Success in sales doesn’t happen overnight. It is a careful mix of winning customers’ hearts and having the drive to sell. Apart from that, the use of automated sales tools can help you achieve your sales goals. A little help from technology will only complement your work and reduce your workload to a great extent. This is why outreach tools for sales act as a life savior.
The most critical yet time-consuming task in the sales cycle is that of reaching out to new leads. It involves finding leads and sending them emails which most often don’t get responses. As a salesperson, automating this phase of sales can be of great help to you. But, for that, you have to use the proper outreach tools to get amplified results for the amount of effort you put in.
Following is the list of the top outreach tools for sales that you should consider adding to your toolkit.
SalesBlink is an all-in-one full-stack automated sales outreach tool to engage leads. It is designed to find targeted prospects and launch custom outreach campaigns so that you get connected to promising leads.
At the prospecting stage, it helps find the contact details of professionals thanks to its vast business database.
For the outreach stage, it helps launch personalized, multi-touch sales sequences at scale. The outreach channels involve not just email but also phone and LinkedIn. You can use save email templates and personalize them to get traction. SalesBlink enables image personalization. You can personalize images at scale for your outreach emails. Also, it is possible to automate follow-ups and track opens, clicks, and replies.
There is a CRM system for the closing stage to manage clients and keep track of the complete conversation history. So you get all that you need for sales automation in one place, which helps save time considerably.
Some of the main highlights of this platform are the following:
Using this email verifier tool, you can verify the list of email addresses you just got from the software’s database. As a salesperson, it is crucial to stay away from bounces, or else it can affect your future campaigns by bringing your sender’s reputation down. Having a tool to check each of the emails in real-time can help you remove the invalid addresses and keep your list clean.
Learn how to use this tool in the following video tutorial:
When you draft emails for outreach, you would want catchy subject lines to increase open rates. There is a free subject line generator to help you with subject lines. It generates 5 ideas for subject lines in one go along with their open rates.
To personalize the emails you send to prospects, you should have an email signature. SalesBlink has a Free Email signature generator tool that helps you generate your email signature with a click. The tool has templates to choose from to get a stylish signature with your photo. The best part is that your email signature will work with all the popular email clients.
You can let prospects schedule meetings with you seamlessly using the meetings scheduler. Just share the calendar link with them and ask them to pick a date for the meeting. The scheduler syncs with your Google calendar so that you know about the upcoming meetings. Plus, with this tool, you are free to customize your availability at your convenience. It is also easy to track scheduled meetings right from your calendar.
There is a Growth plan that costs $49 per user per month. It offers all the features with unlimited prospecting and outreach.
The yearly growth plan is can be availed at 15% off at $490 per year per user with all the features.
You can start with a 14-day free trial.
Prospect.io is a sales automation platform meant for outbound sales. It is designed for small and midsize businesses and offers several tools and features that improve your cold email outreach in many ways. Essentially, you can use the tool to find prospects and create automated email sequences and follow-ups.
The software also lets you analyze the campaign’s data. For instance, you can track the number of clicks and opens to know how the campaign has performed. It will help you make the necessary tweaks to improve future campaigns. Moreover, it is easy to integrate the platform with your CRM.
The Essential plan starts at $79 per month.
The Business plan starts at $129 per month.
SalesHandy is one of the best cold email outreach tools for sales with several automated features like merge mail, email personalization, email templates, email scheduling, automated follow-ups, and a lot more. The tool is well-suited for salespeople, marketers, bloggers, and recruiters. With advanced email analytics, you can track opens, clicks, replies, and bounces.
When you use this tool for email outreach, all the emails hit the recipients’ inbox and don’t end up in the spam folder or promotion tab, unlike other business emails. In addition, you are free to integrate it with Zapier and connect it to web apps of your choice to get more tasks completed. The tool is compatible with most major email providers such as Gmail, G Suite, Outlook, Outlook 365, etc.
The Regular plan costs $12 per user per month
Plus plan costs $27 per user per month
Enterprise plan costs $59 per user per month
Woodpecker is one of the best cold email outreach tools for sales, suitable for reaching out to prospects at scale through cold email campaigns. The tool has a shared prospect database to ensure that a prospect will get emails only from one person of the sales team to prevent chaos. It works well in streamlining things for larger sales teams.
