Buyers have too much on their plate already, and most often, they don’t have the time and mental space to put their ongoing tasks down and read your sales emails. Additionally, the customer attention span is just 8 seconds and is shrinking with each passing day, making it immensely tough to hold the prospect’s attention. However, many salespeople rule the selling game and meet their targets despite all the hardships. That is because they know how to write great cold emails. Are you wondering how you can improve your sales email strategy? Well, you have landed at the right place!

In this blog, we’ll walk you through the 18 ways to improve sales emails and provide you with 10 templates. But we’ll start with a few intriguing stats.

Must-Know Sales Email Statistics

With email, there is a 40% higher chance of acquiring new customers than on social media platforms like Facebook and Twitter.

Also, embedding videos into your email content can give the click through rate a 300% boost. 

Short and sweet catchy email subject lines have 51.2% higher opens and 66.7% more replies. 

Therefore, this means that putting in efforts to improve sales emails can help you close more deals.

Best Ways To Improve Sales Email To Get Client’s Attention

Following is a list of creative tactics that you can adopt to improve sales email and grab the eyeballs of your prospect,

18 Ways to Improve Sales Email to Get Client's Attention

1. Congratulate them 

It feels great to get congratulated for your accomplishment. You can encash this sentiment by congratulating prospects for what they have achieved. It can be anything connected to them professionally, such as starting a new job, getting funds sanctioned for their business, acquiring or launching a new product. Sound genuine when you are reaching out to the prospect with a congratulatory message. This is important when you build a strategy to improve sales email.

Here’s an example of a prospecting email template,

Example To Improve Sales Email


2.  Find common ground

You have to put in the effort to find a common topic of interest if you want to build a relationship with the prospect. It can be anything you have in common. If the prospect has worked in the same industry as you or was in the same college you went to; you can also use this as an icebreaker to start the conversation. When prospects find a commonality, they start trusting you and show interest in what you have to say. This tactic also helps you improve sales email and grab the prospect’s attention quickly. That is why you should do your research online and find out what you have in common with your prospect. 

3.  Refer to their content

In case the prospect writes blogs and you have read any one of them, you can use that as an excuse to send an email to the prospects. It is a part of building a relationship with them. Like always, you should sound genuine enough here, and you will be able to take the conversation ahead.

4. Use a GIF in your sales email

Use GIF To Improve Sales Email

Add a GIF in your sales email because a visual is more effective in conveying the message to prospects than text. You can use a GIF to give the recipient an idea of how your product functions. This tactic will help you improve sales email as there would also be no need for the prospect to read lengthy instructions and details when you add a GIF. 

However, when you use a GIF for your sales email, make sure it is relevant to your business. Don’t simply throw in a GIF just because you want to grab the attention of a prospect. It must be about the context. 

Also, ensure that you invest time creating your GIFs instead of using existing ones available on popular websites. Using stale GIFs can harm your image, and you wouldn’t want that to happen. So, if you’re going to draw the recipient’s attention, you have to put your best foot forward in giving the recipient the best experience possible. 

5. Add a P.S. in your sales email

Use PS To Improve Sales Email

The postscript of P.S. is something that salespeople don’t make the most of. Also, the fact is that the message in the P.S. is most often the first part of the sales email that the recipient will want to read. At times, it may be the only part of the sales email that the reader will read. Therefore, to improve sales email you must focus on adding a message you want the recipient to read. 

Here are a few ideas of what can be a part of your P.S.

1. You can mention good news about your business that you want the readers to know.

For example – P.S. We accomplished a new milestone by boosting our revenue. Please read about it here {{link}}.

2.  You can try to focus on building a personal connection. 

For example – P.S. Both of us have a common connection. We both hail from {{hometown}}

3.  You can mention what you remember about the reader.

For example – P.S. You were saying that you like to watch football, do you know about {{player_name}} setting a new record?

The best part about P.S. is that you can add whatever you wish to. It can be something personal or related to your company. In a way, it will help you grab the attention of the reader. Make it the best part of the email, as the recipient will indeed read what is in there. It can also help you build a relationship with the prospect and show your worth to them. 

