SalesBlink: A Complete Guide to Automated Cold Outreach

SalesBlink: A Complete Guide to Automated Cold Outreach

We are building rockets, flying drones, and selling NFTs. This era is the inception of technology and automation, so why should you not go with the flow? Now we are not saying to do crazy things in tech but you can definitely invest in automating your sales process with SalesBlink.

SalesBlink is an all-in-one full-stack cold outreach platform that takes you from prospecting to outreach to closing fast. It is the speed and automation that make SalesBlink a one-stop solution for cold outreach. 

Our solution is for multi-channel outreach and not just for email marketing. 

Prospecting in SalesBlink

Lead generation is a time-consuming task, but with SalesBlink, searching for prospects becomes easier and faster. 

For the prospecting phase, you have an email finder to help you find anyone’s email using the name and domain. It allows you to search for email addresses in bulk so that you can save time. 

There is also a data enrichment feature that gives you helpful information such as email addresses and phone numbers, and much more with just a click. You can get the details of prospects you require to start reaching out. 

There is a vast business database to get details of businesses and a WHOIS database that will come in handy. A WHOIS domain database has all the registered domains that can be used for various legal purposes. As SalesBlink provides it to you, there is no need to run back and forth to find registered domain names. 

Then, the email verification feature allows you to verify email addresses before sending emails so that the bounce rate is low. 

Additionally, you can find the domain of companies using their name. Also, there is a website social media finder that extracts social media accounts from the website list.

Outreach

SalesBlink helps automate social media outreach and cold email sequences using multiple follow-ups. You can also track clicks, opens, replies, and bounces to know how your campaign is faring with the target prospects.

Closing

There is a CRM system to help you manage your leads and track their behavior concerning the emails and the website. It helps you effortlessly schedule meetings with your prospects.

Our Plans and Pricing

SalesBlink has a very competitive pricing. You get a free two-month subscription when you choose a yearly billing plan. 

Our software costs $49/user/month and $490/user/year. 

You can make the payment using Visa and MasterCard Credit/Debit Cards, Paypal, and Apple pay. This flexibility is an added advantage. 

A step-by-step guide on how to use SalesBlink

When you use SalesBlink, you will start with lead generation, which is generally the case with cold outreach platforms. This is the first step of the prospecting phase of the sales cycle. It is an important one as it begins the whole process. If you make efforts to get it right, it will be helpful for later stages. 

Searching for companies 

First of all, you would want to search for companies to get leads. SalesBlink makes that job easy for you as you can search for companies based on factors like country, industry, and team size. 

As a salesperson, you first have to search for companies and get to know them. But this process can be tiresome and ineffective without a prospecting tool. Because you will have to resort to conventional methods of finding leads like networking or traditional advertising. 

Buying data is also not advisable because you can get unverified and incomplete information. That is why you need a tool that helps you with prospecting. Using SalesBlink’s company finder, you can get details of companies such as their website, social media links and location in an instant without having to run around. The results are filtered based on specific parameters to meet your requirements.. For example, if you are looking for software companies in India, you need to mention that in the fields, and you will get search results accordingly. SalesBlink helps in narrowing down the search. 

Here is how to go about it,

1. Click on ‘Companies’ under prospecting.

2. Enter country, industry, and team size in the respective fields and hit Search.

You will get the results in the following manner. 

3. Click on the company name to get details like website, social media handles, team size, and location.

4. Click on ‘Download’ in order to save the list of companies and their details on your system

Downloading the list of companies would be a good idea when you want to get in touch with them as the first step of the prospecting phase.

You can use the file at later stages.

Searching for emails addresses of prospects 

When you want to reach out to a company, you would get in touch with a person working in that firm. However, how would you know who is the right person? That is why you would want to gather details of a company’s employees and their position in the organization. You can try your best in contacting a decision-maker. It will increase your chances of closing the deal faster. 

It is often the job title and the company size which will help you find out who you should approach. Once you have that, you would want their email address to shoot them an email. Mailing the prospect will help you initiate a conversation and is a great way to get started.

And with our software, you can search for employees of a company and gather as much information as you can, including their email addresses.

Searching for email addresses of prospects using the domain name

The data enrichment feature of SalesBlink helps provide email addresses, phone numbers, and social media links of employees of companies. One way of doing so is by entering the domain name.

