20 Best Lead Generation Software & Tools for B2B

20 Best Lead Generation Software & Tools for B2B

The first question we should start with is why your business needs B2B lead generation? The answer is simple. Leads are the source of your bread and butter. 

Qualified leads are critical to achieving success. You have to identify the correct leads that are most likely to convert and contribute to your bottom line.

However, the best lead generation strategies can work their magic only when strong tools support them. With the top-rated lead generation software, you’ll enjoy invaluable support to accomplish this task. 

The best tools allow you to see who visits your site, what engages them and also let you convert them into revenue-generating customers. 

Below is a comprehensive list of the best tools to generate, manage, as well as convert leads. 

But before jumping into the listicle, let’s learn everything there is to know about lead generation software.

What is Lead Generation Software?

B2B lead generation tools automate the process of capturing leads and gathering their contact information. Basically, these are time-saving tools that help you connect with interested visitors without any manual effort. 

Lead generation tools boost your customer base by taking care of the leads. This way you can spend more time on other critical areas of your business. They also integrate with your existing CRM software. This means, all the captured leads automatically go to your CRM, where you can further manage and nurture them. 

You can follow the sales procedure and scale your business rapidly with the best quality leads. 

20 Best B2B Lead Generation Software

With the best lead generation software, you can generate and convert high-quality leads from various channels. This further boosts your overall sales and revenue. 

Explore this list of the best lead generation tools in 2022 and pick the one that best suits your needs.  

SalesBlink - lead generation software

SalesBlink has emerged as one of the best lead generation tools for sales as it focuses more on smart work than hard work. The software uses the cold email and LinkedIn outreach method to connect with prospects in a few minutes while maximizing the chances of a response. 

With the visual campaign builder option, you can gather leads from multiple channels in minutes. Also, you can get an ideal list of prospects with its B2B company finder feature. It helps you filter companies based on their country, industry, and team size.

Key Features of SalesBlink

  • Manage prospects and their history on a centralized dashboard
  • Get verified emails and perform single or bulk searches
  • Filter out companies and pitch globally 
  • Schedule automated follow-ups across channels 

Pricing

SalesBlink offers 3 pricing tiers:  

  • Email Warmup: $11/user/month 
  • Email Outreach: $29/user/month 
  • Sales Outreach: $89/user/month

2. ProProfs Survey Maker 

Proprofs survey maker - lead generation software

ProProfs Survey Maker is a flexible and versatile lead generation tool with a free trial option. It is a simple tool with robust features that helps you create different surveys as well as web forms such as Contact Us. 

The tool offers over 1,000,000 ready-to-use survey questions and 100s of pre-made survey templates for creating beautiful surveys and web forms in minutes. 

You can share these surveys via email, as a direct link, or directly on social media. Not just this, you can also embed them on your website and make it easy for website visitors to contact you. 

Key Features of ProProfs Survey Maker

  • Customize your surveys and web forms with your favorite themes and colors
  • Add skip logic and branching to your surveys
  • Track who took your survey and how they answered with smart reports
  • Capture respondents’ information and automatically send it to your CRM

Pricing

ProProfs Survey Maker comes with three pricing tiers: 

  • Free: Forever free plan 
  • Essentials – $0.05/response/month
  • Premium – $0.10/response/month

3. Qualaroo

Qualaroo - lead generation software

Qualaroo is one of the most advanced user feedback and lead generation tools in the market. You can create targeted surveys and lead capture forms in minutes for your website, mobile app, social media, or other channels. 

Its in-depth targeting options let you target niche visitor behavior and actions to show the lead form to the right prospects. And with seamless integration APIs, you can automatically push these leads to your CRM and start closing the deals.

Key Features of Qualaroo

  • Offers 14+ question types and skips logic 
  • 40+ advanced targeting options to show the lead forms to the right people 
  • Supports over 6 channels to collect high-quality leads. 
  • Integrates with popular tools for quick data and lead management.

Pricing

Qualaroo offers three pricing tiers for interested marketers:  

  • Essential: $80/month 
  • Premium: $160/month 
  • Enterprise: Available on request 

4. Picreel

Picreel - lead generation software

Picreel is an exit-intent popup and conversion optimization tool that helps you capture the right visitors at the right time. It helps you create beautiful popups and display them right when visitors are highly engaged or about to exit your website. 

With these popups, you can lure visitors into giving their contact details in exchange for an attractive offer, such as a discount, freebie, or free subscriptions. Once you have the data, push it directly to your CRM and let your sales and marketing teams work on the leads. 

