Do you know that more than 3.9 million people use email, and by 2024 the numbers will jump up to 4.48 billion? This clearly shows that cold email outreach can fetch you conversions which is why sales professionals are investing their time on this channel. get tips on writing the best email closings along with templates that work.
Writing effective cold emails is an art especially the introduction and ending. Based on email closings, prospects decide whether to take the conversation ahead or not. However, you may not know how to do it effectively and as a result, there is a slump in conversions.
Well, not anymore!
We have your back and in this blog, you will learn how to end an email.
Table Of Contents
Cold email is a less intrusive version of cold calling and it helps you get on a 1 on 1 conversation with a prospect. However, a successful cold email is the one that includes the following:
Here are a few tips that will be useful in email closings as effectively as you start them.
Having a clear call to action (CTA) matters the most in a cold email. It tells the recipient what action they should take after they finish reading it. The purpose of sending a cold email is to make the prospect take the action you want them to. Therefore, all the sentences in the email body should pull the prospect closer to the call to action.
Some people leave out the CTA to avoid being too pushy. However, allowing the prospect to know how they can gain benefit from the email will be a win-win situation for them and you.
Emails with one CTA increase clicks by 371% and sales by 1617%
Ensure that you add one CTA in your cold email that is easy to follow as it is one of the best email closings.
Email closing lines with a CTA seem ideal, but all CTAs are not the same. It depends on what you are aiming for through your email campaign.
While cold emailing is a great way to acquire new customers and boost sales, you shouldn’t sell in every email. If you do that, recipients are more likely to mark you as spam, ultimately affecting your email deliverability.
With cold emails, you can’t close each one of them with a sales pitch. Remember that the recipient doesn’t know you and does not anticipate getting emails from you. Asking them to buy products or services from you will make them feel a little awkward.
Your CTA can book a sales demo or fix up a call with the prospect, but even that has become too common these days. The truth is that people have limited time and cannot attend demos or meetings. That is why you have to give them a CTA that makes them do less work and invest less time. That way, you can expect them to respond positively to your cold email.
Your cold sales email is the first step to a journey, and it is up to you and the prospect to decide its fate. It is more like your introduction to the recipient, and you must make an effort to leave a lasting impression on their mind.
It is a good idea to email closings with a question. When you ask a question, you make the reader think which will impact the response they will give you. The answer to the question can help you learn more about your prospects, and you can use that information to personalize the follow-up emails. Getting a response from the prospect indicates that they found the email relevant.
Just ensure that there is a difference between asking an open-ended question and making the prospect feel awkward.
What can be better than getting a meeting booked with the prospect in an instant? When your CTA makes the prospect book a meeting, you can consider using a meeting scheduler. SalesBlink’s meeting scheduler allows you to share your calendar link with prospects so that they can finalize a mutually convenient date.
You have to provide the tool with the days and time slots during which you are available for meetings. Thanks to the tool, you can minimize all the conversations you would have with the prospect to decide on the date and time of the meeting. You can get your prospects to book meetings without worrying about the time zone. The effort is reduced considerably at the prospect’s end, and there is no need to waste time sending unnecessary emails back and forth.
Here’s what you can mention in your email closings,
Please use this link to choose a date and time of your choice for the meeting.
Let’s catch up for a quick conversation. Just select a suitable time and date using my calendar link.
Nothing is surprising about the fact that compliments make you feel good about yourself. You can build a long-lasting relationship with people by complimenting them. Signing off with a compliment will make the reader happy and more interested in your product or service. However, make it sound genuine and don’t exaggerate. Fake compliments won’t go too well with recipients most often.
You won’t have to give a detailed introduction if you use an sales email signature at the end of the email. You can save the initial lines to engage the prospect in place of talking about yourself.
A well-designed email signature should have your full name, company’s name, role in the company, contact number, and social media links. Make it professional and attractive with the help of email signature generator tools.
Another advantage of an email signature is that you can add a secondary CTA by inviting readers to visit your company’s website or download a free resource.
Using personalization in your email will pay you handsomely, especially when you use them in the closing part of the email.
With advanced personalization in email campaigns, there is a 17% response rate.
Using the prospect’s name just before you sign off can be an effective way to email closings. When prospects see their name, it triggers a chemical reaction in their brain that makes them feel good. It would therefore result in a positive response. Also, the prospect is more likely to remember the conversation they had with you.
So, you have now seen how to end an email. Let’s now move on to the common mistakes you need to avoid.
Here are the mistakes you must avoid in a cold sales email,
Usually, you would ask leads to give you their time, i.e., book meetings or demos in the email closings, and even ask the prospects to make a purchase. As a salesperson, you will have the urge to do so. However, it will make you seem selfish because you are not thinking about your prospects and whether you have brought them any value.
