Lemlist Vs. SalesBlink

Finding leads, reaching out to them are the essential initial steps in the sales process. Having tools to automate the process for you makes the tasks seem more effortless. They help save effort and time that you can invest in other activities of the sales process. Lemlist and SalesBlink are two such automation tools that simplify cold outreach to a great extent. Both are handy tools for sales teams. Let’s draw a comparison between the two and discover the features of both tools. 

Lemlist 

Lemlist is a cold outreach automation software that allows you to send emails to prospects at scale. The tool helps small businesses and SaaS companies with prospecting. Apart from automating cold emailing, it helps in personalizing them as well. The automation enables sales reps to spend less time on repetitive tasks. The ease of use makes Lemlist a sought-after platform for sales automation and cold emailing. 

Here are the features of Lemlist,

lemlist dashboard

Email warm up

Lemlist has an email warm-up feature called Lemwarm. It helps in warming up an email address. It starts with sending fewer personalized emails getting recipients to engage with emails consistently. 

More than 20k people from 100+ countries use Lemwarm. It lets you exchange warm-up emails with real people providing you with higher open rates and a high sender reputation. The algorithm of the warm-up tool ensures that your emails stay away from spam folders. 

The warm-up strategy of the tool depends on how old your email domain is. The number of emails sent from your account slowly increases. Email service providers want to see real people reply to emails, and Lemwarm automates that by keeping emails in the same conversation thread. 

Sending cold emails

The first step involved in enabling Lemlist to deliver cold emails to leads is uploading a list of contacts as a CSV file into the tool. Lemlist can pull out the information from the different file columns and use it in cold emails. 

The same list can be kept aside for future use as well. You can filter and edit the list of contacts further in future campaigns to make it relevant. 

There are cold email templates to choose from if you don’t want to build templates by yourself. 

Once the cold email gets delivered,you will get updated information about how the campaign is progressing. 

Lemlist’s dashboard will let you keep track of the email sent, the number of opens, clicks, replies, and bounces. It also provides data about the number of recipients who opted out from the mailing list. 

You can set the email frequency, the email account from which you want to send the emails, and who the email recipients should be. Lemlist keeps track of everything.

Personalization

Personalization is required to make cold emails stand out. With Lemlist, you can personalize your emails by adding custom images. In the contacts CSV file that you upload to the tool, you can add the name of the image you want to add in the email. 

Lemlist offers image personalization of a different level. You can insert customizable images in emails from the images Lemlist already has. It is even possible to add a dynamic logo of the prospect’s company, dynamic screenshots of their website and LinkedIn profile to give the email a tailored look. In addition, they have editable sections where you can insert text or add links to your videos. Lemlist gives a whole new meaning to personalization and you can expect a high response to your emails.  

Apart from image personalization, you can add a customized email signature at the end of your email. 

You can customize cold emails to make them look different by using HTML, adding attachments, or using custom codes. 

Lemlist uses variables to replace text in emails, which is a common method of personalization. The variables used  most often are {{firstName}}, {{lastName}}, {{companyName}}. You can set variables in the text of your cold email to make the emails seem more exclusive. You can do it at scale without any extra effort from your end. Lemlist will take care of personalizing the email for every recipient. You have to ensure that the variable data is available in the CSV file. This way, you can automate the email campaign in a single sitting. It helps save a lot of time. 

A combination of all of the above ways of personalization can help create unique emails in every manner, and Lemlist is the platform that makes it possible. 

Automated follow-ups

The follow-ups in Lemlist are also automated. It is possible to create follow-up emails all by yourself or by selecting the templates available with Lemlist. You can use variables in them as well. 

You can choose to send your emails in stages. It is also possible to control the order of sending emails. You can set when to send follow-up emails and what should be the waiting period between emails. 

Customized landing pages

Lemlist provides you with dynamic landing pages. Each prospect gets redirected to a uniquely customized page having a video and the Calendly tool to help fix a meeting. 

Cold call outreach

Old-school cold calling is an effective outreach strategy to date. Making a call at the right time can help you close deals faster. Lemlist lets you do just that with a click and notifies you instantly. 

Sync your entire sales team

Your whole sales team can stay on the same page as Lemlist lets you assign tasks to each other without any friction. Moreover, you can add notes on prospects and share them in real-time with the entire team. 

Keep everything organized

There is a calendar overview for campaigns so that you know about the upcoming tasks. It also shows you the stage in which your prospect is and what action must be taken next. In short, it helps in keeping the sales team in the know. 