Key Features of Picreel

  • 100+ beautiful templates to create popups
  • A/B testing, personalization & analytics
  • Smart trigger and targeting options
  • Built-in reports to measure campaign performance

Pricing

Picreel comes with four pricing tiers: 

  •  Starter: $14/month 
  • Basic: $52/month 
  • Plus: $112/month
  • Pro: $299/month 
  • Enterprise: Available on Request 

5. ProProfs Chat

ProProfs Chat - lead generation software

ProProfs Chat allows you to connect with website visitors proactively and offer instant, real-time assistance. In doing so, you can also capture valuable information using pre-chat forms.  You can then transfer this information to your CRM for your sales and marketing team. 

The tool also allows you to monitor visitor activities on your website and target them with personalized messages. Its advanced features, such as chat routing, help you direct visitors to the right operators to maximize your chances of conversions. 

Key Features of ProProfs Chat 

  • Push visitor details to your CRM systems
  • Route chats to the right operators for meaningful conversations
  • Automatically answer standard questions with ProProfs Chatbot
  • Track operator performance and customer ratings with reports

Pricing

ProProfs Chat comes with four pricing tiers: 

  • Essential: $10/operator/month 
  • Premium: $15/operator/month 
  • Enterprise: Available on request 

6. OptinMonster

OptinMonster - lead generation software

OptinMonster helps you convert website visitors into leads and paying customers. This tool offers more than 100 customizable templates, so you don’t have to begin from scratch while creating overlays, popups, and forms. You can also segment your leads through its advanced page-level targeting features and target them with personalized offers.

Furthermore, the tool also provides deep insights into your high and low converting pages. It can, therefore, bring improvements to your lead generation strategies. 

Key Features of OptinMonster

  • Create visually appealing opt-in forms for high conversion rates 
  • Use multiple campaign types for maximum engagement 
  • Display appropriate campaigns to the right people with smart triggers 
  • Enjoy seamless integrations for fast conversions

Pricing

OptinMonster comes with five pricing tiers:  

  • Basic: $9/month 
  • Plus: $19/month 
  • Pro: $29/month 
  • Growth: $49/month

7. HubSpot

HubSpot - lead generation software

HubSpot is one of the best free lead generation tools. It offers a range of tools to boost your marketing, sales, and customer support efforts. The tool is an all-in-one solution for inbound marketing and comes with insights to improve and measure your campaigns.

Its marketing hub comes with all the necessary features you need to capture visitors at scale through effective campaigns. You can optimize your content for SEO, manage and track ads, and also offer real-time assistance through live chat. 

Key Features of HubSpot

  • Track and manage ads on social media platforms 
  • Live chat support functionality
  • All-in-one tool with separate hubs for better efficiency 
  • Tracking, scheduling, email templates, and engagement tools

Pricing

Hubspot lead generation software comes with two basic pricing tiers:  

  • Free: Free plan
  • Professional – $800/month
  • Enterprise – $3200/month

8. Leadfeeder 

Leadfeeder

Leadfeeder is a powerful tool for lead generation. It helps you identify the names of companies coming to your website, track their behavior, and anticipate their needs even before you make a sales pitch. You can filter quality leads and send them directly to your CRM, where you can nourish them further.

 You can instantly know every time new leads come up with its real-time notifications. Further, it is even possible to score leads and prioritize only the high-quality ones. 

Key Features of Leadfeeder

  • Get email alerts when targeted leads visit the website
  • Automatically sends leads to your CRM with seamless integrations
  • Most qualified leads find place on top with automated lead scoring
  • Connect the tool with Google Analytics to monitor your marketing campaigns

Pricing

Leadfeeder comes with two pricing tiers:  

  • Lite: Lite version is free
  • Premium: €79/month

9. monday.com

monday.com- lead generation software

monday.com is undoubtedly one of the best free lead generation tools that act as an all-in-one platform for project management, CRM, and collaboration. Its sales CRM and marketing tools are designed to bring all your leads and marketing campaigns to one centralized place. 

You can also get a 360° view of all your campaigns and maximize the efficiency of your workflows with automation. Overall, the tool offers a hassle-free way to manage all leads, track the status of your deals, and track interactions. 

Key Features of monday.com

  • Visualize sales pipeline and manage interactions from a single place 
  • Customizable dashboards for more clarity on sales activities
  • Custom workflows for highly efficient teams
  • Powerful integrations to help you get more done in less time

Pricing

monday.com comes with five pricing tiers:  

  • Individual: Forever free plan for two members 
  • Basic: $6/seat/month 
  • Standard: $10/seat/month
  • Pro: $22/seat/month

10. Pipedrive 

Pipedrive- lead generation software

Pipedrive is an ideal software for sales and lead generation. The tool provides an all-in-one space to visualize your sales pipeline and track all interactions with leads. Furthermore, its AI-powered automation gives you access to high-quality leads so you can channel your efforts in the right direction. 