The basic approach that you should follow is to keep your email buyer-centric as the prospect would always think – ‘what is in it for me?’ If they don’t find anything relevant to them, they would ignore the email. After all, how can you expect them to do you a favor without anything in return?
Therefore, you must try your best to add value to the prospect if you want them to give you a positive response. You can share an informative blog post, send a free resource, offer a free trial, or share some helpful tips.
After your closing line, you can still engage the reader by using your email signature properly. Apart from your name, address, logo, you can choose to add links to useful resources in your email signature. But make sure you don’t add too many, or else the spam filter will hold your email.
There is also the P.S. section that you can use to comply with the CAN-SPAM laws and also engage the reader. Here’s what you can mention there-
P.S. If you don’t want me to follow up with you anymore, reply to this email and let me know.
It would be better than adding an unsubscribe link that makes it look too automated.
You must always thank the prospect in your email closings to make them feel special. Try sticking to ‘Regards’, ‘Thank you’ or ‘sincerely’ if you have a more formal bond. Reserve ‘Cheers’ and ‘Best wishes’ for those you have an informal connection with, i.e. probably after you interact with them.
You can add your company’s logo in your email signature but don’t make it seem too jarring. A cold email should ideally seem plain and straightforward. So, keep things subtle. Similarly, stay away from adding too much company info, lengthy disclaimers, and policies that can distract the reader from the actual message.
Here are some of the best email closings,
I would like to discuss the features of our tool on a call. Are you ready for it next Wednesday at 4 pm?
The above is a CTA asking for a meeting. It can click with the recipient if the email body is convincing enough. Instead of simply asking for a meeting, the day and time are present, making the recipient wonder if they are actually available at that time instead of thinking whether he should attend the meeting. That is how to end an email tactfully and get the recipient to say yes to the meeting.
If you find it interesting, I would love to tell you more about it. Would you please pick a time from my calendar that is convenient for you?
It is another way to make sure the meeting takes place. Here, a calendar link helps minimize the dialogue involved in finalizing the day and time for the meeting.
There is also a possibility of it backfiring as some people are unwilling to click a link sent to them by a stranger. It is also a genuine reason because there are so many malicious activities online that one would think twice before clicking an unknown link. Just mention your company in the email signature so that you appear to be authentic to the recipient.
Are you struggling with [a problem that your product or service solves]?
The above is another example of ending your email with a question. Asking a question engages a prospect more. If it is a specific one like how it is above, it shows that you have done your research and understand the problem faced by the recipient. It helps gain their attention and increases the chances of getting a response.
If you don’t mind sharing, how do you deal with [a problem that your product or service solves] at present?
Here again, you are trying to start a conversation with the prospect and asking for their input nicely. This approach is not foolproof. It may not lead to a sale, but it gives you a chance to know the recipient better that would probably help you in the future.
The chances of getting a response also depend on how complex the solution of the problem is. If it has a short answer, you will get a response, and if it takes too long to answer your question or if the prospect is not interested, you won’t get a response.
I have recorded a video that shows how [Your company] can help [recipient’s company] save $500 a week. Can I send it to you?
The above is a somewhat different closing to an email. It is an excellent way of kindling a sense of curiosity in the mind of the reader. The prospect would be eager to know about the video as you are offering something personalized. It is not like regular email closings where you ask for a sale or a meeting. In the above example, you provide something of value, and there is a good chance of getting a positive reply from the prospect.
If you can reply by [day/time], that would be great — thank you
This is a great way to get the prospect to respond to your email. It is kind of a reminder at the end to drive the prospect to do the action. It is likely that the person will do the needful and if they do, you’re lucky!
Thanks for escorting me to the right direction.
This email closing works well when you ask the recipient to help you connect with the decision-maker or the right person to talk about your offering. By being thankful you are building a deeper bond with the recipient and opening avenues to get business from them in future. You never know; your pleasant behavior might get you a referral.
“Hoping for a spot in your calendar,”
This is a definitive way of getting the prospect to book a meeting with you. People like it when you get creative with them, and such an ending to your email will work in your favor, i.e. the prospect’s time for a 1-on-1 meeting.
If you like such blog posts, do let me know and I will send you more.
If you are offering a resource that the prospect will find useful, you can ask them in the end if they want to read similar content. This way, you get a chance to get the prospect to reply to your email and get the conversation going. You must not forget that cold emailing is about building relationships before you pitch your offering.
Just pick a time here [calendar link]
Providing a calendar link can increase your chances of getting a booking. As it is quite easy for the prospect to pick a time from your calendar, they would go for it. The truth is that people just want an easy life without having to invest time or do hard work. If you can give that to people, they will happily take it.
