster helps you convert website visitors into leads and paying customers. This tool offers more than 100 customizable templates, so you don’t have to begin from scratch while creating overlays, popups, and forms. You can also segment your leads through its advanced page-level targeting features and target them with personalized offers.

Furthermore, the tool also provides deep insights into your high and low converting pages. It can, therefore, bring improvements to your lead generation strategies. 

Key Features of OptinMonster

  • Create visually appealing opt-in forms for high conversion rates 
  • Use multiple campaign types for maximum engagement 
  • Display appropriate campaigns to the right people with smart triggers 
  • Enjoy seamless integrations for fast conversions


OptinMonster comes with five pricing tiers:  

  • Basic: $9/month 
  • Plus: $19/month 
  • Pro: $29/month 
  • Growth: $49/month

User Rating

4.3 out of 5 (G2)

7. HubSpot

HubSpot - lead generation software

HubSpot is one of the best free lead generation tools. It offers a range of tools to boost your marketing, sales, and customer support efforts. The tool is an all-in-one solution for inbound marketing and comes with insights to improve and measure your campaigns.

Its marketing hub comes with all the necessary features you need to capture visitors at scale through effective campaigns. You can optimize your content for SEO, manage and track ads, and also offer real-time assistance through live chat. 

Key Features of HubSpot

  • Track and manage ads on social media platforms 
  • Live chat support functionality
  • All-in-one tool with separate hubs for better efficiency 
  • Tracking, scheduling, email templates, and engagement tools


Hubspot lead generation software comes with two basic pricing tiers:  

  • Free: Free plan
  • Professional – $800/month
  • Enterprise – $3200/month

User Rating

4.4 out of 5 (G2)

8. Leadfeeder 


Leadfeeder is a powerful sales lead generation software. It helps you identify the names of companies coming to your website, track their behavior, and anticipate their needs even before you make a sales pitch. You can filter quality leads and send them directly to your CRM, where you can nourish them further.

 You can instantly know every time new leads come up with its real-time notifications. Further, it is even possible to score leads and prioritize only the high-quality ones. 

Key Features of Leadfeeder

  • Get email alerts when targeted leads visit the website
  • Automatically sends leads to your CRM with seamless integrations
  • Most qualified leads find place on top with automated lead scoring
  • Connect the tool with Google Analytics to monitor your marketing campaigns


Leadfeeder comes with two pricing tiers:  

  • Lite: Lite version is free
  • Premium: €79/month

User Rating

4.3 out of 5 (G2)

9. lead generation software is undoubtedly one of the best free lead generation tools that act as an all-in-one platform for project management, CRM, and collaboration. Its sales CRM and marketing tools are designed to bring all your leads and marketing campaigns to one centralized place. 

You can also get a 360° view of all your campaigns and maximize the efficiency of your workflows with automation. Overall, the tool offers a hassle-free way to manage all leads, track the status of your deals, and track interactions. 

Key Features of

  • Visualize sales pipeline and manage interactions from a single place 
  • Customizable dashboards for more clarity on sales activities
  • Custom workflows for highly efficient teams
  • Powerful integrations to help you get more done in less time

Pricing comes with five pricing tiers:  

  • Individual: Forever free plan for two members 
  • Basic: $6/seat/month 
  • Standard: $10/seat/month
  • Pro: $22/seat/month

User Rating

4.7 out of 5 (G2)

10. Pipedrive 

Pipedrive- lead generation software

Pipedrive is an ideal software for sales and lead generation. The tool provides an all-in-one space to visualize your sales pipeline and track all interactions with leads. Furthermore, its AI-powered automation gives you access to high-quality leads so you can channel your efforts in the right direction. 

What makes Pipedrive a lucrative tool is its robust integrations with marketing automation, survey, and resource management tools. These integrations certainly help you make the most of Pipedrive and improve your conversions. Pipedrive is one of the popular lead generation software, hence you can also consider other Pipedrive alternatives if you need more advanced sales features. 