Integrations

You can integrate Lemlist with other CRMs like Salesforce, Hubspot, Pipedrive, Axonaut, and others. In addition, integration with other lead generation platforms like Uplead, LeadFuze, Dropcontact is possible. Other platforms you can club it with are Zapier and growth hacking tools like Phantombuster.

Pricing

 There are different plans based on different needs,

  1. Email warm-up costs $29 per month on monthly billing and $25 on yearly billing. It helps in warming up an email domain automatically and helps boost email deliverability. 
  2. Email outreach costs $59 per user per month and $50 per user per month on yearly billing. It offers automated email outreach and personalization. 
  3. Sales Engagement costs $99 per user per month and $83 per user per month on yearly billing. In addition to email outreach features, you can communicate with prospects over other channels. 

SalesBlink

SalesBlink is a full-stack cold outreach automation platform that takes users from prospecting to outreach to closing at lightning-fast speed. It makes it possible to create automated outreach sequences and manage prospects. The platform can help you carry out multichannel outreach while assisting you with finding targeted prospects.

SalesBlink dashboard

Here are the features of SalesBlink,

Prospecting stage

SalesBlink has all the solutions you would need to make your prospecting a hit. 

Domain search

The platform has a massive business database that helps you find the contact details of businesses, such as their email address, phone number, and social media links using just the business’s domain name. 

Email search 

The email search feature of the platform helps you find business email addresses using the name of the individual and their company’s website domain. It is possible because of the business database having more than 1 billion emails. The most striking advantage of using SalesBlink to search for emails is that there is real-time verification of email addresses. That makes sure that only valid addresses enter your mailing list. It is essential to safeguard your sender reputation. The accuracy level of the email verifier is 99% making the result quite reliable. 

What’s more, you can search for bulk email addresses in one go by uploading a CSV. This way, you won’t have to use two separate tools for finding emails and verifying them. In addition, it is available on one platform, which makes the whole process frictionless for you as a sales rep.

Company finder

SalesBlink's company finder

The company finder of SalesBlink lets you use filters to narrow down your search based on their team’s country, industry, and size. It will help you get a complete data sheet of targeted prospects. Just make use of the suitable filters and get streamlined results. 

Email verification

When you have email addresses on your mailing list, regardless of their source, it is essential to get them verified once before you proceed with sending emails. Using SalesBlink’s email verification tool, you can check the validity of a single email address or that of your entire mailing list in a couple of seconds. Verifying email addresses will help in reducing the bounces and ensure that your message reaches the intended recipient’s inbox. The email verifier uses SMTP validation, syntax validation, DNS records validation to check the validity of email addresses, and the tool marks emails as ‘Valid’, ‘Invalid’, and ‘Risky’. As a result, you can remove all the malicious addresses and spam traps from the list and retain only genuine ones. 

Building campaigns

Building campaigns is at the heart of SalesBlink. For the outreach stage, SalesBlink offers the most unique tool, Campaign Builder. There are 5 pre-built campaign templates to choose from to create a campaign, along with the option to build your campaign by yourself. You are free to use sequences, delays, conditions, and triggers the way you want to for building your campaign. In addition, the builder lets you create flow charts with an easy drag-and-drop action. 

Learn how to build an omnichannel campaign in SalesBlink through this comprehensive step-by-step video tutorial:

Crafting email templates

SalesBlink has a templates library that has high converting templates in it. If you want to create your own, the easy-to-use email editor has all the features you require to create your email template. For example, you can personalize the text of the email at scale by inserting variable data fields.

Apart from text personalization, you have the option of image personalization as well. Upload any image and add a dynamic variable to it, such as the prospect’s name or the name of the prospect’s company. When you send the email, the variable will get replaced with the corresponding value in the CSV file. This way you can personalize images at scale. Image personalization is a great way to grab the reader’s eyeballs because visuals tend to relay messages better than text. 

At the end of the email editor, you have an option to add an ‘Unsubscribe’ link at the bottom of the email template, making it easy for the reader to opt-out of your emails.

You can also easily track opens, replies, and clicks to your emails. 

Cold call outreach

Cold calling may be an old-school technique to reach out to prospects but is quite effective when clubbed with cold emailing. SalesBlink lets you create call sequences and track the outcomes. You can also sync them with other outreach channels. 

LinkedIn Outreach

Sending connection requests to prospects on LinkedIn and custom messages can leave a good first impression on the minds of recipients. SalesBlink lets you create LinkedIn sequences and track them as well. Blending them with other outreach channels can fetch you good results. 