1. Go to People under prospecting and select ‘Domain Search’. 

2. Enter the domain name and click on ‘Search’.

3. You will get the name, email, phone number, and social media links of the company’s employees.

4. Click on the download button in order to save the details of employees on your system. 

Doing so will help you later on.

Searching for email addresses of prospects using employee name and domain

Here’s another way of searching for the email addresses of prospects. You can get them by using the employee name and domain.

1. Click on People and select ‘Email Search’.

2. Enter the first name, last name, and domain name in the respective fields. Click on the ‘Find Email’ button. 

Finally, you will get the result:

Finding emails in bulk 

While the above gives you the email address of one person at a time, there is a method to search for emails in bulk. 

1. Drag and drop a CSV file having the fields: first name, last name, and domain, to the bulk email finder. 

You can download the sample CSV file given there that has all the fields in place. 

The software lets you find up to 1000 emails in bulk. 

After a while, the emails will be available to you for download. 

Using SalesBlink would help in making your job as a salesperson easier. As gathering information from various sources is challenging and monotonous, having a tool that enables you to do it with the click of a button will do wonders. Because having most of the information for outreach right in front of you will speed up the entire process.

The data enrichment feature of SalesBlink helps provide email addresses and phone numbers, and social media links of employees of companies.

Email verification

Imagine that you have a list of emails of prospects, and you start emailing them in the outreach process. If most of these emails bounce and never reach the recipients, your effort will run down the drain. As a salesperson, you have to keep a check on the bounce rate of your cold emails. You can do so by verifying the email addresses. SalesBlink helps you do just that. It will help you send emails to valid email addresses.

You can verify the emails before proceeding with the outreach using our email verification tool. 

1. Click on ‘Email Verification’ on the menu under tools.

2. Enter the email address you want to check.

3. The tool will tell you whether it is valid or not.

In order to verify email in bulk, you can drag and drop a CSV file in the bulk email verifier. It allows verification of 1000 emails in one go.

Moreover, the accuracy of our email verifier is 99%, which is quite good in reducing the email bounce rates.

Creating a campaign

A campaign has a mix of emails, phone calls, and LinkedIn messages or connection requests. It usually starts with a cold email. After obtaining the prospect’s email address, verifying it, and carrying out research, you can start reaching out via email.

Here’s how you can create your campaign, 

1. Click on Campaigns

2. Click on ‘New’ at the top right-hand corner and select ‘Campaign’.

3. Enter the campaign name, select the Sales Pipeline, and drag and drop your CSV file. Click on Upload Prospects.

4. The details in the CSV file will appear.

5. You have to match the fields of the CSV file with that of the tool. Next, click on ‘Save and Create sequence’.

6. Different flow chart templates will appear. You can choose the one that suits your requirements the best. Click on ‘Select Template’ after you choose one.

Salesblink Guide

7. The flow chart will be ready for you to use.

Salesblink Guide

8. There is also an option of choosing to build your flow chart from scratch. 

You will see your prospect as follows in the flow chart builder if you choose to build it from scratch. 

Firstly, under outreach, you can add Email, call, LinkedIn message/connection request blocks in the flow chart.

Then, under Conditions, the drop-down menu has Email Open, Email Link Click, Email reply, Call Status, LinkedIn Message Reply, and LinkedIn Request Accepted.

You can add them to the flow chart by simply dragging and dropping.

Under Triggers, you have the option to change the CRM stage.

There’s a new prospect in the above example, and you send the person an initial email. 

If the prospect opens the email after ten days, you can call the person over the phone and ask him what he thinks of the email.

If the prospect doesn’t open the email, you can make a reminder call. 

This is how you can build the flow chart. Once created, you can save this.

Schedule campaign

After you have created the campaign, you need to schedule it. 

You can schedule the campaign by entering the date, time and time zone. 

Click on ‘Schedule campaign’ to schedule the campaign.

How to edit, delete or check the status of your campaign?

When you have created a campaign, it is possible that you might want to edit or delete it. Here’s how you should go about it. 