6. Engage with them on social media

Engage with them on social media

Social media helps you engage with prospects like never before. Though there is no direct connection to writing emails to them, it goes a long way in building a bond with prospects. You can send a connection request on professional networking sites like LinkedIn. It will help create a rapport with your prospect, which will help you in the long run. They are more likely to pay attention to an email from you when they are already in touch with you on social media. Additionally, it is possible to keep prospects in the loop when interacting with them on social networking sites. 

7. Write a catchy subject line

Write a catchy subject line

Following the crowd while crafting email subject lines is a recipe for failure. Also, you must understand that people receive several emails a day, and if you use generic subject lines, your emails will get ignored like those of others. As most people open an email based on the subject line, try to make it as catchy as you can. 

To improve your sales email you can use the prospect’s name or their company’s name to get maximum attention. Also, try to give a hint of a benefit to the recipient in the subject line. You can mention a figure as most prospects get attracted to numbers. Additionally, it would be great to write the subject line in a fashion that makes the prospect curious. 

Here’s an example, “Do you belong to the 7%?” – This will make the prospect wonder what that 7% is, and they will open the email. 

What is most important is to ensure that your subject line is clear and written in simple English. Try to convey the message in lesser words as long subject lines tend to get cut off, especially on screens of mobile devices. As most people read their messages on their tabs and smartphones, you have to make sure that your subject line is mobile-friendly. Check out SalesBlink’s free subject line generator to increase your open rates.

8. Mention relevant figures 

Mention relevant figures

One way of outshining the crowd of emails in cluttered inboxes is by mentioning data and numbers in the subject line. Using numbers in the email body is also a beneficial practice as it enables you to represent information concisely without writing lengthy paragraphs to explain things. Overall, facts and figures get the prospect’s attention and fetch more remarkable results. 

You can even improve sales email by finding the goals of the prospect’s company from public sources. Also, use them for your benefit by mentioning them in your email to catch the prospect’s attention. 

For example, if you specify the prospect’s revenue goal for the quarter in your email copy, it will work well in intriguing the prospect. Prospects may be glad that you have done your research before reaching out to them and are serious about building a bond with them.

9. Provide options

Provide options

When you reach a stage where you don’t have ideas that capture the attention of prospects, you can try giving options to prospects. It will improve sales email and may help catch the eye of the prospects and fetch you some response. 

 Your email copy can contain the following sentences,

1.  Interested, let’s discuss.

2. Interested, but the timing is not correct.

3. Not interested in your product.

This way, the recipient is more likely to give a response to your email. 

10. Offer short personalized demo

Offer short personalized demo

One way to improve sales email is to grab your prospect’s attention and by offering them a short personalized demo in the email. You also have to convey how valuable the product or service is for the prospects in a short span. That is why you shouldn’t keep the demo video too lengthy. Additionally, personalize the demo and ensure its relevance. 

The prospect will surely take the time out to watch the demo if you make it attractive enough. Demos work well in providing proof of your claims. It also enables a prospect to see what your solution is capable of doing. It is more convincing than lengthy blocks of text that sing praises of your solution and its features. In addition to working as proof, it will help build excitement about your solutions. 

11. Mention their name uniquely

Mention their name uniquely

When people see their name, a chemical reaction occurs in the brain, making them pay attention to what you are saying. Adding the prospect’s name in the email copy or an image is one of the most common personalization tactics that work well each time you use it. 

While it may be challenging to mention the prospect’s name in every email manually, you can seek the help of tools that enable you to personalize emails at scale. It is worth investing in automated cold outreach tools as they let you personalize emails with minimal effort and get great results. 

In addition to personalizing the subject line and the body, you level up a notch higher by personalizing images. It will improve sales email and will also make the prospect pay better attention to you. Therefore, you have to use an automation tool that provides image personalization at scale to get a better outcome without having to work on each email manually. 

12. Add elements of humour in your sales email

Add elements of humour in your sales email

At times, being funny can help you strike a chord with the prospect. It is an excellent diversion from the serious-looking and boring business emails that prospects receive most often. In addition, with a fun element in your outreach, you can outshine the crowd and make your email more memorable. 