Key Features of Pipedrive

  • Integrates with over 250 other tools 
  • Import contact details directly from spreadsheets or your CRM systems
  • Get automatic alerts and stay updated on your deals
  • Collaborate internally on your deals


Pipedrive comes with five pricing tiers:  

  • Essential: $12.50/user/month 
  • Advanced: $24.90/user/month
  • Professional: $49.90/user/month 
  • Enterprise: $99/user/month

User Rating

4.2 out of 5 (G2)

11. Intercom 

Intercom- lead generation software

If you are looking for the best lead generation tools for small businesses, Intercom perfectly fits the bill.

It provides a modern messaging service to increase engagement with your website visitors. The tool helps you set up rules for engagement where the message will not pop out unless a visitor is on the pricing page for several minutes. Intercom also offers custom bots to answer all visitor questions quickly.

What’s more? You can also create multi-channel campaigns and connect meaningfully with visitors across all touchpoints. 

Key Features of Intercom

  • Offer personalized messages and real-time support through its mobile app
  • Provide self-service support and answer visitor questions instantly
  • Integrate with 300+ other tools
  • Get access to visitors’ historical data to provide personalized experiences


  • Intercom’s pricing structure depends on the number of site visitors and the number of employees on the plan. 

User Rating

4.4 out of 5 (G2)

12. ActiveCampaign 


ActiveCampaign is a popular marketing automation and lead generation tool that provides email marketing, CRM, and sales engagement solutions. It enables you to launch effective email marketing campaigns and, therefore, build long-lasting relationships with prospects. 

The tool allows you to send messages that people actually want to see with email segmentation. You can also track visitor activities, analyze their interest level and target the right people who show visible signs of conversion. 

Key Features of ActiveCampaign

  • Email segmentation for personalized marketing 
  • Monitor visitor activities and CRM data from the tool’s mobile app
  • Track visitors’ behavior, preferences, and other custom attributes for effective outreach
  • Automatically Send emails to contacts who have expressed an interest in your products.


ActiveCampaign comes with five pricing tiers: 

  • Lite: $9/month 
  • Plus: $49/month 
  • Professional: $149/month 
  • Enterprise: Available on Request

User Rating

4.5 out of 5 (G2)

13. Hotjar 


Hotjar is a heatmap tool that helps you visualize visitor behavior, closely track their activities, and share surveys to learn how they feel. 

Its heatmaps give you a peek into what attracts visitors the most and also what they prefer to ignore on your website. You can also map the entire journey of a user right from the moment they enter your website till they finally exit. Such analysis helps you engineer impactful marketing campaigns. 

Key Features of HotJar

  • Trigger surveys after certain user actions 
  • Export heat map analytics data
  • Integrate with popular tools like Slack and Hubspot
  • Simple drag and drop builder to create surveys


HotJar comes with five pricing tiers:  

  • Basic: Free plan 
  • Plus: $31/month 
  • Business: $79/month
  • Scale: Available on Request 

User Rating

4.3 out of 5 (G2)

14. Leadpages


Leadpages is an ideal lead generation software for small businesses. It allows you to create, optimize, and track the sales performance of popups, landing pages, and social media ads. 

The tool helps you create engaging, code-free websites through its drag and drop builder and beautiful templates. You also get a complete conversion toolkit, including checkout forms, pop-ups, and alert bars, that are useful for lead generation and conversion optimization. 

Key Features of LeadPages

  • Real-time guidance to develop the best lead page for SEO 
  • Beautiful templates to get you started in no time 
  • Seamless integration with 1000+ tools
  • Trigger the right popups at the right time


LeadPages comes with four pricing tiers:  

  • Standard – $37/month
  • Pro: $74/month

User Rating

4.3 out of 5 (G2)

15. MobileMonkey 


MobileMonkey is one of the best social media lead generation tools that automate messaging across Instagram, Facebook, and Webchat, to gather leads and build better experiences. This certainly makes way for your business to stay active and instantly connect with visitors 24×7 on all the social media platforms they use. 

