In the fast-paced world of sales, hiring the right talent can either make or break your sales team’s success. As a sales manager, you know that a strong candidate can drive revenue growth and elevate the entire team. 

However, finding the right ideal candidate needs a carefully created interview process or else you may end up hiring the wrong people in your team.

But, don’t worry! 

This blog post will help you craft an appropriate interview by providing you with an extensive list of 34 essential questions to ask during the interview. 

We will delve you into the importance of sales interview questions. Whether you’re a seasoned sales manager or just starting to build your sales team, these questions will help you identify the top talent that can drive your organization’s sales goals.

Table of Contents

Importance of Sales Interview Questions

A successful business depends on its sales team, driving revenue, nurturing customer connections, and expanding the market. Recruiting the ideal individuals for sales roles is essential for organizational success, highlighting the significance of sales interview questions. 

Let’s look at the benefits. 

1. Evaluation of Sales Skills

Evaluation of  Sales Skills

You can evaluate a candidate’s capacity to sell well by asking them about their sales experience. You can evaluate their approach to selling, communication abilities, and likelihood of hitting or exceeding sales goals.

2. Cultural fit

Cultural fit

Beyond sales experience, it’s critical to assess a candidate’s cultural fit with your business. If the applicant shares the values and work ethics of your firm, sales interview questions can reveal this.

3. Problem solving and Adaptability

Problem solving and Adaptability

Candidates must show that they can adapt and solve problems because sales is a dynamic field. The correct questions can show you how they respond to difficulties and unforeseen circumstances.

4. Understanding Motivation

Understanding Motivation

Finding employees with a natural drive is crucial because sales can be demanding. Asking the correct sales interview questions can enable you to learn more about their motivations.

5. Team Dynamics

Team Dynamics

Sales teams frequently cooperate. Sales interview questions can be used to determine whether a candidate is a team player and capable of working well with co-workers from various areas.

Let’s now go into the precise questions you need to ask in order to find the best candidates during a sales interview. 

Best Questions To Ask Candidates In A Sales Interview

We’ll examine a set of 34 crucial sales interview questions that were carefully created to assess potential applicants. Through the use of these questions, you may evaluate a candidate’s skill set, experience, mental sharpness, and adaptability—all essential qualities in the field of sales. These are common interview questions asked that cover their prior successes, tactical tactics, motivating factors, and team chemistry.

Utilizing this extensive collection of questions gives you a thorough insight of each applicant, empowering you to choose the best sales personnel for your company with confidence. These inquiries provide you the power to create a high-performing sales force that constantly meets and surpasses its goals, ensuring that your company succeeds in the competitive world of sales, whether it’s by revealing their track record of success or forecasting their future contributions.

1. What has been your most successful sale?

What has been your most successful sale

This type of question is a great place to start when evaluating a candidate’s aptitude for sales. Instead of just looking at their accomplishments, it asks candidates to tell a gripping tale of their most noteworthy sales victory. It provides information on their capacity for strategic planning, effective communication, and deal closing. In addition to having achieved excellent sales numbers, look for applicants that can clearly describe their sales process from prospecting through closing as well as the strategies they used to close the deal.

2. Are you comfortable making cold calls?

The most important aspect of many sales responsibilities is cold calling. Finding out what level of familiarity a candidate appears with this practice can be extremely beneficial. Confidence  and persuasive abilities are necessary for effective cold calling. Encourage applicants to discuss their cold-calling strategy, whether it involves thorough preparation or methods for managing concerns. Since rejection is a natural component of cold calling, a strong candidate should also discuss how they handle it.

3. What sales tools are you familiar with?

To improve efficiency, maintain customer connections, and get insights, modern sales significantly rely on technology and specialized tools. For candidates to succeed in modern sales contexts, they should have some level of computer knowledge. Inquire about the candidates’ experience using various sales technologies, such as customer relationship management software, email marketing services, and sales analytics tools. Their knowledge with these tools demonstrates their capacity to successfully use technology in sales.

4. What is interesting about the future of sales?

Sales is a dynamic sector that is constantly changing due to market dynamics, consumer behavior changes, and technological improvements. A candidate’s knowledge of market trends as well as their mindset toward the future is easy to assess by asking about their outlook on sales. Candidates should be able to talk about new trends like data analytics, shifting customer preferences, or sales driven by Artificial Intelligence (AI). Their understanding of these trends demonstrates their capacity for adaptation and success in a dynamic sales environment.