Closing stage

Meeting scheduler

Running a successful campaign would mean getting more responses that require you to discuss your product and service features in detail. That would need you to schedule meetings with clients. It can be challenging to fix a date and time suitable to both parties and to make that easier, SalesBlink has an in-built meeting scheduler that syncs with Google calendar. Mention your availability and share the calendar link with prospects so that they can fix a meeting with you at their convenience. 

Sales Pipeline

SalesBlink enables you to follow up with prospects and nurture them from one location with the Sales Pipeline feature. In addition, you can track how your sales team is performing. The platform also provides revenue forecasts.

CRM

The built-in customer CRM helps manage prospect data and allows you to access previous conversations with prospects from one place. In addition, you can take a look at the complete sales cycle with the CRM that saves the time you would otherwise spend on moving back and forth. This way, better management will help enable you to close more deals.

SalesBlink’s free tools

SalesBlink has two handy tools that are free of cost. You need not be a paid user to use them. 

Email subject line generator 

If you are running out of ideas for your subject lines, you can seek the help of SalesBlink’s email subject line generator. Enter the service you provide and the name of the recipient company to get five subject lines with their respective probable open rates. As the subject line of your email decides whether the recipient will open the email or not, it is essential to go out of your way to make it attractive.  

Email signature generator

As the recipient of your cold email doesn’t know you, it is essential to tell them who you are. You can do that by using an email signature at the end of the email, having all the required details of you and your company. Keep it professional and catchy so that it stays longer in the memory of the recipient. SalesBlink’s email generator creates your signature based on the template you select. You can customize it if you wish to. 

Feel free to use this email signature for other major email clients as well. 

Pricing

SalesBlink’s Growth plan costs $49 per user per month. There is a discount for yearly billing, it is $490 per user per year. This plan lets you use all the features of the platform with no limit on outreach and prospecting.  

Apart from the above plan, the software has a custom plan for organizations with larger sales teams. 

Lemlist vs SalesBlink

Both Lemlist and SalesBlink have striking features that make both platforms worth a try. 

However, certain features are missing in either of the tools, and we’ll take a look at those,

1. SalesBlink helps with prospecting, but Lemlist doesn’t

Using SalesBlink, you can carry out a filtered search for the companies you wish to reach out to. As already mentioned above, the massive business database has the essential details you would require in the prospecting stage. You can get the details by entering the domain name of the company. The email search feature helps you find the email addresses of individuals in bulk based on their name and website domain. On the other hand, Lemlist doesn’t have any such features. You have to use another tool to find prospects. Only then will it be possible for you to start using Lemlist.

2. Lemlist offers customized landing pages while SalesBlink doesn’t

You can use Lemlist to create customized landing pages for prospects, but this feature is not available with SalesBlink as of now. The fact is that the more customized content you have to offer to prospects, the more they will get drawn to you, and there will be higher chances of closing a deal. 

3. SalesBlink offers email verification which Lemlist doesn’t

With SalesBlink, you need not use a third-party tool to verify the email address on your mailing list. You can verify all emails in real-time using the tool. This feature is not available in Lemlist. 

4. Lemlist has an email warm-up feature that is not present in SalesBlink

You can warm up your new domain using Lemlist’s warm-up feature. Lemwarm lets you improve sender reputation and email deliverability. Emails from your warmed-up account are more likely to hit the inboxes of recipients. This automatic warm-up feature is quite handy. However, this is not present in SalesBlink. If you want to warm up your email, you have to depend on another tool to do the job for you.

5. SalesBlink has a meeting scheduler, whereas Lemlist doesn’t

When you use Lemlist, you have to turn to another tool for scheduling your meetings. Most often, people use Calendly for this purpose. However, SalesBlink comes with an in-built meeting scheduler, as discussed earlier. You can schedule meetings effortlessly with a few clicks. Therefore, with SalesBlink, you don’t have to depend on another tool to schedule meetings. It is an integral part of the platform. 

Which is better of the two?

You have seen a few points of comparison between the two sales automation and cold outreach tools, Lemlist and SalesBlink, that can help you decide which tool will suit you. 

If you are looking for a platform that helps you with prospecting, you can choose SalesBlink. Apart from that, it also verifies email addresses for you so that your sender reputation remains intact. The in-built meeting scheduler is another feature that Lemlist doesn’t have. 

However, if you are looking for a cold outreach tool with an email warm-up feature and one that creates custom landing pages for you, Lemlist is the one for you. 

Talking about the price factor, they both have competitive pricing. When compared to the features offered, the cost of the plans of Lemlist and SalesBlink seem to be reasonable. 

Ultimately, you have to choose one of the tools based on your needs and preferences. 


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