10 Best B2B Product Launch Email Templates (+ Examples)

Congratulations on coming up with a new product!

We know how hard you’ve worked to complete the project. And, now it’s time for the grand launch. Email can be your most trusted channel. But can you make the announcement just with one single email?

Well, no! Instead, get emails cascading down one by one to arouse the curiosity of the prospect.

And, that’s exactly what this blog is about. It brings your search for product launch email templates to an end as there is a wide and varied list of templates for you to steal!  

10 Product Launch Email Templates That Get Clicks

Here is a list of some new product launch email templates that can get you started,

1. Software Product Launch Template 

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In this email template, there is quite a direct approach towards introducing the product or service you are launching. There is a CTA to get the recipient perform the required action and it seems to work well for B2B product launches  

2. Template for the announcement of new feature 

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This email template is for announcing a new feature in your product and is yet again very simple. You would have received such an email too! In the SaaS world, it is quite common to have new features mushrooming up every now and then. Sending feature announcement emails to the existing customer base is therefore common. You can always go in for a straightforward yet effective approach as seen in the email template above. Also, always choose to highlight your CTA. 

3. Template to launch physical product

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This new product launch template is ideal for physical products. There are options for the recipient to purchase the product from which further eases the purchase part down for the prospect. In addition to that, the discount offered to the first few buyers works like the cherry on top. 

4. Template for ‘Coming soon’ email 

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You can see that in the pre launch email template above there is an early bird offer along with announcing the arrival of the product. It is simple yet impressive. 

5. Template for pre-launch reminder email

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The above is a reminder email template with a special offer to the recipient who already signed up for the newsletter. It works well in keeping the thrill around the launch alive. Plus, it has a CTA that directs the recipient to the purchase.

6. Template for product teaser email

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There is no launch date in this template as it is a teaser. To build the excitement there is the mention of checking future emails to know the date of launch. The aim is to give a sneak-peek of the product launch. 

7. Template of email offering special discount on product /service 

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This one is a simple template for a product launch with an offer and a CTA. It shows that you can expect great results even with a direct approach. 

8. Template of product launch email (more conversational)

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By using a template where there is friendly chatter with the prospect, you can expect better engagement. Here there is the mention of the prospect’s pain point and how the newly launched product can offer a solution to it. Most often, when the prospect feels that your product or service is the perfect fit to their needs, there is a higher chance of a conversion. The CTA is clear and draws the prospect to make a purchase. 

9. Post-launch product sold out reminder

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There is the use of the FOMO tactic here. When you tell the prospect that you are running out of stock, you create a sense of urgency. As a result, the prospect takes action which works well in getting more conversions. This is a great way to drive more sales once you launch your product especially when it is a physical one. 

10. Post launch stock closing email

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Similar to the previous email template, here too there is a mention of stocks running out but with a promise of it coming back soon. The CTA here is to click the button to get notified of the new batch of products. 

This approach makes the prospect wait for the arrival of the next batch. It is highly likely that they would place an order immediately as soon as they get an alert of new stock arrival. 

Our users have used the above product launch email templates and witnessed a 70% increase in open rates. Do try them and you can thank us later!

Product Launch Email Examples 

The email marketing strategy depends on your product type and your relationship with customers. Here are a few product launch announcement email examples that can give you an idea to craft your own emails. 

1. Mailchimp giving early access to website builder

What makes this email work?

Mailchimp is a SaaS brand well-known for its marketing tools and personal-looking emails. 

In the example above, the offer looks exclusive to the recipient, and they would have the urge to try it out. There is also a well-placed CTA button to make it easier for prospects to get access to the new website builder straightaway. Also, there is a balance between text and images.

2. Fig Jam’s product launch email

What makes this email work?

In the example above, you can see how Fig Jam has announced its brainstorming software launching and is inviting the recipient to a webinar. There are also links to take the recipient to the web pages focussing on the features of the newly launched software

3. Asana announcing its new feature

What makes this email work?

In the above example, Asana is informing its subscribers and prospects about the launch of its software’s new features. There is an illustration to draw attention and a link to their blog post. It is quite easy to locate the CTA button here as it is in a different color and placed quite well. The image and text balance is good too. 

4. Smart Blogger’s new product launch

What makes this email work?

This email from Smart Blogger has no images but can still put the point across effectively. The highlight of the email is the launch of a new product. Along with the benefits of using the product, the email tells you how to get it. There is a discount as well to make the offer more lucrative. 

5. Grammarly’s new feature announcement

What makes this email work?

In this email, there is the announcement of Grammarly’s new features. A catchy illustration shows the recipient what these features are to help them relate better to the new additions. The CTA is to direct the recipient to the website to find more information related to the newly added features. Moreover, the message is conveyed in a few words. 

6. Blissfully’s product redesign email

What makes this email work?

The email above is more of a personal conversation between the company’s founder and the recipient instead of a commercial email. The features of Blissfully’s new version are listed clearly in pointers so that they don’t get missed out. There are links to the website for the recipient to gather more information. 

7. Beta announcement email by Dropbox

What makes this email work?

Even a simple-looking email can work most often, and the one above is an example of that. It is a beta announcement email from Dropbox and has very little design.

The main focus is on the CTA button so that the reader feels like clicking on it. There is also a link to the guide for those interested in knowing in detail about the Dropbox paper. There is also the use of personalization to connect with the reader at a more personal level. It would make more readers come forward and use the beta version of the software. 

8. Pre-order announcement email by reMarkable

What makes this email work?

In the pre-order announcement email, there is a simple design focusing on the CTA button that enables users to pre-order the product. There is a mention of a time-limited offer to create a sense of urgency. You can use this product launch template for your emails.

9. Event announcement by Google 

What makes this email work?

The event announcement email above is complete with details, such as the date, time, and venue. There is a special discount and a clear CTA to make the recipient register for the event. 

You can get a clear idea from the product launch announcement email templates above and design your emails accordingly. 

10. Framer’s launch email

What makes this email work?

In the above email, there is a simple layout that encompasses all the essential information. You can look at the features of the tool along with the functionality. There is one CTA highlighted in blue so that the recipient doesn’t miss it by any chance. This example shows that even text-focused emails can work well in grabbing recipients’ attention. 

We hope you got a clear idea from the product launch announcement email templates above and would craft your emails accordingly. 

Start Using Our Product Launch Email Templates!

There is no better way of informing prospects and customers about new launches and updates than sending emails. It is effective yet economical. How you announce your product makes a lot of difference to the success of your product, therefore, try to put your best foot forward. Use our product launch email templates and seek inspiration from the new product launch email sample ideas to craft your product launch emails. 

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