It is possible to integrate the tool with other platforms like HubSpot, Zoom, Hunter, Zapier, Sheets, and Pipedrive. The unique features of Woodpecker include smart sending, reply detection, and email sequencing.
Start-up plan costs $40 per seat/month
Team Pro plan costs $50 per seat/month
There is custom pricing for the Enterprise plan.
This tool offers a free 14-day trial.
SmartReach is yet another one of the best cold email outreach tools for sales that is simple and user-friendly. It is well-suited for both large and small businesses. The tool helps in sending automated email sequences and follow-ups. Using SmartReach, it is possible to personalize emails. It lets you use conditional statements in email templates to personalize the campaign. In addition to that, you can analyze the progress of the campaign with ease. With the help of the visual progress bar, you can understand which campaign is out of prospects and which one has the maximum amount of error rates.
You can integrate SmartReach with other tools and platforms like Zapier, Exchange, Pipedrive,
SalesForce, Zoho CRM, SendGrid, Mailgun.
The Standard plan costs $99 per month (5 users)
The Pro plan costs $149 per month (5 users)
The Ultimate plan costs $199 per month (5 users)
You can begin with a free 14-day trial.
Yesware is one of the top outreach tools for sales. It is an all-in-one toolkit that can help salespeople tremendously. It is a plugin for email clients like Gmail or Outlook and has many email sales tools.
Yesware offers email templates to speed up the outreach and make it scalable. Also, Yesware lets you create personalized emails in large numbers without any extra effort from your end.
Its Mail Merge feature allows you to send emails straight from your Gmail or Outlook interface. That helps keep your conversations in one place, i.e. the inbox, without using an external tool for it. Additionally, there are automated follow-ups to help you get the maximum responses to your emails. Also, using its Calendar Sync and Send Later features, you can organize email campaigns well.
The tool has an email tracking feature that gets you insights into the campaign’s performance and helps you understand how prospects are engaging with your emails. Based on the outcome, you can modify future campaigns as per your requirement.
You can integrate Yesware with other platforms like Salesforce, LinkedIn, DocSend, Clari, and Highspot to streamline your tasks.
Pro plan costs $12 per user per month
Premium plan costs $25 per user per month
Enterprise plan costs $55 per user per month
You can start a free 14-day trial.
Mailshake is a platform that helps salespeople create multi-channel outreach campaigns. However, it is not just meant for sales. You can use it for recruiting and PR too.
Mailshake is easy to use. It enables searching for prospects, planning campaigns, creating and personalizing automated emails, along with follow-ups. Furthermore, the software enables you to create campaign settings of your own. In addition, you have the flexibility to pause the automated messages in the event of a response from the prospect.
Also, you can track bounces, clicks, opens, and replies using the tracking feature.
It would help you know which of your emails have the highest engagement.
In addition, Mailshake offers dynamic suggestions to help you get better results.
Another most important feature of Mailshake is that it integrates with most other platforms and tools.
Email Outreach plan costs $59 per month/user
Sales Engagement plan costs $99 per month/user
Meticulously designed, Reply.io is a sales engagement platform that you will find on every list. In addition, it is available as a chrome extension.
Using it, you can schedule email and follow-up sequences in no time.
With its chrome extension, it is possible to find verified emails on professional networking sites like LinkedIn, Sales Navigator, etc. Also, adding them directly to the outreach sequence is quite simple.
Reply.io also handles outreach through other channels such as calls, SMS, Linked In, and more. The tool enables users to monitor all the activities from its dashboard. Also, it lets you keep a tab on campaigns in every outreach channel.
The most prominent features of this tool are email automation, email sequencing, and email tracking. With Reply.io, there is no problem in managing prospects at all.
Additionally, it is easy to integrate Reply.io with Salesforce, Hubspot, Pipedrive, Copper, Zapier, Vidyard.
Its plans start from $70 per user per month.
Klenty is yet another highly recommended sales engagement platform that works well for growing sales teams. Using the solution, you see an increase in outbound and inbound sales.
The working of the tool is quite simple. First, when you upload a list of prospects into it, the system creates personalized emails and follow-ups and sends them over to the prospects. Next, the tool detects and sorts the replies and bounces so you don’t waste your time checking every email you receive from prospects.
