Did you know that mirroring enhanced the closing rate of salespeople by 17%!

Mirroring is a powerful sales technique that can help you build rapport, establish trust, and close more deals. 

It involves subtly mimicking  your prospect’s body language, tone of voice, and word choice and active listening. When you mirror someone, you make them feel comfortable and understood, which makes them more likely to do business with you.

If you are new to this concept in sales, you may not be completely aware of how you should implement it. 

But don’t worry, in this blog post, we’ll explain what sales mirroring is, why it’s important, the science behind it, and its benefits. We’ll also provide tips on how to conduct mirroring in sales and avoid common mistakes.

What Is Sales Mirroring? 

Sales mirroring is a strategy in which you gently adopt your prospect’s word choice, body language, and tone of voice. It’s a means to establish connections, promote confidence, and demonstrate to potential customers that you’re paying attention and are interested in what they say.

You convey that you understand them and are on their side when you mimic someone else’s body language. To achieve this, adopt their stance, movements, and attitudes. For instance, you may lean forward a bit if your prospect is. Alternatively, you might cross your arms if they’re doing so.

Another technique to establish a connection is to mimic someone’s voice tone. To achieve this, mimic their tone, loudness, and intonation. For instance, you can speak slowly and quietly if your prospect is doing the same. You could also talk rapidly and enthusiastically if that’s what they say.

Why Is Sales Mirroring Important?

Why Is Sales Mirroring Important

Indeed, sales mirroring is a crucial sales strategy that can help you develop rapport, gain the trust of prospects, and close more deals. You’re letting someone know you understand them when you reflect on them. You’re viewing things from their viewpoint and comprehending their point of view. To establish rapport and trust, it is crucial that they feel understood and at ease.

Here’s how sales mirroring helps,

Build a Rapport: 

Establish a rapport by mirroring someone to show them you know and are interested in their situation. This can make relationship-building simple and rapid.

Build trust: 

Individuals who share feelings are more likely to be trusted. By reflecting on your prospect, you establish familiarity and credibility.

Close more business: 

Prospects lean towards making a purchase from you when they trust and feel at ease around you. You may establish these circumstances using sales mirroring, resulting in more closed deals. 

The Science Behind Mirroring

The Science Behind Mirroring

Indeed, mimicking serves as the foundation for mirroring. Humans naturally imitate one another to build relationships. It is essential to developing relationships and the process by which we learn and grow.

When we imitate someone, we communicate that we understand and are similar to them. This could develop a feeling of unity and friendship. Additionally, it can aid in our ability to comprehend and empathize with others.

There are numerous ways that imitation can occur. Just mimicking someone’s facial expressions or body language can be enough. It may also entail mimicking their phrasing, body language, or even their tone of voice.

Mimicry used purposefully can be a very effective way to establish rapport and trust. It can also persuade people to adopt your viewpoint by using influence.

Mirroring can be utilized in the sales setting to make the prospect and the salesperson’s interaction more pleasant. The salesperson can convey to the prospect that they are paying attention and are interested in what they have to say by carefully mimicking the prospect’s body language, tone of voice, and word choice. This may increase the likelihood that the potential customer will converse with the sales rep and be open to their pitch.

When employed skillfully, mimicry can be a potent technique for developing rapport, gaining confidence, and completing more transactions.

How to Conduct Mirroring in Sales?

Here are few suggestions to focus on how to conduct mirroring in sales:

1. Mimic body language or positioning

Mimic body language or positioning

You convey that you are similar to them and can relate to them by mimicking their body language. This could create a feeling of unity and friendship. Additionally, it can aid in your ability to comprehend and sympathize with the other person.

Observe someone’s posture, gestures, and facial expressions to mimic their body language. For instance, if they’re bending forward, you bend forward too. Avoid crossing your arms if they are doing so. When they grin, return the smile.

When imitating someone’s body language, it’s crucial to be delicate. You don’t want to appear fake or unsettling. All you need to do is concentrate effortlessly, mimicking their body language in a way that suits you.

2. Use a similar tone of voice

Use a similar tone of voice

The way you speak can make a significant difference in how your message is understood. By speaking in a tone similar to theirs, you demonstrate to them that you both understand and agree with them.

Consider your prospect’s tempo, volume, and inflection while adopting a tone of voice comparable to theirs. For instance, speak slowly yourself if they are. If they’re talking loudly, make sure to do the same. Use a severe tone of voice if that’s how they speak.

It’s crucial to match your prospect’s energy level as well. You have every right to be excited if they are. You can also feel at ease and ease if they are.

3. Use similar words

Use similar words

By using terminology that they can relate to, you demonstrate to them that you share their viewpoint and are in agreement. Additionally, it can facilitate a more organic and fluid communication.

Pay attention to the terms your prospect uses and try to use those exact words in your talk to employ comparable vocabulary. Saying “great” is an example of what you can tell if they say it. You may also say “important” if that’s what they say.