What makes Pipedrive a lucrative tool is its robust integrations with marketing automation, survey, and resource management tools. These integrations certainly help you make the most of Pipedrive and improve your conversions. 

Key Features of Pipedrive

  • Integrates with over 250 other tools 
  • Import contact details directly from spreadsheets or your CRM systems
  • Get automatic alerts and stay updated on your deals
  • Collaborate internally on your deals

Pricing

Pipedrive comes with five pricing tiers:  

  • Essential: $12.50/user/month 
  • Advanced: $24.90/user/month
  • Professional: $49.90/user/month 
  • Enterprise: $99/user/month

11. Intercom 

Intercom- lead generation software

If you are looking for the best lead generation tools for small businesses, Intercom perfectly fits the bill.

It provides a modern messaging service to increase engagement with your website visitors. The tool helps you set up rules for engagement where the message will not pop out unless a visitor is on the pricing page for several minutes. Intercom also offers custom bots to answer all visitor questions quickly.

What’s more? You can also create multi-channel campaigns and connect meaningfully with visitors across all touchpoints. 

Key Features of Intercom

  • Offer personalized messages and real-time support through its mobile app
  • Provide self-service support and answer visitor questions instantly
  • Integrate with 300+ other tools
  • Get access to visitors’ historical data to provide personalized experiences

Pricing

  • Intercom’s pricing structure depends on the number of site visitors and the number of employees on the plan. 

12. ActiveCampaign 

ActiveCampaign

ActiveCampaign is a popular marketing automation and lead generation tool that provides email marketing, CRM, and sales engagement solutions. It enables you to launch effective email marketing campaigns and, therefore, build long-lasting relationships with prospects. 

The tool allows you to send messages that people actually want to see with email segmentation. You can also track visitor activities, analyze their interest level and target the right people who show visible signs of conversion. 

Key Features of ActiveCampaign

  • Email segmentation for personalized marketing 
  • Monitor visitor activities and CRM data from the tool’s mobile app
  • Track visitors’ behavior, preferences, and other custom attributes for effective outreach
  • Automatically Send emails to contacts who have expressed an interest in your products.

Pricing

ActiveCampaign comes with five pricing tiers: 

  • Lite: $9/month 
  • Plus: $49/month 
  • Professional: $149/month 
  • Enterprise: Available on Request

13. Hotjar 

Hotjar

Hotjar is a heatmap tool that helps you visualize visitor behavior, closely track their activities, and share surveys to learn how they feel. 

Its heatmaps give you a peek into what attracts visitors the most and also what they prefer to ignore on your website. You can also map the entire journey of a user right from the moment they enter your website till they finally exit. Such analysis helps you engineer impactful marketing campaigns. 

Key Features of HotJar

  • Trigger surveys after certain user actions 
  • Export heat map analytics data
  • Integrate with popular tools like Slack and Hubspot
  • Simple drag and drop builder to create surveys

Pricing

HotJar comes with five pricing tiers:  

  • Basic: Free plan 
  • Plus: $31/month 
  • Business: $79/month
  • Scale: Available on Request 

14. Leadpages

Leadpages

Leadpages is an ideal lead generation software for small businesses. It allows you to create, optimize, and track the sales performance of popups, landing pages, and social media ads. 

The tool helps you create engaging, code-free websites through its drag and drop builder and beautiful templates. You also get a complete conversion toolkit, including checkout forms, pop-ups, and alert bars, that are useful for lead generation and conversion optimization. 

Key Features of LeadPages

  • Real-time guidance to develop the best lead page for SEO 
  • Beautiful templates to get you started in no time 
  • Seamless integration with 1000+ tools
  • Trigger the right popups at the right time

Pricing

LeadPages comes with four pricing tiers:  

  • Standard – $37/month
  • Pro: $74/month

15. MobileMonkey 

MobileMonkey

MobileMonkey is one of the best social media lead generation tools that automate messaging across Instagram, Facebook, and Webchat, to gather leads and build better experiences. This certainly makes way for your business to stay active and instantly connect with visitors 24×7 on all the social media platforms they use. 

The tool’s Omnichat technology also allows you to send SMS surveys and promotions to your audiences, so they can fill them on the go. 

Key Features of MobileMonkey 

  • Built-in chatbot for sales
  • Auto-respond to visitor comments on Facebook
  • Get instant notifications about leads via emails and SMS
  • Organize drip campaigns to nurture leads 

Pricing

Not mentioned 

16. LinkedIn Sales Navigator

LinkedIn Sales Navigator

When it comes to the best LinkedIn lead generation software, nothing can be better than the LinkedIn Sales Navigator. The tool gives you valuable lead recommendations which are then automatically saved in your CRM. 