Klenty works well for phone outreach, too, as it has a click to call feature using which you can cold call prospects easily. The best part about Klenty is that it is available as a Gmail plugin that enables users to perform basic tasks right from Gmail.
You can integrate Klenty with your CRM to get a full-stack cold outreach tool. The most popular tools you can integrate Klenty with are Pipedrive, Salesforce, Hubspot, Zoho, Slack, and Zapier.
The Tall plan costs $25 per month.
The Grande plan costs $50 per month.
The Venti plan costs $80 per month.
AutoKlose is an email outreach tool that has a basic and easy-to-use interface. It is a tool that can help salespeople build a close relationship with their prospects. AutoKlose is ideal for those who are having a tough time finding B2B leads.
As a user, you would get access to a vast database of verified leads from different industry verticals. Using filters, you can narrow down your search for prospects, after which you can move on to the next step. In the next step, the tool helps create customized email sequences and automates the sales process.
You can integrate AutoKlose with SalesForce, Salesflare, Pipedrive, Calendly, Copper, and HubSpot.
The Starter plan costs $49.99 per user per month.
The Small business plan costs $149.95 per user per month.
There is custom pricing for an Enterprise plan.
AutoKlose provides a free 14-day trial.
NinjaOutreach is the ideal outreach tool for you if influencers are your target audience. This tool automates the task of reaching out to leads. In addition, NinjaOutreach has a massive database that helps find business profiles and email addresses of individuals.
Your job is to create a list of influencers you want to reach out to, select the email template, and set the schedule. Then, the tool will take care of the remaining things. It manages email outreach campaigns well. Plus, it allows you to measure the outcome.
You can integrate it with other tools and platforms like Mailchimp, Zoho, HubSpot, Infusionsoft, Zapier.
There is a 7-day free trial plan.
The Flex plan costs $119 per month
The Pro plan costs $199 per month.
SendPulse is a top email outreach tool that offers 130+ email templates to choose from. It also allows users to create email templates from scratch by themselves using a simple drag-and-drop function.
The tool effectively automates cross-channel outreach campaigns. The main channels are emails and SMS text messages.
This tool has an interesting “Resend’ feature that is a savior for salespeople. It resends unread messages to the same prospects but with different subject lines, which helps in saving a lot of time and effort.
SendPulse is ideal for you if you want something that does the job but at the same time isn’t too technical.
The tool is free of cost, and you have to pay only for the additional packages you require.
The paid plan costs $9.85 per month and lets you send unlimited emails to up to 2,500 prospects.
PersistIQ is an easy-to-use email outreach app that is best suited for small teams. It is a minimalistic app with a clean design that doesn’t take long to master. Using this app, you can find new customers, begin conversations and streamline your outreach.
PersistIQ creates highly personalized emails that are free of errors. The app is ‘Smart’ as it identifies errors and formatting issues in emails. You can reach out to prospects through the phone as well with the built-in dialer in the tool. It even helps organize the prospects in PersistIQ’s smart database by filtering out prospects based on open replies and statuses.
It is available as a Chrome extension and helps in gathering data from other domains.
You can integrate this with most other tools such as HubSpot, SalesForce, Pipedrive, Zapier, Copper.
There is a free plan that allows you to send 20 emails a day.
The Growth plan costs $29 per month per seat
The Premium plan costs $69 per seat/month
There is an option of a custom plan as well.
Snov.io enables the automation of cold email outreach. And is one of the best outreach tools for sales. You can find the contact details of new prospects, verify the information and then plan an email campaign whereby you use the tool to send the emails automatically.
The tool is effective in creating personalized email drip campaigns. It is an ideal tool for newbie salespeople and marketers to propel cold outreach. Snov.io enables tracking several metrics of the email campaign as well. That includes ones like open rates, click-through rates, and replies.
The main highlight of using Snov.io is finding out the lead generation strategies used by your competitors. It is easy to find the complete company profile of competitors and know the technologies they use. In a way, this helps find out what your rivals are doing better than you. You can then make changes to your strategies accordingly.
You can integrate Snov.io with other platforms like LinkedIn, Facebook, HubSpot, SalesForce, Slack, and Pipedrive.
There is a free plan with a limit of 100 email recipients per month and 50 credits.