5. What do you dislike about sales?

What do you dislike about sales

Understanding a candidate’s hesitations may be beneficial, as sales is not without its difficulties. Candidates are given the opportunity to discuss the elements of sales that they find least appealing in this question. It’s more important for people to understand their potential pain areas than it is to bring out faults. They can dislike addressing rejection or performing administrative duties. Look for applicants who are prepared to be open about their dislikes while also demonstrating the adaptability and problem-solving abilities necessary to address and overcome them.

6. How would you handle a client who is too demanding?

In sales, talking nicely with tricky customers is super important. You can ask in interviews how candidates handle these situations. You would want to know if they can deal with difficult clients by being polite and solving problems. Let them explain how they listen to customers, set clear expectations, and work well with others for a good outcome. A good candidate shows they can turn tough situations into chances to build trust.

7. How do you find out if a prospect is a good fit?

In order to concentrate efforts on leads with the most potential, qualifying prospects is an essential step in the sales process. Candidates should be skilled at identifying potential possibilities based on factors including intervals of time, needs, and budget. Encourage candidates to explain how they evaluate a prospect’s fit, highlighting the significance of thoughtful inquiries and attentive listening. A strong candidate demonstrates their capacity to modify their strategy in light of prospect characteristics, ensuring that they make the best use of their time and resources.

8. What according to you is more important: sales goals or customer satisfaction?

The line between meeting sales goals and guaranteeing client happiness is usually thin for salespeople. This query probes a candidate’s principles and objectives. Ideal applicants will provide a well-rounded response that emphasizes the mutually beneficial relationship between sales objectives and customer satisfaction. They should emphasize the long-term advantages of keeping consumers happy because doing so encourages recommendations, repeat business, and a commitment to the brand.

9. Tell me about a time that you turned a prospect’s “no” into a “yes”

Such behavioral questions provide a look into a candidate’s practical knowledge and problem-solving skills. Candidates should describe a specific situation in which they overcame a prospect’s opposition to close a contract. Encourage them to describe the tactics they used, such as dealing with objections, developing relationships, or changing their strategy to suit the needs of the prospect. A strong candidate shows adaptability as well as the ability to convince.

10. If not in sales, what would you do?

If not in sales, what would you do

It’s important to fully understand a candidate’s goals for their profession and their degree of commitment to sales. You can ask candidates to consider their admiration of sales and the reasons that they believe it to be the best career choice. In addition to demonstrating a passion for the position, their response should demonstrate a clear knowledge of how their abilities and qualities complement the requirements of a sales occupation. Look for applicants who display ambition and an honest desire to achieve success in the position.

11. How do you stay prepared for your target audience?

Good salespeople change their plans to match what customers like. Being ready is super important. Job applicants should show they study and understand what people want to buy. Ask them how they change their selling methods based on what customers say. A great candidate shows they listen to customers and adapt to what they need.

12. What makes you a good salesperson?

Candidates should be able speak about the characteristics and abilities that make them stand out as successful salespeople. Look for comments that emphasize important qualities including effective communication skills, endurance under pressure, capacity to adjust to shifting market conditions, understanding of client needs, and a customer-centric perspective. An effective applicant reveals self-awareness and self-assurance.

13. What is your current sales process like?

Knowing a candidate’s present marketing practice may bring to light their analytical approach to selling. Candidates ought to explain their sales techniques in detail, addressing every detail from generating leads and marketing through the conclusion of deals and follow-up tasks. Encourage them to emphasize the significance of systematic and organized workflows. A strong candidate emphasizes the importance of strategy and procedure in getting repeatable results.

14. How do you know a prospect isn’t the right fit?

Effective salespeople know when to exclude potential customers who aren’t a good fit for their products or services. The answer to this query reveals a candidate’s capacity to value quality over quantity. Encourage applicants to list the factors or signals of concern they consider when considering if a prospect is a suitable fit. By concentrating on leads with higher conversion potential, a successful candidate demonstrates their judgment and capacity for managing resources.