“Eager to work around your schedule.”
This email closing conveys a positive message about you. It shows that you really want to connect with the prospect at a time convenient to them and take the conversation.
“Happy to help if you want to gather more information.”
After you convey your message in the email, it is a good idea to tell the prospect that you are always there for them, and they can get in touch with you for any clarifications. This increases the likelihood of getting a reply and probably building a relationship.
“Let me know if you have any questions.”
Similar to the closing sentence you saw above, this email ending helps you get more replies. The prospect will certainly want to get in touch with you if you have struck the right chord in the first part of the email.
“Looking forward to satisfying your needs.”
“It would be wonderful to have you as our client.”
This closing reinforces that you value the prospect and are looking forward to serving them. Such statements will make the prospect want to connect with you and go further down the sales funnel.
“Our team is looking forward to meet your needs”
This is another email closings statement that helps build a bond with the prospect. It makes them feel valued, which can work in your favor. Try to include this email closings in your cold emails if you want results.
We know that our product matches your needs!
By exhibiting a confident tone in your cold email, you are drawing the prospect towards you. Such endings show that you truly believe in your product or service and are sure it would meet the prospect’s requirements. This makes the prospect think that interacting with you is certainly not a waste of time.
“Did the ebook you downloaded help you rethink your strategy?”
If you previously provided a resource to the prospect, you can ask about it in the follow-up emails. It is an excuse to engage with the prospects and probably get a reply.
Did you know our solution is AI-powered?
If you are talking about your product or service in your email, it is ideal to present some surprising facts about it in the end to draw the recipient’s attention. It works well most of the time.
Are you ready to know the pricing, or do you want me to connect with your legal team?
By providing options to the prospect, it is possible to help them act faster and enter the sales funnel sooner than you expect. This is way better than placing a platterful of choices in front of them that they never pick.
Please let me know by 4th August if you are ready for a demo.
Here again, you are being quite specific with your CTA and driving the prospect to take swift action.
If that sounds good, I’ll be glad to give you an extension on the offer. Just let me know when you are available for a chat.
In this email closing, you are giving a great offer to the prospect as an incentive so that they connect with you to take the conversation ahead. It is easier to push them further down the sales funnel.
I’d be glad to schedule a call with our team for a personalized demo. Is it okay to connect next week?
This is yet another way of setting up a time for a meeting with the prospect. By including the team members as well, you are engaging the prospect company more which can result in a sale.
Are you having 15 minutes to grab a coffee? Please let me know when we can meet.
There’s nothing like a one-on-one meeting with a prospect in person. Sadly, this has taken a backseat in the pandemic times as most people prefer meeting virtually. However, with things getting better, people will go back to meet up over a cup of coffee.
I have an amazing presentation on [topic]. Do you want me to email it to you?
This closing line offering a valuable resource can help you build a rapport with the prospect. It may work as the perfect prelude to the successful closing of deals.
Please let me know if you have any queries. I’d be glad to help you with [prospect’s needs].
Always show that you are available for the prospect before you sign-off your email. When you make them feel important and wanted, you increase the chances of them turning to you.
Is improving [business goal] your priority at present?
Before closing the email, you can ask the prospect whether the business goal that your product or service helps is on their cards or not. This can help you get a reply from the prospect that lays the foundation for further interactions.
Thank you for your time, and I am looking forward to future communication.
If a prospect has given you their time, you have to express your gratitude and try your best to keep it going in the future too.
If you want to reconnect in future, please let me know the time that is most convenient to you!
If the prospect is unavailable or not interested at present, you can always ask them to connect with you later on if need arises. Being there for the prospect can go a long way in building a lasting bond.
If the budget is the issue, can we connect again in 4 months?
At times prospects turn down proposals citing budget issues. Instead of treating it as the end, you can always ask them when you can reach out to them again.
Email closings are as crucial as the introductory sentence. Based on the email closings, you can expect a positive or negative response. So, it is mandatory to make the ending of the email as effective as possible.
As you saw, using CTAs is one way of ensuring that you get some response from the recipient of the email. Closing your email with an open-ended question is also a great way to end the email as you are making the reader think, resulting in a response. Personalization also works every time to grab the reader’s interest, and so does a professional-looking email signature at the end of the email.
Do try to follow our tips and see how you write highly-converting email closings. You can thank us later!
A well-designed email signature should have your full name, company’s name, role in the company, contact number, and social media links. Make it professional with the help of email signature generator tools.
Using the prospect’s name just before you sign off can be an effective way to end the email. When prospects see their name, it triggers a chemical reaction in their brain that makes them feel good.
Closing your email with an open-ended question, using CTAs, keeping the email signature professional, and personalizing it is a great way to end the email as you make the reader think, resulting in a response.
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