For seeing the status of a campaign,

1. Click on ‘Campaigns’

2. In the list of campaigns, under the status column, you can see the status of the concerned campaign.

For editing a campaign,

1. Click on ‘Campaigns’.

2. In the list of campaigns, click on the edit button in the ‘Actions’ column of the campaign you want to edit.

For stopping an ongoing campaign,

1. Click on ‘Campaigns’.

2. In the list of campaigns that appear, click on ‘Stop’ in the Actions column of the concerned campaign.

Outreach

In the outreach phase, you will get in touch with prospects through email, phone and LinkedIn. It is difficult to remember everything because mostly you won’t be dealing with just one prospect at a time. There will be several of them, and you can’t keep track of all the interactions you make. It is, therefore, better to automate the process and SalesBlink helps you with that. 

There are separate tabs for email, phone and LinkedIn outreach so that it all looks well-organized. 

Email Outreach

Emailing is the primary outreach method, and it is vital to know the schedule of the emails in the campaigns. Even after SalesBlink automates everything, you have to keep an eye on the activities. Automation is excellent, but not without humans. There are certain things that humans can do much better than robots. And that is primarily why robots should never take over humans. It is the human touch that matters. SalesBlink aims at bringing that touch by helping you personalize each cold email so that the recipient feels that it is from a human and not a robot. 

1. Click on ‘Email’ under outreach

You can see an email outreach calendar that specifies who received follow-up emails and who will receive them in the future. Having everything mentioned in the calendar makes it easy for you to keep track of events.

Templates

On the top right corner, there is a Template button that lets you create email templates.

You can mention the template name, subject line, and email body and save it. 

Our email builder has all the tools you need to create an email. There are formatting, aligning, and many other tools that you would require.

Editing email templates

In order to edit templates, do the following,

1. Click on ‘Templates’.

 2. Click on ‘Edit Template’

3. Feel free to edit the template name, subject line, and body.

4. Click on  “Update template” once you make the changes. Doing so will update the template.

Testing email templates

1. Click on ‘Templates’.

2. Click on ‘Send Test Email’

3. A dialog box will open. Select the name of the campaign and the email address to which you want to send the test email.

5. Click on  “Send Test Email”. It will help you receive the test email and you would know how it is.

Deleting email templates

1. Click on “Templates”

2. Click on “Delete” to delete a template.

Doing so will delete the template successfully.

Image Personalization

We at SalesBlink, believe in personalization. That is why we give you ample options to personalize the content of the email. Another unique advantage that SalesBlink offers is image personalization which you can use in the email campaign. This is a feature that not everyone provides.

You can personalize a picture by mentioning the name of the prospect in it. It is not possible to do so for every prospect. Thereby, you can mention the fields of the CSV file you uploaded to create the campaign. 

1. Upload a picture.

2. In the image, write the image text of your choice. 

For example, you can write something like the following as the image text,

{{company_name}} makes news!

Here, the name of the particular prospect’s company reflects in the image, and you won’t have to move back and forth, changing it for each email.

3. Save the template.

There is also an ‘Add Unsubscribe’ link option for you. 

It gives recipients the freedom to opt-out of your cold emails if they wish to. While this is mandatory in email marketing, you can skip it if you want to do cold emailing. However, it is better to give your recipient this option.

Email outreach settings

Again go back to the Settings on Email Outreach.

Here, you can connect using SMTP/IMAP. If you want to connect using your service provider, you can do so through SMTP /IMAP. 

SMTP is Simple Mail Transfer Protocol for sending messages (emails) while IMAP is Internet Access Message Protocol that helps in accessing your email from any device. 

Click on ‘Save and Use SMTP/IMAP’ after you are done.

To send emails with a Custom email server do the following,

1. Select ‘Others’

2. Enter the username and password.

3. Enter the settings of IMAP and SMTP.

4. Click on ‘Save and Use SMTP/IMAP’ 

To send emails with Office 365, Outlook, Yahoo mail do the following,

1. Select Office 365/Outlook/Yahoo mail

2. Enter the username and password.

3. Enter the settings of IMAP and SMTP.

4. Click on ‘Save and Use SMTP/IMAP’ 

Similarly, you can send emails with Yandex mail, Zoho Mail, and Go Daddy mail too. For Go Daddy, you will have to choose select one from “GoDaddy” or “GoDaddy Asia” or “GoDaddy Europe”

Email subject line generator

SalesBlink has a free tool to offer called Cold Email Subject Line Generator. 