Additionally, you might speak to your prospect using the same jargon or technical phrases. This demonstrates your familiarity with their industry and ability to communicate in their language.

4. Use their communication style

Use their communication style

Individuals communicate in various ways. While some people are informal and socialable, others are formal and quiet. To demonstrate your respect and enthusiasm in building a relationship with your prospect, it’s critical to adapt your communication style to suit them.

Consider your prospect’s speech pattern and vocabulary when matching their communication style. Use formal language as well if that’s what they’re doing. Use informal language if that’s how they’re speaking.

You can also match the enthusiasm and energy of your prospect. If they’re talking gently and slowly, imitate the way they act. If they’re talking fast and enthusiastically, talk fast and enthusiastically, too.

5. Talk about shared experiences

Talk about shared experiences

Similar individuals tend to attract each other. When you and your prospect discover areas of agreement, discuss them. As a result, you’ll be able to establish more of a rapport and more profound connection.

Asking questions and paying close attention to their responses will help you and your prospect discover areas of agreement. Your interests, pastimes, or life experiences are similar. Bring it up in your discussion once you’ve found a common ground.

6. Use gesture recognition

Use gesture recognition

One effective way to communicate non-verbally is with gestures. By mimicking your potential customer’s movements, you convey that you understand and are similar to them. This can facilitate rapport-building and lead to a more satisfying sales encounter.

Observe your prospect’s movements and try to mimic them naturally to mimic their actions.

When imitating someone’s motions, it’s crucial to be discrete. You don’t want to appear phony or unsettling. All you have to do is instinctively mimic their movements in a way that suits you.

Tips for successful sales mirroring 

Following is a list of few tips for successful mirroring in sales:

1. Be subtle

Use sales mirroring to build a relationship and a connection with your prospect. It may come out as fake or false if you are overt. 

Instead, concentrate on quietly mimicking your prospect’s word choice, tone of voice, and body language. 

You may slant a little forward, too, if they do. You may also speak more slowly if they do.

2. Avoid overdoing it

Excessive mirroring can look fake or unsettling. It’s crucial to use it strategically and selectively. 

When your prospect shares something significant or comes to a choice during a crucial part of the conversation, pay close attention to how they behave and try to follow their actions.

3. Stay genuine and authentic

Avoid attempting to be someone you’re not. If you are being dishonest, your prospect will be able to tell. 

Instead, concentrate on being authentic and allowing your individuality to come through. If you are sincere and genuine, the prospect will be more inclined to believe in you and choose to work with you.

4. End with a summary

Keep an eye out for nonverbal clues from your prospect, like their tone of voice, body language, and facial expressions. 

Recognize your nonverbal signs. Verify that the message you are conveying with your tone of voice and body language is correct. 

At pivotal points in the conversation, such as sharing something significant or making a decision, try to imitate your prospect’s actions.

Typical Mistakes Of Mirroring

Typical Mistakes Of Mirroring

Following are few typical mistakes of mirroring of sales:

1. Forgetting to ask questions

Mirroring is a mutually beneficial process. Even if you’re mimicking their actions, it’s crucial to keep learning more about your prospect and asking questions. This demonstrates your interest in them and that you’re not merely attempting to close a deal.

2. Not listening

Mirroring involves more than just copying the actions of your prospects. It also involves paying attention to what they say and knowing their needs. Your prospects will be able to see if you need to pay attention, and they will be less likely to trust you.

3. Showing interest

One technique to express your interest in a possibility is through mirroring them. It will be evident if you’re not genuinely interested in what they have to say. Make sure your inquiries are relevant and that you are listening to them.

Perfect mirroring: subtle, genuine, respectful.

One effective sales technique that can help you establish rapport, gain trust, and close more deals is sales mirroring. You may select a connection with your prospect and help them feel more at ease and understood by carefully copying their body language, tone of voice, and word choice. More honest and fruitful dialogues may result from this, which may increase sales.

But it’s crucial to apply sales mirroring sensibly and ethically. Refrain from going overboard or being overtly apparent since this could be false or untrue. Instead, concentrate on being sincere and genuine and use mirroring to demonstrate to your prospect that you know their needs.

Wishing you luck with sales mirroring! You can thank us later. 


1. Why should you use mirroring in sales?

Mirroring can facilitate rapport-building, trust-building, and increased transaction closing. People are more inclined to do business with you when you reflect on them since it helps them feel at ease and understood.

2. When and where to use mirroring?

Any sales engagement, including cold phoning, meetings, and presentations, can benefit from mirroring. It works particularly well when attempting to establish rapport or meet someone for the first time.

3. What are the challenges and ethical considerations in using sales mirroring?

A problem with sales mirroring is that it might take a lot of work to execute it genuinely and subtly. It could come out as false or insincere if you’re not careful. The fact that mirroring might only work for some presents another challenge. Mirroring might affect some people more than others.