If the prospects like your sense of humor and reading your email boosts their mood, there are chances that they would be interested in knowing about your product or service. It can also be as humor-filled lines in the email copy or a funny GIF that entertains the prospect. However, you have to be good at your job of selling the product or service because no matter which gimmick you use, if you have a flawed sales process, you won’t be closing any deals. 

13. Send videos

Send videos

When you choose to add videos to your email, you can expect a drastic jump in your click rates. There is no need to shoot a video with the best equipment; you can instead send a video you shot with your smartphone. The content of the video prospecting is more important than how it is recorded. It can even be something as simple as screen recordings or a video addressing the prospect shot on a webcam. Getting the attention of prospects through email is not tough when you use easy and cheap ways to create your videos. They can work very well for you. Just make sure that you mention that there is a video in the email in the subject line.  

14. Give your email signature a makeover

Give your email signature a makeover

Using an email signature gives excellent results as it is the e-business card of your company. When you add a professional-looking email signature at the end of your email, it will make the reader take action. It gives the recipient more options to contact you apart from replying to the email you sent.

Ideally, your signature should have your name, job title, the link to your company, and phone number. You can try adding an image as well to add a more personal touch. The prospect would be happy to know that the sender is a human. 

Another way of getting a response from the prospect is by adding a CTA or call-to-action in the email signature. It is like rekindling the already existing interest the prospect has in your company. 

A CTA in your email signature can help get more traffic to your company’s website and social media profiles. It can help you promote your latest blog post or direct the recipient to take more specific actions like booking a meeting, taking a poll, registering for a webinar, and so on. While adding CTAs to email signatures is a good idea, you must not go overboard and add too many CTAs.

15. Timing of your sales email

Timing of your sales email

The timing of your email also has a vital role in deciding its fate. No matter how catchy it is, it would fall flat when you send it at the wrong time. That is why you have to align your email sending time with the prospects’ usual email opening time. Usually, the best days of the week reporting maximum emails opens are Tuesday, Thursday, and Wednesday. The best times are 10 am, 2 pm, 8 pm and 6 am. You can schedule your emails accordingly. 

16. Club email with other channels of communication

Club email with other channels of communication

As a salesperson, you must know that sending voicemail can help you reach out to prospects when you can’t get them on call. You also have to send the person a follow-up email to choose a preferred channel for further communication. It will increase the likelihood of them responding to you. While leaving a voice message, there are certain things that you have to bear in mind, and they include the following,

a. Ensure that your message is under 30 secs.

b. Mention your name.

c. Add your phone number in the message so that they can call you back. 

17. Optimize email for mobile devices

Optimize email for mobile devices

Even if you craft a great email by considering all the factors, you can still fail if your email doesn’t open properly on mobile devices. The recipient will not engage with your emails, which can be a loss for you as most people check their emails on mobile devices. Therefore your email design must be mobile-friendly. It would help if you tried to stick to the following while crafting and designing your email,

a. Have one-column emails

b. Keep the text you want to focus on centered

c. Keep the CTA button easy to tap

d. User larger fonts

e. Keep image size small

18. Offer free resources

Offer free resources

Improve sales email, by offering free resources to your prospects. It can be anything downloadable like an e-book, template, printable infographic, or PDF. Also, ensure that they are relevant to the recipient if you want them to engage with your email. It can be the first step towards building a solid relationship with the prospects. 

At any point when you feel demotivated as a sales professional, read sales motivational quotes.

Building A Follow-up Strategy To Improve Sales Email

Sending sales emails is not the end of the story. You have a lot more to do in the form of follow-up emails. However, you have to build a follow-up plan so that the whole process stays streamlined. 

Here’s what you should do when you are sending follow-up emails,

1. Find the right time to send follow-up emails 

You must wait for at least 3 days before sending a follow-up email. It is essential to give the prospect the time to think and respond. Studies indicate that the best time to send a follow-up email is Tuesday and Thursday between 10 am and 11 am.

However, there are certainly other factors that you must consider, such as the time zone of the email recipient and demographics. 

Check out the best-performing follow-up email templates.

2. Decide on the number of follow-up emails to send 

Try to send at least 5 follow-ups while giving sufficient time to the prospect to respond. To avoid getting marked as spam, leave more time gaps between the next follow-up email. In other words, spread out your follow-up.