Email subject lines are essential because the recipient would open an email based on it. If the email subject line is not attractive enough, why would anyone even want to read what is inside the email?

However, coming up with catchy subject lines each time you draft an email is challenging, and that is why we have a tool for you that will be useful. It helps in generating subject lines that will fetch you high open rates. It would help reduce your work to a great extent.

How to use the email subject line generator?

1. Enter the service your business provides.

2. Enter the name of the recipient’s company.

3. Click on the ‘Generate subject lines’ button.

You will get 5 subject lines along with their open rates so that you can choose what works best for you. If you don’t want to use them directly, they can work as an inspiration to help you write another one. 

Ideally, you need to keep 3 things in mind while writing email subject lines, and they are,

1. Keeping the subject line short and eye-catching so that the open rates are higher. 

2. Let the recipient know that you have done your research before reaching out. Personalized subject lines have a 22.2% higher chance of being read. You can also try to go beyond mentioning the name of prospects and their company.

3. Try to carry out A/B testing to see what works best for you.

Email signature generator

We offer a free email signature generator where you can create your email signature. It is your choice how you want your signature to be. There is a ‘generate signature’ option that redirects you to this tool. 

Here is what the tool looks like,

You can select your template from the list of options in front of you. You can create a professional-looking signature in no time using the tool. 

This tool offer unique features – 

Customize – There is complete freedom to customize it with colours and fonts of your choice. 

You only need to enter your details, upload custom images, and you will get your email signature instantly. 

Add social media links- The tool lets you add social media links to your signature. Having links to Twitter, Facebook, and other networks can help the recipient connect with you.

Customize CTA: You can also create a custom call-to-action CTA with your choice’s image, text, and colour. 

Use it elsewhere – The best thing about our email signature generator is that you can use the email signature created here with Gmail, Outlook, and Apple mail as well. 

Reasons why you should use an email signature generator:

1. When your professional-looking picture with your details appears in different places, it conveys that your business is well-established.

2. It helps in branding every message you send.

3. An email signature is more like an e-business card. It helps clients to get in touch with you.

4. It helps with making quick connections.

In case you don’t want to use the tool, you can create your simple email signature. 

Phone Outreach 

Phone outreach is also an essential part of sales. Most often, it would follow an initial cold email. If the prospect is interested in your product or service after reading the email,  you can reach out to them over the phone. It is a way of interacting with the prospect. You get a chance to tell them more about your product or service benefits and how your solution will address prospects’ pain points. 

SalesBlink helps you keep track of your phone calls so that you don’t miss out on them. After all, you would be reaching out to 100s of prospects at a time, and you cannot manage to remember all the details.

Here’s how to go about it. 

You can click on ‘Phone’ to get an idea of the phone call outreach tasks that are due or scheduled.  

LinkedIn Outreach

LinkedIn is a boon for salespeople as it is a professional networking site. Sending LinkedIn InMail messages is a great way to reach out to prospects, and it is beneficial to incorporate it in your outreach strategy. After the initial email, you can choose to send LinkedIn messages or a request to connect. Sending messages on LinkedIn will make you look more professional. 

SalesBlink helps you in keeping all the LinkedIn activities in one place. 

Clicking on LinkedIn will tell you about the LinkedIn Outreach Tasks that are due or scheduled. 

Closing

Closing is the last step of the sales process, which is more like a natural end. It takes place when the prospect makes a firm commitment to purchasing the product. 

For the closing phase, you have ‘Meetings’ and ‘CRM’ in SalesBlink.

CRM

CRM stands for ‘Customer Relationship Management’. It includes the tools, techniques, and strategies to help retain and acquire customers. The main aim is to make sure that everything goes smoothly with customers/prospects.

SakesBlink’s CRM is a database to help manage prospects. Having a CRM is excellent for different departments of an organization, and that includes Sales. 

As a salesperson, you can manage campaigns better with CRM, and the size of your business doesn’t matter.

It gives the chance to build and manage external relationships better.

Here’s how you can manage prospects in CRM. 

1. Click on CRM under Closing

2. You will be able to see the list of prospects in your campaigns.

You will have all their details in one place. Here you can view or edit those details and even delete the prospect. 