With real-time sales updates, you can make informed decisions and ensure that you don’t miss out on important opportunities. The tool also provides a way to keep your contact data organized and secure with internal tags and notes. 

Key Features of LinkedIn Sales Navigator

  • Send in-mail messages even if you are not connected to a LinkedIn member
  • Seamless integration with other sales tools
  • Sync with CRM tools for better lead management
  • Get useful insights to boost your selling efforts 

Pricing

The LinkedIn Sales Navigator software comes with four pricing tiers:  

  • Core: $79.99/user/month 
  • Advanced: $125/iuser/month 
  • Advanced Plus: Available on Request 

17. Drift 

Drift

Drift is a popular tool notable that helps marketing and sales teams establish meaningful connections through great conversations. 

Whether it’s chat, email, or any other channel prospects prefer, Drift allows you to have impactful, conversion-focused conversations. You can use marketing automation data to keep visitors engaged and have context-specific conversations with them. 

Further, the tool offers live chat, chatbot, conversational AI, and many other solutions, providing resources you need to capture and convert leads. 

Key Features of Drift

  • Gain real-time insights into visitor activities, and close deals faster
  • Provide 24×7 support through the tool’s custom chatbot
  • Manage all sales activities on a centralized platform
  • Schedule meetings and calls with visitors 24×7

Pricing

Available on Request 

18. Hootsuite 

Hootsuite

Hootsuite is the ultimate social media lead generation tool for small to big business organizations. The tool allows you to review social media posts and automatically schedule them for a suitable time. You can also monitor social conversations and trends, and even reply to comments – all from a single dashboard. 

Its built-in social analytics is a great feature for gaining actionable insights into your top and poor-performing content. The best part is this tool makes social media advertising super easy with multi-channel functionality and analytics. 

Key Features of Hootsuite

  • Automatically schedule social media posts
  • Measure content performance through built-in analytics
  • Easy monitor engagement across social media channels
  • Real-time collaboration on marketing campaigns

Pricing

Hootsuite comes with four pricing tiers:  

  • Professional: $25.27/month 
  • Team: $99.49/month 
  • Business: $593.73/month

19. Mailchimp 

Mailchimp

Mailchimp is a popular B2B and B2C email marketing tool that helps you engage with prospects and market your brand. It basically offers an easy-to-use platform to track all your leads data, marketing channels, and valuable insights without switching tabs. 

The tool basically lets you to create multi-channel campaigns to reach your audience right where they are and maximize conversions. From creating personalized emails and landing pages to targeting visitors through digital ads and social media posts, Mailchimp provides an all-in-one solution for lead generation. 

Key Features of Mailchimp 

  • Use drag and drop builder to build crisp, clean emails
  • Get real-time and detailed data on your email campaigns 
  • Create social media posts, digital ads, and landing pages 
  • Get real-time insights and recommendations through reports 

Pricing

Mailchimp’s lead generation solution comes with four pricing tiers: 

  • Free: Free plan 
  • Essentials: $10/month 
  • Standard: $15/month 
  • Premium: $300+/month

20. Zapier 

Zapier

Zapier is a popular tool that is noted for its ability to connect different apps together so you can work in a hassle-free way. 

The tool automatically connects all apps, giving you more power over your tech stack. Its easy editor helps you build workflows without the assistance of a developer, which makes it a decent tool for those who lack technical skills. 

Moreover, you can use it to automate over 3000 apps, which can include lead generation software as well. This certainly saves you from the headache of setting up your own integrations. 

Key Features of Zapier

  • Easily automate routine tasks 
  • Works with 3000+ apps
  • Create workflows in minutes with its easy editor
  • Use branching logic to create advanced workflows

Pricing

Zapier’s lead generation software comes with five pricing tiers:  

  • Free: Free plan 
  • Starter: $20/month 
  • Professional: $50/month 
  • Team: $307/month 
  • Company: $616/month

Land More Leads With the Right Lead Generation Software 

With this comprehensive list of the best lead generation software, seize the opportunity to boost lead generation and make your business a grand success. Equip yourself with the right tool and start clocking leads for your business today!

FAQs

What are the 2 different types of lead generation?

There are 2 types of lead generation:
Inbound – Here, the prospects show interest in the brand & want to know more about it.
Outbound – Here, the brand approaches the target audience to get their attention.

What are the best lead generation software?

Here are the top lead generation tools that can help you generate quality leads:
SalesBlink
ActiveCampaign
Qualaroo
OptinMonster
HubSpot

Is paid lead generation software better than free tools?

Free tools are majorly for small businesses that don’t aim to scale up. However, if you are aspiring to grow, you must invest in paid tools to generate quality leads that are more likely to convert.


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