The tool’s Omnichat technology also allows you to send SMS surveys and promotions to your audiences, so they can fill them on the go. 

Key Features of MobileMonkey 

  • Built-in chatbot for sales
  • Auto-respond to visitor comments on Facebook
  • Get instant notifications about leads via emails and SMS
  • Organize drip campaigns to nurture leads 


Not mentioned 

User Rating

4.9 out of 5 (G2)

16. LinkedIn Sales Navigator

LinkedIn Sales Navigator

When it comes to the best LinkedIn lead generation software, nothing can be better than the LinkedIn Sales Navigator. The tool gives you valuable lead recommendations which are then automatically saved in your CRM. 

With real-time sales updates, you can make informed decisions and ensure that you don’t miss out on important opportunities. The tool also provides a way to keep your contact data organized and secure with internal tags and notes. 

Key Features of LinkedIn Sales Navigator

  • Send in-mail messages even if you are not connected to a LinkedIn member
  • Seamless integration with other sales tools
  • Sync with CRM tools for better lead management
  • Get useful insights to boost your selling efforts 


The LinkedIn Sales Navigator software comes with four pricing tiers:  

  • Core: $79.99/user/month 
  • Advanced: $125/iuser/month 
  • Advanced Plus: Available on Request 

User Rating

4.3 out of 5 (G2)

17. Drift 


Drift is a popular tool notable that helps marketing and sales teams establish meaningful connections through great conversations. 

Whether it’s chat, email, or any other channel prospects prefer, Drift allows you to have impactful, conversion-focused conversations. You can use marketing automation data to keep visitors engaged and have context-specific conversations with them. 

Further, the tool offers live chat, chatbot, conversational AI, and many other solutions, providing resources you need to capture and convert leads. 

Key Features of Drift

  • Gain real-time insights into visitor activities, and close deals faster
  • Provide 24×7 support through the tool’s custom chatbot
  • Manage all sales activities on a centralized platform
  • Schedule meetings and calls with visitors 24×7


Available on Request 

User Rating

4.4 out of 5 (G2)

18. Hootsuite 


Hootsuite is the ultimate social media lead generation tool for small to big business organizations. The tool allows you to review social media posts and automatically schedule them for a suitable time. You can also monitor social conversations and trends, and even reply to comments – all from a single dashboard. 

Its built-in social analytics is a great feature for gaining actionable insights into your top and poor-performing content. The best part is this tool makes social media advertising super easy with multi-channel functionality and analytics. 

Key Features of Hootsuite

  • Automatically schedule social media posts
  • Measure content performance through built-in analytics
  • Easy monitor engagement across social media channels
  • Real-time collaboration on marketing campaigns


Hootsuite comes with four pricing tiers:  

  • Professional: $25.27/month 
  • Team: $99.49/month 
  • Business: $593.73/month

User Rating

4.1 out of 5 (G2)

19. Mailchimp 


Mailchimp is a popular B2B and B2C email marketing tool that helps you engage with prospects and market your brand. It basically offers an easy-to-use platform to track all your leads data, marketing channels, and valuable insights without switching tabs. 

The tool basically lets you to create multi-channel campaigns to reach your audience right where they are and maximize conversions. From creating personalized emails and landing pages to targeting visitors through digital ads and social media posts, Mailchimp provides an all-in-one solution for lead generation. 

Key Features of Mailchimp 

  • Use drag and drop builder to build crisp, clean emails
  • Get real-time and detailed data on your email campaigns 
  • Create social media posts, digital ads, and landing pages 
  • Get real-time insights and recommendations through reports 


Mailchimp’s lead generation solution comes with four pricing tiers: 

  • Free: Free plan 
  • Essentials: $10/month 
  • Standard: $15/month 
  • Premium: $300+/month

User Rating

4.4 out of 5 (G2)

20. Zapier 


Zapier is a popular tool that is noted for its ability to connect different apps together so you can work in a hassle-free way. 

The tool automatically connects all apps, giving you more power over your tech stack. Its easy editor helps you build workflows without the assistance of a developer, which makes it a decent tool for those who lack technical skills. 