3. Use impressive subject lines

Every sales email must have a catchy subject line, and the rule is the same for a follow-up email. Keep the subject line crisp and to the point while providing the main information. You can add the recipient’s name if it seems suitable. 

4. Specify why you are reaching out 

Don’t be under the impression that the prospect would remember what you emailed them last time. Remind the recipient about your previous email and sum up why you are reaching out to them. When you specify your intention, you have to make sure that you keep it short and direct. Nobody has all day to read lengthy stories, so convey as much as possible in a few words. 

5. Reach out using multiple channels

Make use of multiple outreach channels to get closer to the prospect. After you get a response to your follow-up email, try contacting them over the phone to discuss in detail. Then take it to the next stage with a meeting. 

6. Keep emails customer-centric

Ensure that you are not singing praises of your company and your solution. Your follow-up emails have to focus on the prospects alone. You also have to focus on how your product or service can benefit them and convince them that your solution can make their lives easier. 

7. Personalize the email and messages

Personalization is the key to closing more deals, but you can’t sit down and personalize each email manually. That is why you have sales automation outreach tools that personalize outreach emails and messages at scale and schedule them. However, follow-up emails require your attention for high-value deals, and you must try having a 1-on-1 interaction. 

8. Stay to the point 

You already know that the person you are reaching out to is a busy professional, and you must value their time, right? Therefore, make sure that you keep the follow-up email to the point so that the reader can grasp what you want to say in a single glance. 

9. Avoid using jargon

It is best to avoid using industry jargon in your emails. It will seem as though you are trying to show off. Use words that you would use with your family and friends, i.e. in layman terms, so that the reader can understand what you are trying to convey. Also, remember, if you show warmth in your email, you can win the hearts of prospects faster. 

10. Don’t be aggressive

Keep your calm even when you are sending a follow-up email for the 5th time. Also, if you show a frustrated tone, your chances of getting a reply will decrease. There is probably a reason why the prospect is not responding, and you must not take the rejection to heart. 

11. Know when to breakup

If the prospect asks you to stop pursuing them, you have to do so right away. There is no point in following up as they told you that they are not interested anymore. Similarly, if you don’t get a reply even after several follow-ups, you must know that it is time to leave and focus on prospects showing interest in your offering. As a sales rep, knowing when to leave is very important. 

To sum up, these improvements will not only help grab clients’ attention for longer periods of time but will help build relationships with clients resulting in increased website traffic and sales. 

10 Sales Prospecting Email Examples

After knowing how to improve sales, here are a few templates for you,

1. Reaching out for the first time to make a connection

Hi {{prospect’s_name}},

I came across your website and came to know that you are looking for a {{goal}} that your product or service helps in achieving I am of the opinion that {{your_product}} can be helpful to you in accomplishing your goal. 

Though I know about your company, you may not have heard about our company. At {{company}} we are helping businesses achieve the following goals,




Would you be available next week for a quick call to discuss the strategy for your company? 



Download Template Create Sequence with SalesBlink

2. Making an initial connection

Hi {{prospect’s_name}},

I am {{your_name}} with {{company’s_name}}. I am reaching out to you as I help small companies in the {{industry_name}} and saw that you stopped by our website a few times. 

I visited your website to understand how you deal with {{strategy}} linked with your product and came to know that you need help in some areas. That is why I thought about connecting with you directly. 

We have worked with {{company_1}} and {{company_2}} who are your direct competitors. Using {{product_name}}, they have been able to achieve {{goal}}.

Can you spare 5 minutes for a call tomorrow afternoon? Here’s a link to my calendar {{link}}



Download Template Create Sequence with SalesBlink

3. Connecting with prospects you don’t know much about

Hi {{prospect’s_name}},

I wish to connect to the right person in the organization to discuss an {{issue}} that your product or service resolves. Is dealing with these issues a challenge for your organization?

At {{your_company}} we are working towards helping 100s of organizations like {{company_1}} {{company_2}}, {{company_3}} to improve their {{issue}}. Here’s how we help in a step-by-step manner,

describe what your {{company}} does

Are you the right person? If not, would you please direct me to the decision-maker? When can I get in touch?