Paid plans: Plan S costs $39 per month
Plan M costs $69 per month
Plan L costs $129 per month
And, Plan XL costs $199 per month
If you are looking for Gmail outreach tools for sales, Vocus.io is the best tool for you. The all-in-one solution is available as a Chrome extension.
It helps find email addresses, customizes email templates and schedules automated follow-ups and reminders, enables email and link tracking. You can send several personalized emails using this tool with a few clicks. The tool works well for simple emails as well as complex drip campaigns.
Apart from this, you can use the tool for mail merge and coordinating meetings. There is a dashboard to monitor metrics which you can share with the entire team to review their performance.
It is easy to synchronize the tool with the CRM you are currently using. Also, you can integrate Vocus.io with Salesforce, Pipedrive, Webhooks, and Zapier.
You can start with a 30-day free trial.
The following are the paid plans :
The Basic plan costs $5 per month
The Starter plan costs $10 per month
The Professional plan costs $20 per month
Lemlist is the tool for you if you want some help to personalize your emails. Personalization increases the chances of the email being read. However, it may not be easy to personalize every email of your outreach campaign, and that is why there are tools like Lemlist which automate the process for you.
With this tool, you can personalize pictures as well as videos. The interface of Lemlist is such that it will make you feel at home when you are using it. Also, using Lemlist helps in improving email deliverability by using algorithms. The tool also has an email warmup feature that ensures that your email hits the inbox and doesn’t go to the spam folder.
There is a 14-day free trial and a paid plan that costs $29 per month.
To convert prospects to paying customers, you have to ensure that you give them a clear CTA or call to action. A CTA that is easy to follow will make them take quick action. When you have the option of automatically embedding CTAs in emails, you would want to go for it. Mixmax is the tool just for that. It lets you embed CTAs into outreach emails. The tool helps improve sales performance, keeps the team members on the same page, and automates redundant tasks.
The best part is that using MixMax, you can create logic-based email sequences and schedule them. You can also use the tool to schedule meetings with your prospects and keep track of the analytics to learn what you can do better in future campaigns.
You can get started with the free plan having basic features.
The starter plan costs $9 per user per month.
The SMB plan costs $24 per user per month.
The Growth plan costs $49 per user per month.
There is an Enterprise plan as well with custom pricing.
The task of replying to every prospect you reach out to in your campaign is very daunting. Rebump is an email outreach tool that helps enable automated replies to leads so that the conversation continues. The tool helps business owners by offering automated email follow-ups that help in improving response rates. The biggest advantage is that the tool makes the follow-up emails seem less automated and more personal. The tool lets you schedule follow-up emails sequences, customize emails, monitor them, and track them.
Currently, the only integration this tool allows is with Gmail.
The Unlimited plan costs $5 per month
The Unlimited Plus plan costs $12 per month.
If you are looking for sales outreach tools that have a sales engagement platform, Outreach.io will be a good option for you. With this tool, you can drive your team towards better outreach through four channels: email, social media, voice, and text.
Being an integrated platform, Outreach.io will help you customize outreach campaigns and fine-tune them for better outcomes. Using the features that Outreach.io has to offer, you can begin more conversations with potential customers.
The tool enables smart follow-up with the help of an Always-On-Assistant that runs on AI and ML. Using the tool, you can access all the critical tasks of the day, right from scheduling meetings to replying to customers. Moreover, you can do this from one central hub.
This outreach tool for sales integrates with Salesforce. It logs in the booked meetings, calls made, or emails sent in Salesforce with a highly reliable bi-directional syncing.
The tool has customized pricing plans.
If you are looking for sales outreach tools to help you with scheduling emails and creating email follow-ups, you should consider using SendBloom. Using the tool, you can set the time and the count of follow-ups. You can use it not only for email outreach but also for phone outreach and LinkedIn outreach. It is simple, and easy to understand.
You can integrate this tool with Salesforce CRM.
SendBloom offers customized pricing plans.
UpLead is a handy email-finding tool that lets you access more than 54 million B2B profiles. It is easy to find the email addresses of prospects. UpLead guarantees a data accuracy of 95%, unlike most other tools that don’t reveal their level of accuracy. Moreover, the tool performs real-time verification of all the emails before you download them. And you need not pay for emails that are not verified. Verification will stop you from sending emails to unverified addresses and help save both time and resources.