Moreover, you can use it to automate over 3000 apps, which can include lead generation software as well. This certainly saves you from the headache of setting up your own integrations. 

Key Features of Zapier

  • Easily automate routine tasks 
  • Works with 3000+ apps
  • Create workflows in minutes with its easy editor
  • Use branching logic to create advanced workflows


Zapier’s lead generation software comes with five pricing tiers:  

  • Free: Free plan 
  • Starter: $20/month 
  • Professional: $50/month 
  • Team: $307/month 
  • Company: $616/month

User Rating

4.5 out of 5 (G2)

You can launch your personalized & automated cold email sequence with followups in just a few steps in under 2 minutes.

You can start using SalesBlink by signing up for the free 7-day trial.

It takes just a few seconds to create an account.

Step 2: Connect Your Email Account(s)

For sending cold emails with follow-ups on autopilot, you will need to connect your email accounts with SalesBlink.

You can connect unlimited email accounts & we already have in-depth guides for the following:

To connect your email to SalesBlink, you have to first enable IMAP and generate an app password if it is a Gmail account. Then, you can follow the following steps: 

  1. Go to ‘Outreach’ > ‘Email Senders’. 
  2. Click on ‘Add Sender’.
  3. In the pop-up, you can choose your email provider.
  4. Just follow the instructions to connect your email account

Note: You can connect unlimited email accounts with SalesBlink & enable Email WarmUp to boost email deliverability as well.

Step 3: Create a List & Upload Leads

Next, You will need to upload your list of leads to SalesBlink to automate cold outreach.

You can skip this step & just use the the sample list of leads (which already contains your email address as well).

  1. Go to ‘Outreach’ > ‘Lists & click on ‘New List’. 
  2. Upload your CSV file with lead details.
  3. Map the columns in the CSV file with the data of leads as SalesBlink Variables to personalize your cold emails.
  4. Optionally, you can also verify the email addresses of leads that you are uploading.
  5. Save your list.

Note: You should verify email addresses to reduce bounce rates.

Step 4: Create & Launch your Sequence (with BlinkGPT AI)

Now that everything is set, you can launch your cold email sequence with BlinkGPT AI.

BlinkGPT AI is a fine-tuned LLM designed to help sales people in drafting high performance cold emails & personalized sequences.

Follow these steps to quickly launch your first sequence:

  1. Go to ‘Outreach’ and click on ‘Create New Sequence’.
  2. Select a sequence type, BlinkGPT AI Assisted or BlinkGPT AI Personalized.
  3. Enter the basic information to help BlinkGPT AI create a cold email sequence for your business.
  4. Select the list for the sequence and the email accounts to be used for sending cold emails.
  5. Schedule your cold email sequence.
  6. Launch your sequence. 🚀

Note: You can configure settings like sender rotation, working hours, pause sequence when lead replies and much more before launching your sequence.

Wasn’t that easy?

Now that your cold email outreach sequence is live, you track how your sequence is performing.

Step 5: Monitor your sequence & replies

With SalesBlink you can track opens, clicks, and replies to your emails and monitor your sequence from the dashboard or head over to the stats of any particular sequence.

Have two minutes to launch your automated cold email sequence? SignUp for SalesBlink.

Land More Leads With Automated Lead Generation Software 

With this comprehensive list of the best lead generation software, seize the opportunity to boost lead generation and make your business a grand success. Equip yourself with the right tool and start clocking leads for your business today!


1. What are the 2 different types of lead generation?

There are 2 types of lead generation:
Inbound – Here, the prospects show interest in the brand & want to know more about it.
Outbound – Here, the brand approaches the target audience to get their attention.

2. What are the best lead generation software?

The top lead generation tools that can help you generate quality leads are ActiveCampaign, Qualaroo, OptinMonster & HubSpot.

3. Is paid lead generation software better than free tools?

Free tools are majorly for small businesses that don’t aim to scale up. However, if you are aspiring to grow, you must invest in paid tools to generate quality leads that are more likely to convert.