15. Describe the time when you couldn’t meet a goal or lost an opportunity. What did it make you learn?

Describe the time when you couldn't meet a goal or lost an opportunity

This behavioral analysis focuses on the ability of a potential employee to grow from failures and adapt. Encourage candidates to give a real-life example of a time they failed to close a deal or missed an opportunity, along with the lessons they learned from it. A successful candidate has a growth mindset, highlighting their potential to learn from failures and make improvements in light of their past experiences.

16. How do you follow up with a prospect after losing a deal?

A useful sales skill is post-loss client connection maintenance. Candidates need to clarify how they plan to keep in contact with prospects even if a contract doesn’t work out. By revealing techniques for maintaining engagement, offering value, and developing customers who may convert in the future, a strong candidate shows an unwavering commitment to long-term relationship-building.

17. Mention a time when you received constructive feedback. What was your response?

Salespeople need to be open to feedback and motivated to develop themselves. Candidates would provide instances that demonstrate helpful criticism from a manager, coworker, or client. Encourage them to go into greater detail on their reaction and the creative way in which they used the criticism to improve their performance. A strong candidate indicates openness to criticism and a dedication to lifelong learning.

18. What did the last product you sold do for your customers?

Candidates must be able to explain the advantages and results that clients got from using their products or services. Ask them to give specific use cases or success stories. A strong candidate emphasizes the influence on the customer’s business or life in order to show not only product knowledge but also a customer-centric mindset.

19. What do you know about our organization and our product?

Analyzing the qualifications of a candidate’s study and understanding of your business shows that they are really interested in the role. The objective of your company, your products or services, your target market, your competitive advantages, and your market position should all be covered by candidates. The degree to which a candidate is knowledgeable about your company’s objectives and the interview process demonstrates their dedication to it.

20. Would you rather close a guaranteed $20,000 deal or try your luck at a $200,000 deal?

Would you rather close a guaranteed $20,000 deal or try your luck at a $200,000 deal

This hypothetical situation tests a candidate’s viewpoint on risk and strategic planning. Encourage potential employees to give a carefully planned explanation for their decision. The decision-making process of a strong candidate should take into account elements like likelihood, possible rewards, and compatibility with their overall sales plan. Their response to the question reflects how they view risk and reward in sales.

21. What’s more important: achieving your sales goals or keeping customers satisfied?

Candidates should evaluate the relevance of sales goals and customer happiness, and then justify their decision. The connections between these aims highlights the role that happy customers play in attaining sales targets through repeat purchases, suggested changes, and positive feedback. A strong applicant demonstrates their aptitude for striking this balance.

22. What’s your proudest sales accomplishment?

Candidates are asked to discuss a significant sales career achievement in response to this question. Look for applicants who can identify a single sales achievement they are truly proud of. Their choice of accomplishment and the narrative they tell about it might give insight into their morals, work ethics, and capacity for producing outstanding results. A strong applicant should respond with passion and a feeling of accomplishment.

23. Why did you opt for a career in sales?

Understanding a candidate’s reasons for choosing sales can reveal important information about their dedication. Candidates need to clarify why sales are their passion, whether it is the rush of making sales, the sense of accomplishment of helping clients solve problems, or the chance to succeed financially. In addition to demonstrating their passion for the position, their response should demonstrate how well their abilities and interests match the standards of a sales professional.

24. What’s your favorite part of being a sales professional?

The result of this question reveals a candidate’s level of pleasure and passion for certain aspects of the position. Encourage candidates to demonstrate their genuine enthusiasm for concepts such as establishing relationships, resolving customer issues, hitting sales goals, or any other ideas that strike a chord with them. The fundamental principles and requirements of the sales function will fit with their preferred aspects.

25. What’s your least favorite part of being a sales professional?

What's your least favorite part of being a sales professional

Finding out which aspects of sales a candidate dislikes will help you identify possible problems and growth areas. Encourage candidates to talk about the challenges they have, such as dealing with rejection, conducting administrative work, or handling challenging clients. A strong candidate will show resilience by being willing to accept these difficulties and indicate a desire to overcome them.

26. How do you motivate yourself?

For continued success in sales, being motivated is essential. Candidates should be able to explain their self-motivational techniques, which may include making personal objectives, visualizing success, looking to mentors for motivation, or keeping a good outlook. The methods used by a strong applicant to keep motivated should line up with the requirements of the sales profession and demonstrate their capacity to perform under pressure.