The top right corner has the Settings button. Click on it.

You can add or delete the prospect fields.

Also, you can change the stage of the prospect and add a new stage. 

While the campaign revolves around a prospect, there can be times when you have to remove them from your campaign. This can happen when you follow up for too long, and you get no response from the prospect’s end. Even after sending the break-up email, it is better to stop moving in that direction if you don’t get a reply. You can instead channelize your energy towards more promising prospects.

SalesBlink also lets you remove a prospect from the campaign.

Here’s how to go about it,

1. Click on “CRM” under “Closing”

2. Select the campaign and click on “Go”

3. You can see the prospects and their details. Simply click on ‘Delete’ in the Actions column of the concerning prospect.

Doing so will delete the prospect from the campaign. 

Sending emails found by domain search to the CRM

Here is how you can send the emails you found using domain search to the CRM,

1. In the side menu, go to ‘Prospecting’ and click on ‘People’.

2. Out of the two options that appear, click on ‘Domain Search’.

3. Enter the company domain and click on ‘Search’. (The best part is that you can do so for 1000 companies at a time.)

4. You will get details of company employees.

5. Click the ‘download button’ and download all the information in CSV format.

6. Create a new campaign and upload the CSV.

The details will reach the CRM.

Sales Pipeline

1. Click on ‘Sales Pipeline’ under ‘Closing’.

2. The existing pipelines will appear.

3. You can view, edit or delete each of them.

4. There is also the option to create a new pipeline.

Meetings

When the prospect is interested in knowing more about the product or service you are offering, you can schedule a meeting with them. Use the opportunity to convert the prospect into a paying customer. 

It is a little challenging to move back and forth with the date and time of the meeting. When you are free, the potential client may not be available and vice versa. Therefore, you would need a way to organize things, and SalesBlink has you covered for that.

Here’s how you can go about using the meetings feature of SalesBlink. 

1. Click on “Meetings”

2. The following will appear,

It is a shareable calendar link that syncs with your calendar. 

Using this will help prospects plan meetings with you because they would know when you’re available. 

1. Click on ‘Continue with Google’ and grant permission to SalesBlink.io to access your Google Account.

2. It will direct you to a calendar settings page where you can mention your details and working hours. Click on the Save button.

Now when you click on ‘Meetings’, you will see a calendar where you have all the scheduled meetings visible for each date. It will tell you about the meetings you have. 

There is a calendar link that you can share with prospects in your emails or LinkedIn messages. 

Prospects can book meetings with you hassle-free. 

How to create a meeting event?

You can create a meeting event using the shareable calendar link manually.

Here’s how to do it,

1. Copy your calendar link and paste it on the browser’s search bar.

2. You will see a page to help you schedule meetings.

3. Choose a time zone.

4. Select a date for the meeting.

5. Choose the meeting time.

6. Mention the details and schedule the meeting. You will get a confirmation of the meeting once you are done.

Schedule meeting

Final Takeaway

As you can see, SalesBlink is a platform that takes you from prospecting to outreach to closing swiftly. It automates every step so that your workload is reduced.

As a salesperson, you would have a lot on your plate already. So, it is better to automate tasks that take away a significant chunk of your time. SalesBlink helps you with doing just that. You get filtered-out information so that you can work in a channelized manner. 

Prospecting is an important stage in the sales process, and you have to invest your time and energy in leads that seem promising. You have to get in touch with those who are more likely to purchase your product or service. SalesBlink helps you find details of prospects easily 

Building campaigns can’t get this easy as you already saw how convenient it is to build one using the flowchart builder. You won’t find this feature in other outreach tools. 

To create email templates for outreach, you have tools like the email subject line generator and the email signature generator. With the former, you can get attractive-looking subject lines with high open rates without effort. While the signature generator creates professional-looking email signatures in a matter of a few seconds.

With the CRM and the feature to schedule meetings, you can easily manage prospects and fix up meetings with them. You already have seen how you get to share your calendar link with prospects so that you can schedule meetings without facing any problem. 

Every tool and feature of SalesBlink aims at making things easier for you. That is probably why people turn to automation. Investing in SalesBlink means more leads, more sales and more revenue. 

Try it to build flawless sales processes!  


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