Looking forward to hearing from you,



Download Template Create Sequence with SalesBlink

4. Another email template to reach out to prospects you don’t know much about 

Hi {{prospect’s_name}},

I am {{your_name}} with {{company}} and I am reaching out to you because we work with several organizations similar to yours. Some of them include {{company 1}} and {{company 2}}

Our customers use {{product}} to {{benefit}}. Would you like to try {{product}}? Are you the right person to talk about this? If not, please lead me to the concerned person. 



Download Template Create Sequence with SalesBlink

5. Reaching out after a trigger event

Hi {{prospect name}},

I am so glad to know about {{announcement}} made by the prospect.

I read a blog post on {{topic}} related to announcement and thought it may be helpful to your team. Here’s the link to it {{link}}

I am sure that after the new announcement you are working on improving {{specific_area}}. I researched this and it may be helpful to you. 

After you finish reading the post, can we get on a quick call tomorrow?



Download Template Create Sequence with SalesBlink

6. Mentioning a mutual connection 

Hi {{prospect_name}},

I am {{your_name}} with {{company_name}}. {{Mutual_connection}} recommended that we connect so that I can help you with alleviating {{pain point}}. 

Our {{product}} has won an {{award}} and {{certification}} and I think it would be helpful to you.

If you wish, can we have a quick conversation over the phone on Wednesday afternoon? Let me know. 



Download Template Create Sequence with SalesBlink

7. Responding to social media post

Hi {{prospect_name}},

I came across your question posted on LinkedIn about alleviating {{pain_point}} for your company. 

How do you wish to change your existing strategy? I have {{product_name}} for you which has helped your competitors a lot. Here is what our company has been doing for our clients and I feel they would be help to you as well,

{{tips}} and {{strategies}}

If you have tried the above, do let me know. I have a few more ideas that will be helpful to you.



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8. Giving the prospect a compliment

Hi {{prospect_name}},

I really found your recent blog post on {{topic}} to be very insightful. Your explanation about {{mention_point}} was quite striking. 

I thought you would like to go deeper into this topic and so I found this piece for you – {{link}} related to your product or service>

What do you think about it? Please let me know. 



Download Template Create Sequence with SalesBlink

9. Congratulate the prospect on their promotion

Hi {{prospect_name}},

I came to know about your promotion. Hearty congratulations. I hope you like your new role in the company. 

Are you trying to make a good impression in the initial months of your new position? I think I have just the thing for you. 

I have helped many companies like yours in the past and helped them get great results,


Let’s discuss how I can help you get similar results for your company. If it sounds good, please pick a day and time from my calendar {{calendar_link}}.



Download Template Create Sequence with SalesBlink

10. Break-up email to bring the follow up to a halt

Hi {{prospect_name}},

I have reached out to you a couple of times but in vain. I guess that this has happened because the <specific issue> is not on your priority list at present. If that is the case I completely understand and I will choose not to take this ahead. In case you want me to follow up at a later stage, I will be glad to help you. 

Would you please tell me about your preference? 



Download Template Create Sequence with SalesBlink

Hope you now how to email prospect better!

Get Ready To Improve Your Sales Emails!

You just saw the tips and tactics on how to get the attention of prospects to bring you closer to perfecting your sales email. Though there are several other creative ways to impress the recipient of your emails, the ones you read above will help you get started. It is always possible to add other tactics to your strategy on the go and see what works best for you. 

Do use the templates to improve sales email and thank us later!

Happy emailing!


1. Why is building a follow-up strategy important?

Sending sales emails is not the end of the story. You have a lot more to do in the form of follow-up emails. However, you have to build a follow-up plan so that the whole process stays streamlined.

2. How to craft an engaging sales email?

Surpass the crowd to get the prospect’s attention quickly. If your existing tactics are not working, you can try some creative ways to grab the attention of prospects and also improve sales emails

3. What is the best timing to send a sales email?

Usually, the best time to send an email is Tuesday, Thursday, and Wednesday. The best times are 10 am, 2 pm, 8 pm and 6 am. You can schedule your emails accordingly