27. How do you remain updated about your target audience?

To nail a sales job, it’s crucial to know what customers want. Candidates should show they keep learning and staying updated about what people like. They should talk about how they find out what customers need and change their plans accordingly. A candidate who actively learns about what people want and how the market works is a great fit for the job.

28. Tell me about a time when you worked with other sales team members.

This statement checks if the person can work well with others in sales, which often involves teamwork. Ask candidates to share a time when they teamed up with fellow salespeople. They should talk about how they helped the team, got leads, or worked together on tough sales tasks. A good candidate shows they can work with others and help the team reach its goals.

29. Tell me about a time when you worked with coworkers outside the sales team.

In today’s work world, it’s super important for people in different parts of a company to work together. When interviewing for a sales job, ask candidates about situations where they teamed up with folks from different areas, like marketing or product development. See how they explain how they solved problems and talked things out to reach common goals. A great candidate can easily work with others and help the company achieve its aims.

30. If you asked your manager and a coworker about your biggest strength and weakness, what would they say?

If you asked your manager and a coworker about your biggest strength and weakness

During a job talk, we ask applicants to think about what they’re good at and what others think of them at work. It’s essential for them to accept feedback, both good and bad, from bosses and colleagues. A good candidate is honest about their strengths and weaknesses and shows they want to get better at their job and as a person.

31. Which sales metrics do you focus on, and why?

When you talk to candidates, ask them about specific numbers that matter in sales, like how many deals they close or how much money they make for the company. Good candidates will explain why these numbers are important and how they use them to do better in their sales job. It’s like asking them, “Can you show me the numbers that prove you’re great at selling?” If they can, they’re a strong fit for the sales role!

32. What changes did you make to your sales process to adapt to the covid-19 pandemic?

In today’s fast-changing job world, it’s crucial to find people who can handle unexpected challenges. Ask job seekers about how they dealt with problems caused by COVID-19. Did they switch to online sales meetings? Did they work from home more? How did they talk to customers about pandemic worries? A good person for the job can change and adapt when things get tough. Look for someone who can handle changes and keep going, even when it’s hard.

33. How did you prepare for this interview?

This question checks if the person is ready and really wants the job. Tell candidates to share how they got ready for the interview. Did they learn about the company and the job? Did they practice answering common questions? Did they match their answers to what the job needs? A good candidate shows they worked hard and really care about getting the job.

34. What advice would you give to a fresher in sales? 

Candidates should talk about their experiences in sales jobs during interviews. They can give tips like building relationships, learning continuously, handling objections well, and setting clear goals. These suggestions show their knowledge and can help new sales team members.

These detailed questions and explanations provide a good way to understand sales candidates better. Use these questions in interviews to learn about each candidate and find the best fit for your sales team. These questions help you assess candidates well during interviews. Pick the person who matches your sales team the most.

Ace Sales Interviews With Sales Interview Questions For Top-Notch Hires!

Finally, these sales interview questions are super important for finding awesome salespeople. Using these questions helps you pick the best candidates who are perfect for your sales job. It’s like having a secret weapon to choose the right people who know what they’re doing. You can learn about their past experiences, how they work, and if they’ll fit in with your team. 

By asking these sales interview questions in a careful and organized way, you can make great decisions when hiring new salespeople. It’s not just about hiring anyone; it’s about finding the right people who will help your business make a lot of money and be really successful. 

So, use these sales interview questions, change how you hire people, and see your team not just meet but also beat all the sales goals, making your business super successful!


1. What are the most common sales interview questions?

Some of the most common questions include asking about the candidate’s sales experience, what they know about the company/role, how they handle rejections, what the sales process/technique is, and other situational questions.

2. How do you interview sales staff?

Assess sales skills by asking situational questions like “How would you handle an angry customer upset over a delayed delivery?” See if they listen, empathize, apologize, offer solutions and follow-ups. Ask them to pitch your product to you. Evaluate persuasiveness, product knowledge, and ability to highlight value.

3. What sales interview questions best reveal top candidates?

Recommended questions cover the candidates’ sales approach, successes/failures, motivations, and areas for self-improvement. Ask situational questions to gauge their skills dealing with prospects and closing deals. Evaluate their competencies selling your specific products/services.