It is easy to find emails on UpLead as you can search them by company or URL. When you use a URL, you will get all the email addresses concerned with it. This way, you would know who you should contact. Furthermore, after knowing the email, you can find more details such as the company’s history and the technology they are using so that you can personalize the cold email you are about to send.
Apart from letting you search for thousands of emails and profiles within seconds, the tool exports the information to a spreadsheet or the CRM you use.
Essentials plan costs $99/mo
Plus costs $199/mo
Professional costs $399/mo
Hunter.io is one of the most popular sales outreach tools that has a user-friendly interface. It is a free tool that makes it easy to reach out to new leads. In addition, it helps in finding thousands of email addresses in bulk and enables you to send cold emails to prospects.
With this tool, you can search for emails using the domain name, company name, or prospects’ full name. Apart from that, you can verify emails using the email verification feature of this tool.
You can use this tool to compose simple cold email campaigns and schedule cold email campaigns directly from your Gmail account. There are more than 200 best-performing email templates to choose from.
You are free to add elements of personalization to each message. The tool performs email tracking to enable you to find out what happens after you send the email to prospects.
The tool has a free plan that offers basic functionality.
The Starter plan costs $49 per month.
The Growth plan costs $99 per month.
The Pro plan costs $199 per month.
The Enterprise plan costs $399 per month.
Here are a few techniques that you can use to increase the number of leads you bring into the funnel,
Lead qualification is essential as it helps you know whether the prospect has the potential to buy your product or service or not. There are high chances that the person in concern doesn’t have the authority to decide, or their organization cannot afford what you have to offer. Qualifying leads is a prerequisite if you want to increase your conversion rates.
So, what do you need to do to qualify leads? The answer to that is to build an ideal client profile.
The first step you must take for qualifying leads is to build an ICP or ideal client profile. You have to find clients what least match one of the criteria listed below,
1. Your product or service addresses their pain point
2. Your sales cycle is in sync with the prospect’s buying cycle
3. The price of your solution matches with their budget
You can look at historical data to find out what they have in common with the deals you successfully closed in the past.
By implementing the ideal profile, you will get better-quality leads. It would ensure that your sales reps can channelize their energy towards more prominent clients instead of focusing on unqualified leads.
You have to compare prospects with your ICP, and you can do that by using web forms that you can make leads fill. You can also use chatbots to determine whether a lead is suitable for you or not. Another method is using social media to find information to check whether the client matches the ICP.
Cold emailing is an effective way of reaching out to prospects as, most often, business communication is via email.
You can get prospects interested in you by sending them a personalized email. Show them how your using product/service can provide. Try using different personalization tactics like finding a common interest, mentioning a mutual contact, using the prospect’s name in the subject line and email body, paying them a compliment or congratulating them for their achievement.
You can do prior research, gather all details and mention them in the email, for instance, about the technology they currently use in their organization or their pain points. It will make the prospect think that you are well-aware of their issues. Craft your email in such a way that it makes them feel that you can provide them with a solution to overcome the problems they are facing.
Cold calling is another outreach technique that lets you communicate with prospects in real-time. It may be a little daunting to reach out to those you don’t have previous connections with over the phone, but it does work well. Before making the call, you must have the prospect’s details with you, such as their name, job title, name of their company, their pain points, and how your product can solve their problems.
You have to start with an engaging opening line if you want to engage the prospect. There are only a few seconds for you to make your cold call successful at striking the prospect’s chords. Your knowledge of the prospect’s company can go a long way in helping you grab the prospect’s attention.
Always mention what you have in store for the client and at the same time acknowledge that they are busy and you won’t take too much of their time. You have to try your best to impress them.
You can use social media and networking platforms to reach out to prospects. LinkedIn is one platform where you can find help to get connected with professionals. You can choose to provide valuable content on social media and build a good image as a problem solver. Prospects will most probably come to you when they want to buy the solution. So, you have to focus on trust-building.
These were the top 22 sales outreach tools for sales. As you now know their features, choose the sales outreach tools that best suit the needs of your business. In the list above, you can find some best-suited tools for small businesses without burning a hole in the pocket. Once you arm yourself with the right tools, you can ace the outreach game, and then there will be no looking back!
Get better results for your sales effort with automated sales outreach